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99.7 WIMI/Ironwood, MI Moves to Satellite-Fed Classic Rock

S

Saladressing

This Upper Peninsula station - in recent years known as 99.7 The Storm - had for many years run a locally-originated format.

At times they were variations of AC, Modern AC, Adult Hits or Classic Rock.

Now they’re using the same satellite fed classic rock service that is used by 96.5 WKLK in Cloquet, MN.
 
Saladressing said:
This Upper Peninsula station - in recent years known as 99.7 The Storm - had for many years run a locally-originated format.

At times they were variations of AC, Modern AC, Adult Hits or Classic Rock.

Now they’re using the same satellite fed classic rock service that is used by 96.5 WKLK in Cloquet, MN.
Click to expand...
That's sad. I listened to them regularly from northern MN.
 
Yeah their signal is quite powerful. The signal comes in great in certain parts of Duluth, MN on car radios or radios connected to a home antenna (same for 106.9 WUPM/Ironwood).
 
They used to have an adult hits format that was very large. Even threw some country in the mix. They had a 90s Hour at 9PM CT that also had a lot of rarities, everything from Fuel to Amy Grant to Toad the Wet Sprocket. All of this was 8-10 years ago and on a terrible 16kbps mono online stream too...but those days are over. I have several airchecks.
 
I listened to WIMI on that lo-fi stream and I thought they were AOR, as in All Over The Road. The thing was (and maybe it's me) is I still think of Country and Rock as distinct and separate. Plus the experience of watching a Country fan get hauled out of a biker bar by Loverboy fans in the early 1980s kinda cemented it.

As time went on, I understood the potential popularity of a format that sounded like your neighborhood bar jukebox. In fact, I think people crave it. But it still feels Ike blasphemy to actually listen to on the radio.

They did have rarities. Remember that Journey-sound-alike hair metal band called The Storm and their only hit "I Got A Lot To Learn About Love"? I think Greg Rollie had something to with them too.

That stream was just awful though.
 
More airchecks I'd love to hear. I really enjoyed them as classic rock but the stream was hard to listen to. If it'd been decent I'd probably have left it on for hours. The funny thing is, they're using the same feed now as WJJH 96.7 in Ashland, WI. So, duplicate spots to hear the same thing in the same region. Makes no sense. They had automation, isn't that just as affordable?
 
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