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98.9 becomes AC "The Bridge".

Not a big surprise I guess considering the move to the Christmas format. I guess the big question is how long will it last since 98.9 seems to be another station that keeps changing formats every few years.
 
I have been listening online for the past few minutes. I am hearing the telephonic voice giving title and artist of each song played, similar to what The Fish here in Nashville does. I like their logo with the (Hernando DeSoto) Mississippi River bridge as you go into Memphis.
 
Entercom putting The Wolf on the air takes enough away from KIX to make WRVR number one 25-54 non ethnic. Maybe the reason Cumulus put the Bridge on is to take away enough of a share from RVR to put KIX back on top in that demo?
 
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