How's the reception for 98.7? The dentist board has had many posts saying that in some parts of Suffolk County, 1050 comes in better than 98.7! In Central NJ, it's been posted that 98.3 in New Brunswick and 99.1 Zarephath are clipping 98.7. Overall, that board is saying that ESPN didn't full solve their problem by getting on 98.7 FM.
In Ocean County NJ, 98.7 is receivable in my car, but not in my home, which isn't unusual for NY FMs. Quality of signal in the car depends upon what direction I'm driving. Driving south, it runs into 98.5 FM. Heading north and northeast toward the Monmouth/Ocean border, it's much better.
I just returned from vacation and while in my car yesterday, noticed 98.7 is now in mono. Smiley
When it comes to listeners that "count" in the Arbitron ratings used for "by the numbers" advertising sales, listeners in Ocean County don't matter at all. PPM meters are only given to people who live in the counties that are in the "official" market. What matters is where you live, and therefore shop, and not where you commute to or drive through.
All of Long Island is in the "official" Arbitron NY Radio Market, but NONE of the NYC FMs, reach the East End, which represents a small percentage of the total market population. So, all the NYC FM Class-B's are in the same boat, and as we have noted, over and over, the exception being WFME which has a signal that drops off 10-or-15-miles sooner, going East, than everybody else's. Reports are that the 1050-AM signal doesn't go significantly farther out there.
For regular talk show programming 98.7 gets the job done in the official Arbitron market. For teams that want to reach all their fans with game coverage they will probably add local affiliates in counties, like Ocean, that are outside the NY market.
As to the mono, it will be interesting to see how long that continues. The audio is now being fed from the AM studios, and network feeds, which are likely all mono, so it doesn't make sense to weaken fringe reception just to add a "stereo" light. At some point a program director is going to have to decide if "stereo" talk shows produce a ratings advantage. My guess is, that it will make more sense to stick with mono for better fringe reception.