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98 Rock "Big Announcement"

Yeah... so says 98rock when Big Rig came on... and what was it??? Nothing... just a
April Fools joke.... all they said is that they will bring on someone @ 6am Monday todo
mornings .. Lex and Terry are gone! Whoooppie... Does anyone really care? Seriously!

First off..they wont beat Bubba, 93FLZ, or any other audience they are targeting. They
will improve slightly for 1 month.. but thats it! 98Rock is based on the music format to
target a specific age range.... and its the same overplayed music outside of Metallica,
Disturbed, Shinedown and a couple others.

Second... I dont think anyone with this Fridays "Major Annoucement" will wait allllllll weekend
long thinking who will be the DJ in the morning at 98Rock...Unless they bring on Howard Stern..
its a bust!

Finally .. if they want better ratings.. Fire that music director! Hes stuck in 1997! This music
station is almost as bad as 102.5s music selection of nonstop overplayed stuff. Recognizeable
music? Yeah..Tired of ..its called... play other recognizable music and mix it up more! ok rant over!
 
;D you are the knower of all Scott! We need to find a spot for you here...also Killabrew is the Music Director here @ 98rock..but I'm sure you already knew that.... :-*
 
Dropping L&T is a ''no brainer''.......good move for 98 rock, happy to see it happen !

Still like to see a shift in the music....somewhat. Drop active rock and go ''rock'' maybe.......back to the early 90's roots....something unique to 98 rock

playing active rock tunes , then zeppelin 2 songs later.......not original.

I like the ''everything that rocks concept''......maybe a format like that, but specific to the early 90's heritage

I bet the brains @98 would love to build something like that....if they could ever get a green light to do it !
Scott, don't blame they guy's just trying to make a living....

big market, big business.......decisions come from above, way above...based on research and blah blah.......scott......get a sirius/xm man. I agree with your complaints and suggestions about the music, but don't blame the employees just trying to ''pay the bills'' (and not lose their jobs !)


any fm broadcast station is only looking to maximize the size of their audience.......not ''superserve a smaller target'' such as any channel on sirius/xm

there is an argument to be made....superserving an audience does build huge huge loyalty......and loyalty would go a long way to fend off competition....in any form.....

When the day comes that hd subchannels reach as many people as the main channel......maybe we will see some more specific target channels (gotta admit WFLA on 98 rock hd channel seems wrong.......I don't care .......970 wfla has a big enough audience on 970AM.......98 rock hd programming should support the main channel, seems like a slap in the face to the rock programming.....I see it as a vote of ''no confidence'' on WXTB as a rock station.....it's sad to me
 
I agree with you 100% DistantFM... btw I dont blame the employees for the screwy music
format but 1 person.... I blame the music director or whoever empowers the music play list. If Doubledown
doesnt make the music playlist..then its his boss is to blame.. Last I knew it was Hardin...

btw..I listen to 100.7 mostly...lol and some 98.3. @ home its usually rock945.com midmarket
station out of Spokane Wash.. them and alot of mid markets throughout the country play
alot of Active Hard Rock/Metal and get great ratings and making $$$$.

Anyways I always said 98Rock should just go back to its roots... That was New Music first... and
recognizeable 80s Rock/Hair/Metal... crap even New Bon Jovi is not bad.. I would still play a scattering
of Seattle bands of course.
 
How DARE you use the words CRAP and Bon Jovi in the same sentence !!

Blasphemer !!



-CH
 
So what did WXTB air this morning? Just music or anyone jocking?
 
Yesterday, Radio-Info erroneously reported that the morning team on Baltimore's 98 Rock started on Tampa's 98 Rock - then the webmaster of DCRTV.com jumped on it...
 
Cowhead said:
How DARE you use the words CRAP and Bon Jovi in the same sentence !!

Blasphemer !!



-CH

Is Van Halen truly "metal" on that note
 
SauceOnSide said:
So what did WXTB air this morning? Just music or anyone jocking?


They did nothing... just played their normal 60% worth of crap that they play each day and called it
"The Monkey" and are desperatly trying to promote it. They should of done All Request mornings from 6am-9am.
Or even a Metal Mornings show with people listening and requesting 80s rock/hairbands/metal. The kids will
dig that (and thats their target).. also along with people in the mid 30s and older who grew up on that stuff.
This would of been a good testing product IMO.
 
scottsvb5 said:
SauceOnSide said:
So what did WXTB air this morning? Just music or anyone jocking?
They did nothing... just played their normal 60% worth of crap that they play each day and called it
"The Monkey" and are desperatly trying to promote it. They should of done All Request mornings from 6am-9am.
Or even a Metal Mornings show with people listening and requesting 80s rock/hairbands/metal. The kids will
dig that (and thats their target).. also along with people in the mid 30s and older who grew up on that stuff.
This would of been a good testing product IMO.

Hair Bands are perfect for 102.5. Unfortunately, they insist on playing Girls, Girls, Girls all of the time. IMO, 98 needs to stick to new Active Rock ala Octane on Siri/XM.
 
98Rock should just 86 most of the overplayed songs from the 90s and play 80s.. and more New Rock instead of stuff they start playing 2 months after the song has been out nationwide.
 
In the heyday of the AOR format it was 80-20 current vs. gold. That's how everyone got to hear all these classic rockers in the first place.

I guess the question is really how CC wants to sell 98Rock. If they are still playing to 25-54's and and figure they will get 18-34's as a subset of that, then the focus on the older tunes makes sense to a degree.

Maybe they figure there's only enough 18-34 ad money in the market to support FLZ and the Beat (or there isn't enough for 98 to make money without also drawing 25-54's).
 
WXTB was a real AOR rock station in the 1970s when it was WQXM "98 Rock" and owned by Plough Broadcasting. The true meaning of an AOR format is when a station plays non-hit deep album cuts. Real AOR was always on the cutting edge of new music and you rarely ever heard a song played on AOR that was played to death on Top 40 radio, and you never heard the same song played twice within a month's time. That's how deep the album music library went at most real AOR stations.
 
As someone who never really listened to AOR, what is the diff between AOR, Alternative (Like WSUN) , and Classic Rock on The Bone? They all sound alike to me.
 
MsMusicRadio said:
As someone who never really listened to AOR, what is the diff between AOR, Alternative (Like WSUN) , and Classic Rock on The Bone? They all sound alike to me.
AOR was born when programmers began picking and choosing certain cuts from the existing popular Freeform/Progressive Rock style where the disc jockey would play whole album sides or extended cuts. Early 70s bands include The Band, Santana, Grateful Dead, Butterfield Blues Band. Staple bands for AOR include Pink Floyd, Van Halen, Kiss, and Rush.
In the '80s, AOR began to splinter into Alternative Rock which included sub-genres as College Rock, Punk, Grunge, and an assortment of indie label bands. Representative bands are U2, The Clash, Depeche Mode, and Red Hot Chili Peppers).
The 90's gave us Active Rock which was a Top 40 approach to rock with a tight playlist playing only the most mainstream songs.
As money became a bigger factor in the radio equation the tighter the playlist became.
 
They need to realize that Smells Like Teen Spirt was good the first 3 million times I heard it! God they have ahd the same playlist for the last 15 years. Like a previous poster said model it like Octane or Faction on sirius! I can't take the same old stuff anymore!!! WAKE UP 98 ROCK....
 
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