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99.3 Kiss FM

I have been listening to 99.3 Kiss Fm, and it seems that they are going more Top 40 again, like when they first switched from The Buzz. They cut out a lot of the Rap songs they were playing regularly. I am now hearing La Roux-Bulletproof, Kesha-Your Love Is My Drug, Katy Perry-California Gurls, Lady Gaga-Alejandro, Mike Posner-Cooler Than Me, Justin Bieber-Somebody To Love. For awhile they were going back to the More "Rap/Hip Hop" songs even though they were still classifying themselves as "South Jersey's #1 Hit Music Station". I haven't heard any Ludacris today which they were playing a lot of before. Could it be they are going to make 99.3 Kiss Fm a Top 40 like it was in 2008 when it first came out. I am thinking they are doing this because of Wild 102.7 debuting this weekend. What are your thoughts?

Seems kinda wierd that 95.1 WAYV & 99.3 Kiss Fm are playing mostly the same songs now because Equity owns both stations. They did that in 2008 and switched 99.3 Kiss Fm back to a more Rap format because they didn't want 95.1 WAYV to lose ratings.
 
Equity should cover the entire CHR spectrum with 95.1 and 99.3, so that Wild would differentiate itself by playing more dance.
 
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