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99.1 change formats?

Is it true that 99.1 is sounding more like Casa 106.7? There's no website for 99.1 and I can't find any info about a format change. Please help me!
 
> Is it true that 99.1 is sounding more like Casa 106.7?
> There's no website for 99.1 and I can't find any info about
> a format change. Please help me!
>

Reggaeton y mas! Viva Latino!
 
> > Is it true that 99.1 is sounding more like Casa 106.7?
> > There's no website for 99.1 and I can't find any info
> about
> > a format change. Please help me!
> >
>
> Reggaeton y mas! Viva Latino!
>

Obviously, it's a great time for all the Spanish/Latino stations to tweak things, hire on top talent, spend their promotions dollars, and settle in for a long haul of popularity...given what happened in the last trends.

And to think that the former li'l old rimshot from Corsicana at 107.9 is at the top of DFW's ratings now...just simply unbelievable. So distanced from anything else on the dial (just ask KNOK and KMEZ about languishing at the top of the dial for so many years, and KOAI is still an inconsistent player...and that pathetic 27kW of power doesn't help), plus such a niche format, and broadcasting now from Lewisville (out of the thick of their listeners' core) and at an embarrassing 5kW...how did this happen??? All I can chalk it up to is the continued influx of Hispanic listeners in the market, and that for every 1 "white" listener that dies off, perhaps 5 or more young Hispanics are there to replace them. "Whites" are just not having babies fast enough to keep up. I'm not trying to be racial here; just looking at obvious trends.

And this is not the same phenomenon that drove K-104 to the top so many years ago. They, along with B-97.9 and KJMZ before them, had/have the advantage of a crossover audience that transcends racial lines. I would guess that most non-Spanish speakers are turned off by a Spanish-speaking station, and that crossover appeal is nil. That makes KESS's rise to the top even more significant.
 
Re: 107.9 info - CORRECTION

Actually, you are a bit mistaken in your assesment of KESS-FM, it is a full 100kw and it is not descended from the 107.9 that once served Corsicana as "K108".
Remember, there were two 107.9 frequencies twelve years ago: The 100kw KAND-FM in Corsicana and a construction permit for KDOS in Gainesville. When it was first purchased in 1994, KAND-FM became KICI as part of the 99.1/106.7/107.9 simulcast of "Kick FM".
Rodriguez (or better yet, his consulting engineers) saw the potential metro signal of Gainesville's 107.9 to be much greater than the Corsicana station, but it involved several moves. So in the end, Corsicana's 107.9 was re-licensed to Robinson, downgraded from 100kw to 6kw, and now serves the Waco market as KHCK-FM. This allowed the Gainesville CP to be re-licensed to Lewisville, upgraded from an A to a full 100kw C1, and the tower placed much closer to DFW than the other rimshots (since KOAI is not a full 100kw) - this is the station that is now KESS-FM.



>
> And to think that the former li'l old rimshot from Corsicana
> at 107.9 is at the top of DFW's ratings now...just simply
> unbelievable. So distanced from anything else on the dial
> (just ask KNOK and KMEZ about languishing at the top of the
> dial for so many years, and KOAI is still an inconsistent
> player...and that pathetic 27kW of power doesn't help), plus
> such a niche format, and broadcasting now from Lewisville
> (out of the thick of their listeners' core) and at an
> embarrassing 5kW...how did this happen??? All I can chalk
> it up to is the continued influx of Hispanic listeners in
> the market, and that for every 1 "white" listener that dies
> off, perhaps 5 or more young Hispanics are there to replace
> them. "Whites" are just not having babies fast enough to
> keep up. I'm not trying to be racial here; just looking at
> obvious trends.
>
> And this is not the same phenomenon that drove K-104 to the
> top so many years ago. They, along with B-97.9 and KJMZ
> before them, had/have the advantage of a crossover audience
> that transcends racial lines. I would guess that most
> non-Spanish speakers are turned off by a Spanish-speaking
> station, and that crossover appeal is nil. That makes
> KESS's rise to the top even more significant.
>
 
Re: 107.9 info - CORRECTION

> Actually, you are a bit mistaken in your assesment of
> KESS-FM, it is a full 100kw and it is not descended from the
> 107.9 that once served Corsicana as "K108".
> Remember, there were two 107.9 frequencies twelve years ago:
> The 100kw KAND-FM in Corsicana and a construction permit
> for KDOS in Gainesville. When it was first purchased in
> 1994, KAND-FM became KICI as part of the 99.1/106.7/107.9
> simulcast of "Kick FM".
> Rodriguez (or better yet, his consulting engineers) saw the
> potential metro signal of Gainesville's 107.9 to be much
> greater than the Corsicana station, but it involved several
> moves. So in the end, Corsicana's 107.9 was re-licensed to
> Robinson, downgraded from 100kw to 6kw, and now serves the
> Waco market as KHCK-FM. This allowed the Gainesville CP to
> be re-licensed to Lewisville, upgraded from an A to a full
> 100kw C1, and the tower placed much closer to DFW than the
> other rimshots (since KOAI is not a full 100kw) - this is
> the station that is now KESS-FM.

All that was done by Univision (or HBC at the time) who bought the two 107.9s and filed the moves and upgrades......not the former owners..
and IIRC, the Gainesville CP was more than a Class A...
 
Re: 107.9 info - CORRECTION

Looks like we were both mistaken! Going back through my records - the moves were made by Heftel, after Rodriguez sold and before the buyout by Hispanic.
107.9 in Gainesville was originally a CP as KXPG - 50kw at 492ft, then later modified as KECS - 2750w at 1791ft. (It was that 2.75kw that was stuck in my head.) Calls were later changed to KDOS, but the Gainesville 107.9 obviously never made it on the air.



>
> All that was done by Univision (or HBC at the time) who
> bought the two 107.9s and filed the moves and
> upgrades......not the former owners..
> and IIRC, the Gainesville CP was more than a Class A...
>
 
Re: 107.9 info - CORRECTION

> Actually, you are a bit mistaken in your assesment of
> KESS-FM, it is a full 100kw and it is not descended from the
> 107.9 that once served Corsicana as "K108".
> Remember, there were two 107.9 frequencies twelve years ago:
> The 100kw KAND-FM in Corsicana and a construction permit
> for KDOS in Gainesville. When it was first purchased in
> 1994, KAND-FM became KICI as part of the 99.1/106.7/107.9
> simulcast of "Kick FM".
> Rodriguez (or better yet, his consulting engineers) saw the
> potential metro signal of Gainesville's 107.9 to be much
> greater than the Corsicana station, but it involved several
> moves. So in the end, Corsicana's 107.9 was re-licensed to
> Robinson, downgraded from 100kw to 6kw, and now serves the
> Waco market as KHCK-FM. This allowed the Gainesville CP to
> be re-licensed to Lewisville, upgraded from an A to a full
> 100kw C1, and the tower placed much closer to DFW than the
> other rimshots (since KOAI is not a full 100kw) - this is
> the station that is now KESS-FM.

These stations, Gainesville and Corsicana, were bought by Cece Heftel in 1994, not by Mark Rodriguez. Dave Stewart did the engineering.
>
>
>
> >
> > And to think that the former li'l old rimshot from
> Corsicana
> > at 107.9 is at the top of DFW's ratings now...just simply
> > unbelievable. So distanced from anything else on the dial
>
> > (just ask KNOK and KMEZ about languishing at the top of
> the
> > dial for so many years, and KOAI is still an inconsistent
> > player...and that pathetic 27kW of power doesn't help),
> plus
> > such a niche format, and broadcasting now from Lewisville
> > (out of the thick of their listeners' core) and at an
> > embarrassing 5kW...how did this happen??? All I can chalk
>
> > it up to is the continued influx of Hispanic listeners in
> > the market, and that for every 1 "white" listener that
> dies
> > off, perhaps 5 or more young Hispanics are there to
> replace
> > them. "Whites" are just not having babies fast enough to
> > keep up. I'm not trying to be racial here; just looking
> at
> > obvious trends.
> >
> > And this is not the same phenomenon that drove K-104 to
> the
> > top so many years ago. They, along with B-97.9 and KJMZ
> > before them, had/have the advantage of a crossover
> audience
> > that transcends racial lines. I would guess that most
> > non-Spanish speakers are turned off by a Spanish-speaking
> > station, and that crossover appeal is nil. That makes
> > KESS's rise to the top even more significant.
> >
>
 
> Is it true that 99.1 is sounding more like Casa 106.7?
> There's no website for 99.1 and I can't find any info about
> a format change. Please help me!
>
To tell you the truth, 99.1 change into a spanish voice-overed hurban format with no moniker just called "Reggaeton Y Mas." Casa leans over CHR/Rhythmic format and it didn't sound as much hurban at all.

Plus, we've already discuss this topic.

<a target="_blank" href=http://www.radio-info.com/mods/board?Post=467747&Board=dallas>http://www.radio-info.com/mods/board?Post=467747&Board=dallas</a>
 
Re: KESS History

> Looks like we were both mistaken! Going back through my
> records - the moves were made by Heftel, after Rodriguez
> sold and before the buyout by Hispanic.
> 107.9 in Gainesville was originally a CP as KXPG - 50kw at
> 492ft, then later modified as KECS - 2750w at 1791ft. (It
> was that 2.75kw that was stuck in my head.) Calls were
> later changed to KDOS, but the Gainesville 107.9 obviously
> never made it on the air.
>
>
>
> >
> > All that was done by Univision (or HBC at the time) who
> > bought the two 107.9s and filed the moves and
> > upgrades......not the former owners..
> > and IIRC, the Gainesville CP was more than a Class A...
> >
>

I know a little history about KESS:

KESS was first on an FM dial with 93.9 in 1977 (so the call letters is on business for a long time). Serves the Spanish music format with the moniker as "La Fabulosa". KESS traded 93.9 for KSSA's 1270AM on 11/17/1986; at that time, the 93.9 frequency was dissolved and moved to 94.1. KSSA's call letters derived from the word "casa". Both stations are licensed in Fort Worth.

In, 1990 KESS La Fabulosa went off the air to make way for another spanish radio and the new call letters of KSBN; and then KESS La Fabulosa went back on the air in 1991 with one of their programs "La Voz de Texas" (Voice of Texas) with David Cruz. I don't know when did Univision (former Hispanic Broadcasting Corp.) bought 1270.

In the beginning of 2003, KESS bought Univision's 107.9 while KDXX "La Raza" retires, after moving their licenses to Lewisville back in early 2002. KESS calls itself as "La Que Buena". Now they're the #1 station in the Dallas-Fort Worth market for a rimshot station.

La Que Buena = The One That is Good.
 
Re: Corrected History.

>
> In, 1990 KESS La Fabulosa went off the air to make way for
> another spanish radio and the new call letters of KSBN; and
> then KESS La Fabulosa went back on the air in 1991 with one
> of their programs "La Voz de Texas" (Voice of Texas) with
> David Cruz. I don't know when did Univision (former
> Hispanic Broadcasting Corp.) bought 1270.

Heftel bought 1270, 99.1, 106.7 and 107.9 (both of them) in the 1994-1995 period. Heftel merged with TMS in 1997, became Hispanic Broadcasting 2 years later and then merged with Univsion in 2002. So, TMS, Heftel and Univision Radio are the same thing in different eras.
>
> In the beginning of 2003, KESS bought Univision's 107.9
> while KDXX "La Raza" retires,

KDXX was never La Raza. KDXX was the product of a frequency swap with Entravision where Entravision got 106.7 and Heftel and its sucessors got 107.1. 107.9, when upgraded was La Raza for about 2 days until it was decided to call it Que Buena instead.

> after moving their licenses to
> Lewisville back in early 2002. KESS calls itself as "La Que
> Buena". Now they're the #1 station in the Dallas-Fort Worth
> market for a rimshot station.
>
> La Que Buena = The One That is Good.

"Que Buena" is a colloquialism for "hot" or "pretty" in the feminine.
>
 
Que Buena question

> "Que Buena" is a colloquialism for "hot" or "pretty" in the
> feminine.


Forget the radio stuff for a minute ...

Can you say that to a beautiful Hispanic woman and not get slapped? :)
 
Re: Que Buena question

> > "Que Buena" is a colloquialism for "hot" or "pretty" in
> the
> > feminine.
>
>
> Forget the radio stuff for a minute ...
>
> Can you say that to a beautiful Hispanic woman and not get
> slapped? :)
>

Many of the Que Buena stations have a wolf whistle as part of the ID. ¡Qué Buena! would be what a couple of guys say about a nice looking girl as she goes by. On the other hand, if you know a girl well... saying, "qué buena estás" means, "You look great" in street language. Not for sophisticated company...
 
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