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99.3 FM should've stayed oldies

S

SuperRadioFan

I'm sure the owners of XOCL-FM are looking at the long term, but gee whiz, did San Diego oldies fans have to sacrifice the only station offering the format to a format which is getting lousy ratings compared to 99.3 FM had when they were oldies. They've had 15 months to better the oldies ratings. I know it's beating a dead horse.... :(
 
They should dump the bottom dwelling rated FREE-FM, and convert it into a quality oldies station with a good signal instead. 99.3 did blow it and it's selection of oldies was far superior to K-EARTH during it's final months, but reception isn't too great in a lot of areas, expecially once you get into North County.
 
SuperRadioFan said:
I'm sure the owners of XOCL-FM are looking at the long term, but gee whiz, did San Diego oldies fans have to sacrifice the only station offering the format to a format which is getting lousy ratings compared to 99.3 FM had when they were oldies. They've had 15 months to better the oldies ratings. I know it's beating a dead horse.... :(
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The owners, MVS, are focused more on the Mexican market of Tijuana. While they would certainly like to add some US revenue, thier operation is based on national sales in all their Mexican markets, not on the US.
 
DavidEduardo said:
SuperRadioFan said:
I'm sure the owners of XOCL-FM are looking at the long term, but gee whiz, did San Diego oldies fans have to sacrifice the only station offering the format to a format which is getting lousy ratings compared to 99.3 FM had when they were oldies. They've had 15 months to better the oldies ratings. I know it's beating a dead horse.... :(
Click to expand...

The owners, MVS, are focused more on the Mexican market of Tijuana. While they would certainly like to add some US revenue, thier operation is based on national sales in all their Mexican markets, not on the US.
Click to expand...

Now that MVS has 99.3 do you think they could possibily increase more power to 97.7 signal maybe to 50kw, just like they did with Exa 91.7, and add more San Diego commerical spots.
 
Why does this keep comming up? I thought the Oldies format at 99.3 had NOTHING TO DO with the current owners? Wasn't "Kool" programmed and operated by Clear-channel? When Clear-channel was out of the picture, the format went with them?

I mean, forgive me, but isn't asking why the new owners are not doing oldies a lot like asking why a McDonald's becomes a Burger King when it is bought by Burger King Inc?

Or perhaps a better analogy.... If you were a religious organization and you bought Rock 105, would you keep them the same format?
 
Garrett I believe there are some Univision radio stations in English. And who owns Indie 103.1?? Point being if it is less successful in ad revenue and ratings, why change it? I know they wanted to change it, but I just mourn the demise of what was a truly unique OTA oldies radio station during its last 5 months or so, that's all. I do get my oldies fix on the Internet (no Satellite for me haha) but not every oldies fan does what I do to find the station (s).
 
mteran5 said:
Now that MVS has 99.3 do you think they could possibily increase more power to 97.7 signal maybe to 50kw, just like they did with Exa 91.7, and add more San Diego commerical spots.
Click to expand...

97.7 is a Class A 3 kw at 100 meters, and is hemmed in by a bunch of other stations, starting with KLAX in LA at 97.9 and KLYY in Riverside at 97.5. They have no way to up power. Remeber, Tijuana alone is a very big market, and has lots of revenue from advertisers in Mexico. MVS just added a La Mejor in Mexico City, in fact.
 
Garrett said:
Why does this keep comming up? I thought the Oldies format at 99.3 had NOTHING TO DO with the current owners? Wasn't "Kool" programmed and operated by Clear-channel? When Clear-channel was out of the picture, the format went with them?
Click to expand...

Clear Channel changed Kool from American oldies to Mexican oldies in the fall of 2004... a year before they sold the LMA to MVS, a Mexican conglomerate that has several hundred stations, TV, cable, etc.

Now, MVS has kept the affiliation with Clear's La Preciosa network, which is all satellite delivery. If the book follows the trend, they might be reconsidering this option.
 
SuperRadioFan said:
Garrett I believe there are some Univision radio stations in English.
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Two in Houston, two in San Antonio, and three in Albuquerque, as well as 6 bilingual (Spanglish) reggaetón statons.

And who owns Indie 103.1??
Click to expand...

Entravision has about a dozen English stations...

Point being if it is less successful in ad revenue and ratings, why change it? I know they wanted to change it, but I just mourn the demise of what was a truly unique OTA oldies radio station during its last 5 months or so, that's all. I do get my oldies fix on the Internet (no Satellite for me haha) but not every oldies fan does what I do to find the station (s).
Click to expand...
 
SuperRadioFan said:
DavidEduardo said:
Clear Channel changed Kool from American oldies to Mexican oldies in the fall of 2004...
Click to expand...
Hey Grouchy Guy ;) it was Sept 2005 wasn't it?
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Yes, it was. It went on the air about 3 1/2 months before KLQV went on as Recuerdo and killed it.
 
DavidEduardo said:
mteran5 said:
Now that MVS has 99.3 do you think they could possibily increase more power to 97.7 signal maybe to 50kw, just like they did with Exa 91.7, and add more San Diego commerical spots.
Click to expand...

97.7 is a Class A 3 kw at 100 meters, and is hemmed in by a bunch of other stations, starting with KLAX in LA at 97.9 and KLYY in Riverside at 97.5. They have no way to up power. Remeber, Tijuana alone is a very big market, and has lots of revenue from advertisers in Mexico. MVS just added a La Mejor in Mexico City, in fact.
Click to expand...

Thanks for the answer David, but that sort of wont be fair knowing 105.7 and 95.3, and even XLNC get away with it. That would be the last Mexican Commerical FM that would boost power if they ever did. And another thing when MVS, LMA'd the station to Victor Diaz for a short time back in 1999, I remeber them boosting power to 10kw, now I dont know what happend then.
 
Well, I have to say, I agree with this one. 99.3 should have stayed an oldies station.
I have lived here since 1997. Anyone besides me remember Ed Lawrence on K-Best 95, on Sunday nights? I do! That was the best program we had here! Then Ed retired :-[ ... Then we had a few different oldies stations, finally settling on KOOL--whatever it was...finally KOOL 99.3. I enjoyed that station, even if there wouldn't be anyone else on quite like Ed Lawrence.
Then one day, we turned on our oldies station, and we heard--Spanish music! So I had to switch to XSURF, on the AM dial. Then about two weeks ago, I turned on XSURF, and--it's now a country station! Making San Diego a large city--with no oldies station??? Something doesn't quite add up about that....
Now this is kind of a blessing in disguise, in that I have had the time to discover other listening options, particularly at night. But still, during the day, when I'm trying to get K-Earth, and it's not coming in too clearly, I do get to missing having a local oldies station... At night, I have other listening options--but during the day, how the heck come we have to unsuccessfully "borrow" L. A.'s oldies station?
Feedback? I haven't bothered to read over what you all have been discussing so far, but there's my feedback for what it's worth.
Hope you all have a very Happy New Year!
 
VLS said:
Well, I have to say, I agree with this one. 99.3 should have stayed an oldies station.
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That certainly would have been a first for MVS.
 
However, it is interesting to note that the owners of TV Azteca bought the CBS affiliate in El Paso they they could make it TV Azteca but istead left it as CBS after bad community fallout
 
Garrett said:
However, it is interesting to note that the owners of TV Azteca bought the CBS affiliate in El Paso they they could make it TV Azteca but istead left it as CBS after bad community fallout
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The owners of KDBC in El Paso are the Pappas family members who also own jointly with TV Azteca the US network, Azteca America. The Pappas are of Greek heritage.

TV Azteca, the Mexican networks, are on Mexican licensed channels 7 and 20 in Juarez, and 100% owned by Azteca.

MVS, on the other hand, is a 100% Mexican company principally concerned with operating a hundred or so stations in Mexico, not an English station trying to serve San Diego from across the border.
 
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