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99X - Everything Alternative

R

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I skipped on over to 99x.com and noticed that they are now saying 99x - Everything Alternative at least on the graphics and on the site.. are they getting rid of the New Rock and 90's Alternative line?
 
> I skipped on over to 99x.com and noticed that they are now
> saying 99x - Everything Alternative at least on the graphics
> and on the site.. are they getting rid of the New Rock and
> 90's Alternative line?
>

Checking out this weeks' "Reality Check" contestant, were ya? Good call!!

It does really encompass thier philosophy, but in fewer words. "New Rock And 90's Alternative" is a lot longer than "Everything Alternative"

I wouldn't be surprised if we start hearing that on the air more often. <P ID="signature">______________
Don't sweat the petty stuff, and don't pet the sweaty stuff.</P>
 
> I skipped on over to 99x.com and noticed that they are now
> saying 99x - Everything Alternative at least on the graphics
> and on the site.. are they getting rid of the New Rock and
> 90's Alternative line?
>

I just heard Matt Jones use it. Perhaps they're using music midtown as the ocassion to roll it out.
 
Rodney - Do your magic

> I skipped on over to 99x.com and noticed that they are now
> saying 99x - Everything Alternative at least on the graphics
> and on the site.. are they getting rid of the New Rock and
> 90's Alternative line?
>
Rodney - do your magic? Have there been any significant music policy changes? I know I'll be watching for them...
 
Answer is very simple

> > I skipped on over to 99x.com and noticed that they are now
>
> > saying 99x - Everything Alternative at least on the
> graphics
> > and on the site.. are they getting rid of the New Rock and
>
> > 90's Alternative line?
> >
> Rodney - do your magic? Have there been any significant
> music policy changes? I know I'll be watching for them...
>
I hear they simply thought the "New rock and 90s alternative" line was too long and unwieldy and "everything alternative" was simpler. No short-term plan to shift the music mix, which is currently 50/50 current-recurrent vs. gold. The gold remains heavily 1992-96 with virtually nothing from the 1999-2002 Limp Bizkit nu metal era.
 
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