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A 2nd Classic Hip Hop Station in Houston?

U

Unregistered

Guest
Hearing whispers that KROI Boom 92 will get a competitor in 2015, and the new station will return hip hop to a Houston signal quite familiar with the genre.

Yo guys, that's all I can divulge. 2015 looks like the climax of an Urban war in H-town.
 
This just makes me want to click my heels and declare there's no place like home.
 
Mediafrog+ said:
Only frequency I could see fitting that bill is 104.9, but I would be surprised if Univision gave up on the current format.
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104.9 has a much better signal in the Woodlands and Spring area than 92.1 does. Do not need 2 classic rap hiphop stations 92.1 needs to expand there playlist quit a bit and it would be nice if they could move the antenna tower 12 to 15 miles north closer to the city. I have noticed 102 has added some late 80s to 90s rap to there playlist in the last month so
 
Mediafrog+ said:
Only frequency I could see fitting that bill is 104.9, but I would be surprised if Univision gave up on the current format.
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La Que Buena fits the bill too. Plenty of coverage on that 93.3 signal, reaching from nearly Lake Charles to well into Houston. La Que Buena has been hovering under a 1 share 6+ since it dropped "Party" and returned to Regional Mexican. That would seem the more likely candidate for "Yo!" than 104.9. Add to that Univision currently operates 2 stations in Houston with identical formats, 93.3 & 102.9, and the more likely candidate for change becomes 93.3 rather than 104.9.

Keep in mind, Party was pulling significant numbers from the #1 station in the Triangle (KTCX) prior to the return to the La Que Buena format. I certainly wouldn't dismiss KQBU at this point.
 
Unregistered said:
Add to that Univision currently operates 2 stations in Houston with identical formats, 93.3 & 102.9, and the more likely candidate for change becomes 93.3 rather than 104.9.
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That's not true. There is nearly zero overlap in the music on 93.3 and 104.9... they program two different types of Regional Mexican that appeal to very different audience groups. Further, 102.9 is a personality station for much of the day, while 93.3 is a more music play. Very different stations.

Keep in mind, Party was pulling significant numbers from the #1 station in the Triangle (KTCX) prior to the return to the La Que Buena format. I certainly wouldn't dismiss KQBU at this point.
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Keep in mind that KQBU, which sells to the Houston market, per the most authoritative industry source, bills three times what the top Beaumont Port Arthur bills. In fact, it bills, all by itself, more than half of the total billing of all the BPA stations combined. BPA is the 142nd market, and it is 150th in revenue. THere are 15 stations in Houston that alone each bill more than the whole BPA market combined, and 26 that bill more than BPS's leading station.
 
93.3 signal to west southwest sides suck signal wise 104.9 would be the best for a classic rap hiphop station of the 3
 
DavidEduardo said:


That's not true. There is nearly zero overlap in the music on 93.3 and 104.9... they program two different types of Regional Mexican that appeal to very different audience groups. Further, 102.9 is a personality station for much of the day, while 93.3 is a more music play. Very different stations.



Keep in mind that KQBU, which sells to the Houston market, per the most authoritative industry source, bills three times what the top Beaumont Port Arthur bills. In fact, it bills, all by itself, more than half of the total billing of all the BPA stations combined. BPA is the 142nd market, and it is 150th in revenue. THere are 15 stations in Houston that alone each bill more than the whole BPA market combined, and 26 that bill more than BPS's leading station.
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Kind of lets the cat out of the bag, huh? Pretty much tells everyone that it's Latino Mix 104.9 being axed, without just coming right out and saying it. No surprise there, it has been through a carousel of formats over the past decade, why not classic hip hop?

Only thing that doesn't add up is the why? What would Yo! flank here, or is that Boom is exploding (no pun intended) so rapidly that this is Univision's plan to cool it off before it bumps 102.9 and others from the top 5?

They've really got to be wondering what they've gotten themselves into over at iHeart Houston. The Beat is getting absolutely bombarded from every direction already, and now Univision's jumping in on the bandwagon? Who's next, Cox? Absolutely astounding, this format is like nothing I've ever seen before in 30+ years in this market.

I've seen comparisons to the jammin' oldies format, but this appears to be the beginnings of something much much bigger. It really makes you wonder why Radio One didn't pull the trigger on News 92 sooner.
 
I would suspect that 93.3 would be the frequency chosen for this experiment. Not only would it help to get the Houston market away from 92.1, but it would also make a big dent in KTCX in Beaumont as well.
 
stan said:
I would suspect that 93.3 would be the frequency chosen for this experiment. Not only would it help to get the Houston market away from 92.1, but it would also make a big dent in KTCX in Beaumont as well.
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Read David Eduardo's earlier post. Plus any form of Urban format will not work on a rimshot--recall the failures of Hot 97.1 and Power 97.5. Party was bounced around several inferior signals before it disappeared. Both incarnations of Kiss 98.5 had relatively short lives. Y98.5 had some success due to the 102 Jamz aberration at the time, but vanished when Majic returned. Jammin' Oldies was a victim of all the ownership consolidation in the early 00's.

93.3 targets the Houston market. B/PA is virtually irrelevant from a sales perspective.

104.9 is still my guess. The flip of the SA station makes things more interesting.
 
You're correct about the rimshots. They're in some kind of no man's land, and would be better returned to their original city of license.
 
Yes, because Port Arthur could certainly support the two Houston targeted 100 kilowatt monsters licensed to it all on its own. The annual electric bill for KQBU & KTJM is worth more money than the entire city of Port Arthur's value as an incorporated community. Let's get serious folks, if either of the two rimshots were returned to their P.A. COL, they'd be dark inside of 6 months. The more likely scenario in Houston would be a rollout of Yo on 104.9.
 
stan said:
You're correct about the rimshots. They're in some kind of no man's land, and would be better returned to their original city of license.
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Note that I was focusing on various URBAN formats, which haven't done well on the rimshots, with the exception of Y98.5, which was filling an Adult Urban Contemporary format hole that existed for a couple of years when KMJQ veered off their established format in order to fight the then-new KBXX (this was years before the two stations were co-owned.)

However other formats can provide reasonable results. Notice how the Regional Mexican format on the 98.5 rimshot does better in the 6+ numbers than some of the Missouri City signals? KSBJ's signal is no better than the rimshots, and it is consistently one of the higher rated stations in the market. And Country Legends 97.1 will celebrate its 12th anniversary in a few days, so that format has some staying power.

It would, however, be interesting to see how well a Classic Hip-Hop format would have done on one of the eastern rimshots had KROI not beaten everyone to the punch. Probably nowhere near as well as KROI, which has the advantage of not being squeezed between stronger second adjacent signals.

Forget about moving stations back to B/PA. Far more money to be made targeting Houston, even with mediocre signals.
 
The triangle can't pick up 92.1, which is why I think it's a good choice. That, and 93.3's ratings suck.
 
Unregistered said:
Yes, because Port Arthur could certainly support the two Houston targeted 100 kilowatt monsters licensed to it all on its own. The annual electric bill for KQBU & KTJM is worth more money than the entire city of Port Arthur's value as an incorporated community. Let's get serious folks, if either of the two rimshots were returned to their P.A. COL, they'd be dark inside of 6 months. The more likely scenario in Houston would be a rollout of Yo on 104.9.
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Damn! Lolol.......got a hard laugh out of that one!
 
Unregistered guest talking to themselves....I find that funny.....no guts to register and have a real user name... so take what they post with less than a grain of salt.......

I hate that the board managers allow that..
 
The Unregistered guest may well be a registered member who is online from somewhere other than home.
 
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