Rumor is 98.9 is changing formats, possibly as early as tomorrow. Any predictions?
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98.9 to change?
- Thread starter bluffcityradio
- Start date
Given that smooth jazz was tried and failed on that same frequency, why would they go back to it? Country may work since WGKX hasn't had serious competition since Froggy went away (nothing against 790, but I don't count AM country stations as serious competition).
What about Jack?
What about Jack?
I moved out of the Memphis area earlier this year to Jackson, MS where, appropriately, there is a JACK-FM. I was much more impressed with the format than I thought I would be.
I don't fit the mold -- mid 30s and loved the Memphis standards on the late WJCE and the smooth jazz on 98.9. JACK would be a good choice for the market, I think, since WMC never would go all the way.
I don't fit the mold -- mid 30s and loved the Memphis standards on the late WJCE and the smooth jazz on 98.9. JACK would be a good choice for the market, I think, since WMC never would go all the way.
D
DeltaKing
Guest
To quote Comic Book Guy: "Worst Launch...Ever."
They're going to get killed. Imaging is very poor right now. 10,000 sngs in a row and then $10,000 when they're done. They may not last that long before the SMOKESCREEN clears!
I smell stunt.
They're going to get killed. Imaging is very poor right now. 10,000 sngs in a row and then $10,000 when they're done. They may not last that long before the SMOKESCREEN clears!
I smell stunt.
B
buckrogers
Guest
I would have called it: Oxygen/ WE/ Lifetime Radio not KIM
Anybody got a website :-*
Anybody got a website :-*
989 website
http://www.989kimfm.com
Would love to have been to have seen the look on one of the listeners, right when it switched. Hard to bump "Madonna" on Crump and still look thug. Somewhere, there is an 83 monte carlo, on twenties, that just didn't sound right for a minute! know what i'm sayin'? ;D Guess the hip hop wasn't non stop after all... CFKane
http://www.989kimfm.com
Would love to have been to have seen the look on one of the listeners, right when it switched. Hard to bump "Madonna" on Crump and still look thug. Somewhere, there is an 83 monte carlo, on twenties, that just didn't sound right for a minute! know what i'm sayin'? ;D Guess the hip hop wasn't non stop after all... CFKane
They are streaming
http://www.rightnowradio.com/
you have to register..
they just went out of Rick Astley into "What Is Love", the song that the Roxbury Boys dance to on SNL....
http://www.rightnowradio.com/
you have to register..
they just went out of Rick Astley into "What Is Love", the song that the Roxbury Boys dance to on SNL....
F
FMSales
Guest
Interesting flip, for sure. Obviously the DJ was recorded because before the final stopset of the hour he promoted what was coming up. Then it was a commercial break, song, dead air, and finally Madonna.
What's the over/under on 94.1 flipping next?
What's the over/under on 94.1 flipping next?
F
FMSales
Guest
KMS2020 said:So, what is this supposed to be exactly, Jack after the surgery? Who is Kim, and why not Jill instead? At least that way you could do some mildly-amusing imaging.
So far Kim sounds like Jill's lite AC sister. I doubt WRVR is worried just yet.
Depending on where the music finally lands (skewed "Jack" or female AC like it sounds now) WRVR or more likely FM 100 should be worried, at least in the near term. Any bets on which station Entercom flips to country? Memphis' next country station will be be 94 or 100. If Kim goes right down 100's throat with any success you can bank on 99.7 playing Rascal Flatts, legacy be danged.
I'm honestly not sure I see any of the major players going country any time in the immediate future. If it happens, it'll be 94.1, in which case the decision has likely already been made and won't be altered by anything Citadel did or didn't do today, but I believe Entercom is going to insist on proving to itself that a full-time all-80s format won't work there first, and I just don't see them doing anything that rash with 99.7. Now, Kim may get a rash, but that's a whole nother thing. If 100 actually takes a significant hit from this, I'd look for them to skew more CHR, which will deal the final death knoll to 107.5 and maybe they'll be the one to try the country, but of course they don't have the horses to compete.
Well now, everything's relative. It's certainly a step or three up from, say, 92.9, or anything of Flinn's, and for all the talk about 98.9 being on WKNO's tower and with 100kw, 94.1 actually has a consistently-better signal over quite a bit of the metro, at least in my experience. But no, of course they're no 99.7 or 104.5, and also I wasn't talking about past history. Put someting on there that people want to listen to, however, and it'll do okay.
Michael said:the movin or diva format.. that would be different
Now THAT's an interesting idea...What if....
Someone went to the Movin' format here with Dees in a syndicated morning show? If Movin' 93 does well in LA I could see that. But was anyone who would listen to the Movin' format alive when Dees was here?
D
DeltaKing
Guest
I'm no expert, although I like to pretend... ;D
98.9 does not sound like it was researched at all. There is nothing on this station that women can't, and haven't already found somewhere else. There is a reason that women listen to FM 100 and WRVR, and playing the same music as them won't do much to convince the audience to listen to you (just ask 94.1). Plus, the imaging voice is the worst I've ever heard. My wife was actually offended at the condescending tone. The 10,000 songs thing won't matter much if the music is no good, and I heard "You Make My Dreams" by Hall & Oates TWICE in 3 hours... :-\
Will this work? Way to early to tell, but they do need soemthing that I'm not sure Citadel is going to give them...Marketing Money. hey need about $100,000 in TV NOW to generate any sort of interest, as the WRVR and FM 100 listeners had no reason to check out 98.9 in it's previous format. However, the marketing money wil probably go to KIX, WHEN Entercom attacks them (more on that below).
Speaking of Country, this may have been a major tactical error on Citadel's part. The best move would have been to go with some sort of Country on 98.9, to flank and compliment KIX (maybe even call it KIX 2). This way, Entercom has no hole to attack them. Now, 98.9 is an unfocused challenger to WRVR and FM 100, and KIX is all alone. Citadel has all but given Entercom the green light to flip 94 to a Country station...
A Jockless KIM with no heritage and unfocused music will not make much of a dent in 100 or 104. A straight ahead, foreground, fun Young Country, could do significant damage to KIX.
98.9 does not sound like it was researched at all. There is nothing on this station that women can't, and haven't already found somewhere else. There is a reason that women listen to FM 100 and WRVR, and playing the same music as them won't do much to convince the audience to listen to you (just ask 94.1). Plus, the imaging voice is the worst I've ever heard. My wife was actually offended at the condescending tone. The 10,000 songs thing won't matter much if the music is no good, and I heard "You Make My Dreams" by Hall & Oates TWICE in 3 hours... :-\
Will this work? Way to early to tell, but they do need soemthing that I'm not sure Citadel is going to give them...Marketing Money. hey need about $100,000 in TV NOW to generate any sort of interest, as the WRVR and FM 100 listeners had no reason to check out 98.9 in it's previous format. However, the marketing money wil probably go to KIX, WHEN Entercom attacks them (more on that below).
Speaking of Country, this may have been a major tactical error on Citadel's part. The best move would have been to go with some sort of Country on 98.9, to flank and compliment KIX (maybe even call it KIX 2). This way, Entercom has no hole to attack them. Now, 98.9 is an unfocused challenger to WRVR and FM 100, and KIX is all alone. Citadel has all but given Entercom the green light to flip 94 to a Country station...
A Jockless KIM with no heritage and unfocused music will not make much of a dent in 100 or 104. A straight ahead, foreground, fun Young Country, could do significant damage to KIX.
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