Re: 99.7 REALITY CHECK
> Wonder why 106.3 & 92.1 didnt make it at smooth jazz? I
> thought they were doing fairly well in the rattings, more
> better than the spanish format was, may of been something
> else going on, but 106.3's tower is 2 miles west of Luling,
> I know that one was a big rimshot to Austin, but can get it
> in the southside. I'd like to see smoothjazz make a
> comeback.
>
It would be a cold day in you-know-where before Emmis spun-off a translator that they put so much into to sound that good! Why would they want to introduce a possible new player into the market? C'Mon borad, think of the business aspect of it.
Speaking of business... I know everyone seems to think hip-hop is a waste of a frequency, but obviously it makes money! And from what I understand, 93.3 outbills 104.3 by a margin of 5 to 1. And billing is why jazz failed on 93.3 and 92.1 (and probibly signal limitations too) and dance fails everywhere. Radio is all about mass-appeal and appealing to the lowest common denominator. I know it sucks and radio used to be so much more fun, but it's the reality of the business.
Although I have to admit, as a dance fan myself it seems that would be the only thing that would have made sense for that awful 99.3 signal. They might have been able to get some 'club money' and some low-end dollars... and maybe people would listen to it since it is such a niche through the static. Lord knows, it isn't gonna bill anything with that awful processing, signal, and format that does not seem to be even making a dent anywhere but New Braunfels and Johnson City. (and that is with a city grade in both those towns... and they are quite a bit bigger than Thorndale)
Maybe HD will give us a bit more to talk about and speculate in a couple of years. Maybe radio will get fun again!