Re: Hey Frank...an idea.
> Frank,
>
> (1) Before playing the waiting game for an available LPFM
> frequency that may or may not be available in this crowded
> market...
>
> and
>
> (2) Spending all the money for a start-up operation. You are
> taking all the risks of failure...
>
> Go another route to get the "station" up and running
> quickly.
>
> Consider buying bulk time from anyone of the several
> stations around town.
>
> Of course there's our favorite whipping boys.. WTAN... but
> also look at WPSO/WXYB (I think those are the calls)...
> maybe even 1040.
>
> Buy just an hour or two on a weekend... secure enough
> "sponsor" support to pay for it. Create your format clocks,
> and programming. Honestly, you could probably have it up
> and on the air in a month. Your biggest hurdle will be
> securing advertising support. By using an existing
> facility, you eliminate all the start up costs. It's
> manageable... (a couple of hours on a Saturday is a heck of
> a lot easier that 24/7) plus, you can get a better feel for
> market/advertsising support for the whole project without
> incurring the liabilities. If it doesn't work... walk away
> at the end of the "schedule." If it flies.. then look at an
> LPFM.
>
> BTW... Now with an FM Spanish formatted station, it makes no
> sense for 680, 820/760, 1300, & 1550 to all be beating their
> heads against the wall for nothing. One of these guys
> should get a clue.
>
> They can't possibly be making more now than if they just
> sold bulk time. Forget ratings, at this point they ought to
> be looking to keep the lights on and the bills paid.
>
> BTW... in November 1992, the then owner of 1500 WPSO leased
> the entire station(sunrise to sunset) to the Greek Brothers
> Broadcasting Corporation for an amazingly low monthly fee.
> They eventually bought the station.
>
> Could the same thing be done again ????
>
> Good Luck !!!
>
> Mike
>
Great to hear from you, Mike. Excellent thoughts! You may remember I brokered WLVU-AM for a number of years. In fact, the Greek brothers who bought most of the air time from me did, in fact, buy WPSO after "leasing" that station around the clock. Your thinking is very sound and I appreciate your input.