99X RIP--1 Yr. Anniversary

[jabba17]

just cuz [99X] didnt have huge ratings doesnt mean no 1 was listning, by definition ALT is alternative to mainstream so theyre not ever gonna get the #s the generic nothing special playitsafe stations do. u cant compare apples to oranges. or alt to the pop /ancient rock oldies every other station is playing.
& its not living in the past if u r hoping the change the future or fix what cumlus f*d up.

By and large, non-commercial music doesn't work on a commercial station. Hence the definition non-commercial.

Stations like 99X were selling an attitude moreso than a particular brand of music. When that fad attitude died away, those stations faltered and started disappearing.

You may have a point. 99X was at the right place at the right time. When that time was up, so was 99X's.

There's still no ATL station carrying new rock that isn't soft AAA or hard active rock, and needless to say no new music by old artists who aren't paying payola getting promoted by indie promoters cool.

There's some neat stuff on satellite, such as Underground Garage, which will play almost anything, including new music by old artists (e.g., Joan Jett's cover of Sweet's "A.C.D.C.", which came out in '06). Who would dare play that on terrestrial radio (on a frequency above 91.9, that is)?

 

[agentUrge]

By and large, non-commercial music doesn't work on a commercial station. Hence the definition non-commercial.

Stations like 99X were selling an attitude moreso than a particular brand of music. When that fad attitude died away, those stations faltered and started disappearing.

Good point and obviously the reality that the management at 99x kept holding on to the past was a major role in the downfall. At one point, they tried to appeal not only to the younger audience, but to themselves as well...which was what defined the station play list in the first place.

There's still no ATL station carrying new rock that isn't soft AAA or hard active rock, and needless to say no new music by old artists who aren't paying payola getting promoted by indie promoters cool.

Musically, I think if they took the approach of Hype Machine or Pitchfork, it would have been better for the longevity of the station as it would have allowed them to stay true to the "Everything Alternative" angle. They were usually the station to play it first and, you always knew that if you heard some band or song that was unique on 99x, depending on it's aggressiveness, within 6 months, Star94 or P961 was playing it too.

TRG saving the day? Lets see what the PPM's say about that... Putting them on a signal with little blue collar listener coverage.... priceless!

Couldn't agree more. They claim to be "Atlanta's most listened to, and fired, morning show". What they fail to tell you is it's because they probably can't get work in any other top 10 market because they're too tame and because they're probably the safest "shock-jocks" are concerned for the heart of the bible belt.

 

[jabba17]

There's still no ATL station carrying new rock that isn't soft AAA or hard active rock, and needless to say no new music by old artists who aren't paying payola getting promoted by indie promoters cool.

Musically, I think if they took the approach of Hype Machine or Pitchfork, it would have been better for the longevity of the station as it would have allowed them to stay true to the "Everything Alternative" angle. They were usually the station to play it first and, you always knew that if you heard some band or song that was unique on 99x, depending on it's aggressiveness, within 6 months, Star94 or P961 was playing it too.

TRG saving the day? Lets see what the PPM's say about that... Putting them on a signal with little blue collar listener coverage.... priceless!

Couldn't agree more. They claim to be "Atlanta's most listened to, and fired, morning show". What they fail to tell you is it's because they probably can't get work in any other top 10 market because they're too tame and because they're probably the safest "shock-jocks" are concerned for the heart of the bible belt.

If 99X had truly been "everything alternative" and had not been afraid to include 70s/80s punk/new wave/college radio stuff along with the 90s grunge and moan, plus new stuff that was not in the same vein, including new stuff by the aforementioned 70s/80s alt artists, they would have had enough of a critical mass of listeners to survive. Much like listening to a "classic rock" station, you might not like it all but you'd like enough of it to not change the station. They could have nestled right in between Dave on one end and Project on the other.

The fact that the House/Duplex/Retroplex got such a good audience (until the station as a whole went down the tubes) should have told them something. By the end, 99X had gotten stereotyped as "the grunge station"...live by the sword, die by the sword.

The ATL radio market could stomach a racier version of TRG. However, TRG aren't going to be the ones to do it--they're too snakebit from their prior dismissals.

What's odd about them is that they came out of the chute on Rock 100.5 a lot racier than they are now. They also had more topical talk and competed with the likes of Boortz--sort of a Boortz with more attitude and a more-libertarian, less-conservative viewpoint on topics, and less bombast than Boortz or Hannity--and also appealing to a younger audience than Boortz. Now it's all mindless T&A chit-chat.

It's almost like they can't decide who to go after--thirty- and forty-something talk radio fans looking for something with more attitude, a little more folksy, but still intelligent--or teen/20somethings who just want a radio version of a lad mag like Maxim.

If they're not careful about watering down their goods, the next stop for them will be Steve & Vikki with "just a touch" of testosterone, which will be even worse.

 

[Inside your head]

I would agree that there's a hole in ATL radio for alt music that's too hard for AAA/Dave and too soft for Project.

jabba if u dont own a station, u should.

 

[deadman]

The spirit of 99x still lives... www.1019rxp.com

 

[agentUrge]

The spirit of 99x still lives... www.1019rxp.com

I love how Steve Craig still has "the steve show" and it comes with all the bells and whistles. Matt Pinfield has a good show but I still have a hard time hearing the Ting Tings after The Who. That's just an odd combo, but then again 99x's original playlist was the same way. I would have loved to have heard Pinfield on 99x in the morning.

 

[Mr_Winston-Salem]

Maybe we could see a 97.9X in Atlanta in three weeks?

 

[Inside your head]

Maybe we could see a 97.9X in Atlanta in three weeks?

hope u r right. whats the importence of 3 weeks?

 

[MicVey]

I'm with you....hope you are right...down to twenty days and a wake up...

 

[trig]

Just need to figure out how to work Two Turntables and a Microphone into the budget, and then they are good to go... ;D