What they should have done is gradually add more 70's and early hit 80's roughly 82-83 into the program wheel. Play 60% of 70's/80's (still mostly 70's) and 40% 60's. Mostly hits from late 67 on up. With exception of Motown and some Beatles or some British invasion.....Kinks, Stones, going back to 64-65.
Just to continue that oldies feel. Keep the same delivery image and present KFRC more towards the "Bay Area'a favorite hits".
Up date the jingles with the same notes and tune of KFRC without mentioning oldies. Just the Bay area's favorite hits without the three ring circus presentation of a whole new era coming. Shift it quietly even though the postees on this board would notice it in 10 minutes.
> > > Take A Clue, Buy A Clue, Steal A Clue, Find A Clue,
> Borrow
> > A
> > > Clue, Make A Clue!
> > > But Please! Wake up, and give your listeners something,
> > > anything, that we can get excited about listening for,
> and
> >
> > > excited about being able to particpate in as the station
>
> > > moves into the future. Anything but the lame music
> > > presentation and imaging now in use!!!!
> > >
> >
> > Allison Marie,
> >
> > You and I see eye to eye on this one. I'm willing to give
>
> > the format a chance but the imaging is horrible.
> >
> > I spent the last week in San Jose and listened to KFRC on
> > and off and something didn't feel right. How's that for
> > vague?
>
> After listening to hours and hours of airchecks of 99.7
> KFRC-FM from the beginning to now this is my assesment of
> the station then and now!
>
> From the very end of X100 on 99.7 and the beginning of 99.7
> KFRC-FM's Oldies format the people programing the station
> made it fun, interesting, cool, and a real pleasure to
> listen to with great personalities, great imaging, and very
> good jingles that talked to and invited listener interaction
> with the station.
>
> What Doug Harvill and his so called partner in this format
> are forcing down the listeners ears is so bogus it is a
> shame. My goodness KSTN 1420's Power Oldies
> format in Stockton, CA. sounds better than this slop on
> 99.7. Why do they think
> this boring presentation is so necessary?
>
> RX:
> Start the music around 1962 and go until the end of 1986.
> Then with the help of a good computer list of the music from
> those years, and interaction of real human beings upon that
> list with a few selections made by the on-air staff that
> lived thru that
> time listening to the music on the radio, or on the radio
> playing it.
> Let them direct the flow of the music with a bit of common
> sense added to an upbeat presentation and jingles and
> imaging that brings back the feeling of 610 KFRC as it
> sounded then, if done this way, this 99.7 KFRC would never
> be as "Stale and Sterilized" as it sounds right now! Also,
> don't forget listener requests for their favorite songs!
>
> Sterilized: to make powerless or useless usually by
> restraining from a normal function, relationship to
> listeners, or "participation of" d : to be free from living
> organisms using exceptional human mentality and knowledge of
> music history with a seemingly endless supply of common
> sense, great imaging, and jingles along with news, sports
> and weather to program a radio station. Also, add just a bit
> of 50's early rock and roll to spice up the flow of the
> stations
> format!
>
> What's on now is useless and extremely ill conceived and
> executed!
> Hey Dougeee poo, Take a Clue! Really! And by the way, Why
> not hire Gary Bryan
> for the morning show and move Cammy and Dean into afternoon
> drive?
>
