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99 X Is Back

erwin33 said:
The iHeart player still says Rock 100.5.
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iHeart and Audacy would seem to usually be late on updating third party stations. I suspect, though, that Cumulus hasn’t been on the ball about getting material to them. I don’t know how big the web department there is these days, but it didn’t seem very big when I worked there. In fact, the previous company turned around after the ownership change was annnounced and gave its web developer the IT job it told me would be mine. During the remainder of my time there (about four months), Cumulus never filled the web developer position. I don’t know if that position eventually got filled or not, but Cumulus seemed in no hurry.
 
erwin33 said:
I am very curious about the new lineup from tomorrow. I haven't read anything about it yet.
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I hear teases about a "big announcement" on Thursday at 7:35am. It's obvious that the launch scheduled for today isn't happening.
 
The signal is a hair weaker on the aux antenna versus being on the main transmitter. But not terribly noticeable. Then again it could be that the aux antenna is slightly further away from me than the main. My tuner doesn’t seem to capture the HD as well as it did before.
 
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99X's music mix reminds me of half Z100 NYC's music mix in their alternative era and half of the later station WRXP 101.9. Not surprising because part of the 99X team has done programs there like Brian Phillips and Leslie Fram.
 
DavidEduardo said:
RAMP reports:

"The Cumulus Format Elves were busy over the weekend in Atlanta preparing for an early Christmas gift to local Alternative fans – the return of the legendary 99X is set to become official at 6am ET today. That familiar brand, which will focus on Classic Alternative hits originally made famous by the original 99X, has been rebuilt on the foundation of Classic Rock WNNX (Rock 100.5), which went dark late Friday night, but had been streaming The Verve's "Bittersweet Symphony" in a loop since then. The new format will also stream on 98.9 (WWWQ-HD2)."

More at RAMP - Radio and Music Pros
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I was hoping when I saw the banner that 99X is back, I was hoping it was WXLO 98.7 in NYC, oh well...
 
I wonder how long 98.9 and 99.7 HD2 will stick with 99x. I could see the benefit of keeping 99x on 99.7 HD2 due to it being 100kw. But for 98.9 its a total waste of electricity to stay 99X. Maybe Cumulus could bring back HD2 on 101.5 to feed the translator so we get something different on 98.9fm.
 
So 7:35am has come and gone. Barnes is back as is Axel. I don't think anyone is shocked by this. New app is coming and updated website is live.

Teases dropped that more "staff" is coming, but not able to say who due to "legal reasons". Confirmed the "Morning X" brand is back with live shows from 7-9am and "best of Morning X" at 6am and 9am. Interesting.
 
As someone who has zero connection to the personalities of 99X in its heyday, but loved the music mix so far, I’m hoping these talk segments will be cut down in the future. This “Remember When” stuff is a buzz kill for me but I imagine it’s catnip for the Atlanta audience.

Makes you wonder how much of that audience from back then still lives in the Atlanta area or are they are listening somewhere else.
 
I think a lot of VT and not liveshow because some old-99Xers don't living in the Atlanta area anymore like Leslie Fram who was on earlier this morning. If she come back it's from her home I guess.
I hope the music mix remains the same as it is now and expanding more and more 80's alternative tracks also. I think it's the right ingredient for this music mix.
 
RadioDoogie said:
The signal is a hair weaker on the aux antenna versus being on the main transmitter. But not terribly noticeable. Then again it could be that the aux antenna is slightly further away from me than the main. My tuner doesn’t seem to capture the HD as well as it did before.
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Their auxiliary antenna is a single-bay that's lower on the same mast as the main 4-bay antenna. They are still at full-power but the signal will be slightly weaker due to the single-bay antenna. I've been struggling to pick it up in Newnan at times.
 
mightynine said:
As someone who has zero connection to the personalities of 99X in its heyday, but loved the music mix so far, I’m hoping these talk segments will be cut down in the future. This “Remember When” stuff is a buzz kill for me but I imagine it’s catnip for the Atlanta audience.

Makes you wonder how much of that audience from back then still lives in the Atlanta area or are they are listening somewhere else.
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These segments aren't targeted at you. This station has a lot of nostalgia that is a secondary draw, the music being first. The personalities are every bit a part of 99X. That said, I am enjoying the talk and banter. To me, that's what makes radio, radio.
 
upstate29651 said:
These segments aren't targeted at you. This station has a lot of nostalgia that is a secondary draw, the music being first. The personalities are every bit a part of 99X. That said, I am enjoying the talk and banter. To me, that's what makes radio, radio.
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I'm a recent transplant to the area and have been enjoying the format. It was cool to hear the discussion this morning. To your point, they seem to be bringing back community involvement which is what has been missing from radio for years. Good music is important, but feeling like the DJ is a friend is more important. I can listen to good music anywhere.
 
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