Re: 107.9 info - CORRECTION
> Actually, you are a bit mistaken in your assesment of
> KESS-FM, it is a full 100kw and it is not descended from the
> 107.9 that once served Corsicana as "K108".
> Remember, there were two 107.9 frequencies twelve years ago:
> The 100kw KAND-FM in Corsicana and a construction permit
> for KDOS in Gainesville. When it was first purchased in
> 1994, KAND-FM became KICI as part of the 99.1/106.7/107.9
> simulcast of "Kick FM".
> Rodriguez (or better yet, his consulting engineers) saw the
> potential metro signal of Gainesville's 107.9 to be much
> greater than the Corsicana station, but it involved several
> moves. So in the end, Corsicana's 107.9 was re-licensed to
> Robinson, downgraded from 100kw to 6kw, and now serves the
> Waco market as KHCK-FM. This allowed the Gainesville CP to
> be re-licensed to Lewisville, upgraded from an A to a full
> 100kw C1, and the tower placed much closer to DFW than the
> other rimshots (since KOAI is not a full 100kw) - this is
> the station that is now KESS-FM.
These stations, Gainesville and Corsicana, were bought by Cece Heftel in 1994, not by Mark Rodriguez. Dave Stewart did the engineering.
>
>
>
> >
> > And to think that the former li'l old rimshot from
> Corsicana
> > at 107.9 is at the top of DFW's ratings now...just simply
> > unbelievable. So distanced from anything else on the dial
>
> > (just ask KNOK and KMEZ about languishing at the top of
> the
> > dial for so many years, and KOAI is still an inconsistent
> > player...and that pathetic 27kW of power doesn't help),
> plus
> > such a niche format, and broadcasting now from Lewisville
> > (out of the thick of their listeners' core) and at an
> > embarrassing 5kW...how did this happen??? All I can chalk
>
> > it up to is the continued influx of Hispanic listeners in
> > the market, and that for every 1 "white" listener that
> dies
> > off, perhaps 5 or more young Hispanics are there to
> replace
> > them. "Whites" are just not having babies fast enough to
> > keep up. I'm not trying to be racial here; just looking
> at
> > obvious trends.
> >
> > And this is not the same phenomenon that drove K-104 to
> the
> > top so many years ago. They, along with B-97.9 and KJMZ
> > before them, had/have the advantage of a crossover
> audience
> > that transcends racial lines. I would guess that most
> > non-Spanish speakers are turned off by a Spanish-speaking
> > station, and that crossover appeal is nil. That makes
> > KESS's rise to the top even more significant.
> >
>