I don't know if anyone really cares but the Buzz is now playing "All Kinds of Rock" as opposed to their former "'best of the 70s and '80s". Actually they've been playing some '90s stuff for awhile now so I guess this is their way of making it "official". I don't know if the timing has anything to do with the recent happenings at 'CMF or not. Is this: A) a direct challenge to 'CMF? B) a cheap way to try and get some attention? C) something they're doing because they're bored D) related to their future sale? E) none of the above?
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98.9 The Buzz
- Thread starter John C
- Start date
O
OttoM
Guest
Well as of today, they're both Entercom stations, so it wouldn't make sense that one would try to take another's listeners away.
I think it's just a move to push the core down a few years. And they're not making a big deal about it (just like when 'HTT 'adjusted' its format).
I think it's just a move to push the core down a few years. And they're not making a big deal about it (just like when 'HTT 'adjusted' its format).
Or...
Or, is it another indication that 'CMF will be spun, and Entercom is trying to attract some former 'CMF listeners to The Buzz?
Or, is it another indication that 'CMF will be spun, and Entercom is trying to attract some former 'CMF listeners to The Buzz?
B
Bob1370
Guest
It's possible that Entercom has looked at the fall ratings, realized that both WCMF and WPXY (the other station where personnel bloodletting has occurred) are not going to be able to grow their respective audiences any time soon, and decided to dump them both in their diverstiture package as an alternative to selling off the clearly surging Warm 101.3. They have to sell off enough revenue and ratings points to make the FCC happy, that much is certain. A four station cluster of WCMF, WPXY, WFKL and WZNE gets that job done, and is a bigger reduction in overall cluster operating costs to the company. It's also an easier package to sell than the three station cluster they've had on the block all fall and winter which includes only one full B (WRMM) plus two class As (WFKL and WZNE), and so far has attracted no takers at an acceptable price.
If they're going to dump CMF, PXY and the two class As as a group, they need to reposition WBZA to cover more of the territory that they lose if they let go of rocker WCMF and CHR/hot AC WPXY. You can do that by spreading out the Buzz's music mix, while keeping what amounts to personality Hot AC presentation with a generous slice of rock thrown in.
If I'm right, and they are putting those four stations on the market as a package, what they're doing with the subtle repositioning of the Buzz is a natural outgrowth of that.
That of course begs the questions of who would buy that four station cluster, and what they'd do with it, but that's for another time. Entercom probably isn't worried so much about that at this point--just about getting the best price for the stations they have to sell, and maintaining a profitable cluster of their own which is strong in the demos where they choose to compete, no matter who they end up competing with.
If they're going to dump CMF, PXY and the two class As as a group, they need to reposition WBZA to cover more of the territory that they lose if they let go of rocker WCMF and CHR/hot AC WPXY. You can do that by spreading out the Buzz's music mix, while keeping what amounts to personality Hot AC presentation with a generous slice of rock thrown in.
If I'm right, and they are putting those four stations on the market as a package, what they're doing with the subtle repositioning of the Buzz is a natural outgrowth of that.
That of course begs the questions of who would buy that four station cluster, and what they'd do with it, but that's for another time. Entercom probably isn't worried so much about that at this point--just about getting the best price for the stations they have to sell, and maintaining a profitable cluster of their own which is strong in the demos where they choose to compete, no matter who they end up competing with.
B
bobn
Guest
If you listen to CMF...They are Now "Rochester's Classic Rock" playing 70's and 80's but no 90's anymore...at least none that I hear.
They appear to be separating CMF and The Buzz, a strategy you use when you keep them both.
Sorry Bob1370, the Bob imposter, I think they are keeping CMF...and The Buzz....and PXY...and The Bee...everything but Wease.....
You don't cut expenses to sell a couple months later...you cut expenses to keep it, and make money....
They appear to be separating CMF and The Buzz, a strategy you use when you keep them both.
Sorry Bob1370, the Bob imposter, I think they are keeping CMF...and The Buzz....and PXY...and The Bee...everything but Wease.....
You don't cut expenses to sell a couple months later...you cut expenses to keep it, and make money....
WoW...so there's no market in Rochester for an all 70's/80's station?
It seems like only yesterday when the competition was an ALL 80's station that constantly said "Don't get stung when you want just the 80's..."
along with other creative lines refering to the idea that it's good to tell the "other guy" to "buzz off" when you want 80's music.
It seems like only yesterday when the competition was an ALL 80's station that constantly said "Don't get stung when you want just the 80's..."
along with other creative lines refering to the idea that it's good to tell the "other guy" to "buzz off" when you want 80's music.
B
Bob1370
Guest
"If you listen to CMF...They are Now "Rochester's Classic Rock" playing 70's and 80's but no 90's anymore...at least none that I hear."
That really is no change at all...since they previously called themselves "Classic Rock That Really Rocks." Hearing their music on occasion, sounds like more of the same to me, although Dave Kane's not around any more to serve as music director. (Do they even have an MD these days, or just use the computer to schedule songs out of the same library they've been running for years now?)
That really is no change at all...since they previously called themselves "Classic Rock That Really Rocks." Hearing their music on occasion, sounds like more of the same to me, although Dave Kane's not around any more to serve as music director. (Do they even have an MD these days, or just use the computer to schedule songs out of the same library they've been running for years now?)
Hey Guys:
Would anybody know when "The Buzz" dropped the all 80's format in 2004 and started adding 70's and 90's?
I can't find this anywhere which is amazingly unbelievable.
Thanks
T.J.
Would anybody know when "The Buzz" dropped the all 80's format in 2004 and started adding 70's and 90's?
I can't find this anywhere which is amazingly unbelievable.
Thanks
T.J.
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