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A childhood Christmas memory that I'd sure love to hear again!

S

samw54

Hi there folks. Like most small kids back in the 1950's, I always really looked forward to Christmas time, but not for the reasons that you're probably thinking. I knew that Christmas time meant that WHDH would be playing the Whitings eggnog jingle which I absolutely loved. I knew that it was almost a guarantee that I'd hear it on the Fred B. Cole show. I loved the way the group sang:

"Cheer, cheer, cheer,
The holidays are here.
It's eggnog time.
Whitings eggnog time."

I just loved the harmony of the group, the catchy little tune, the images that this jingle conjured up in my mind. After all, it was Christmas time, a happy time of the year, and definitely a time to go out and buy Whitings eggnog. Actually I think that despite that catchy little jingle, my folks usually bought Hood eggnog instead, much to my dismay. But hearing that jingle always put me in a really good mood, and I've wanted a copy of that jingle ever since I first heard it around 1957, but as a child, I had no idea of how to go about getting it from the station. All I could do was try to record it myself, and as you'll learn later, I attempted to do this,, even at age seven or eight.

I realize that there are a lot fewer collectors of vintage radio commercials than say, collectors of airchecks or jingles, but I am hoping that just maybe, just possibly someone that checks into this forum might have this wonderful holiday jingle available in the clear. If anyone does, please contact me.

I remember hearing that jingle as early as 1957, and even as late as 1962, it was still being heard on some stations. In fact, during the holidays it was also played during the Romper Room TV show, and I remember asking my dad to move our old reel-to-reel tape recorder out to the living room where the TV was so I could record the Whitings eggnog jingle from the TV. Unfortunately though, sometimes they ran the Whitings eggnog jingle, and they would have the kids in the studio sing along, and that's what happened the day I tried to record that jingle from the TV set back in 1961 or '62. So as I say, if anyone haqs this wonderful jingle that takes me back to my early childhood, I would truly appreciate getting a copy of it somehow.

Sam Ward originally from Norwood but now living in Streetsville Ontario Canada
 
samw54 said:
Hi there folks. Like most small kids back in the 1950's, I always really looked forward to Christmas time, but not for the reasons that you're probably thinking. I knew that Christmas time meant that WHDH would be playing the Whitings eggnog jingle which I absolutely loved. I knew that it was almost a guarantee that I'd hear it on the Fred B. Cole show. I loved the way the group sang:

"Cheer, cheer, cheer,
The holidays are here.
It's eggnog time.
Whitings eggnog time."
Click to expand...

I don't think Whitings exists any longer. I think the brand must have disappeared at least a decade ago. To use the jingle, a company that markets eggnog would have to have a two-syllable name. Off-hand, I can't think of a dairy-products company that is active in New England and has a two-syllable name. Maybe somebody else can think of such a company.
 
I've got a pretty good memory for these things, but I don't recall this one. I remember how many cookies Andrew ate, the store with a heart: city mart, doing my Christmas shopping at Robert Hall, and now I'll spend the rest of the day trying to think of others. Thanks a lot Sam.
 
We had Whiting's milk at school in the 70s

Another Christmas memory and the jerrywilliams.org site has it: Jerry Williams'
20 min readings of Dylan Thomas' a Child's Christmas in Wales. Go to "MISC" on the radio at top
 
samw54 said:
Hi there folks. Like most small kids back in the 1950's, I always really looked forward to Christmas time, but not for the reasons that you're probably thinking. I knew that Christmas time meant that WHDH would be playing the Whitings eggnog jingle which I absolutely loved. I knew that it was almost a guarantee that I'd hear it on the Fred B. Cole show. I loved the way the group sang:

"Cheer, cheer, cheer,
The holidays are here.
It's eggnog time.
Whitings eggnog time."
Click to expand...

I remember it well! "Whiting's Egg Nog" was always advertised on WEEI/590 during the holiday season, during their talk days in the 60's and early 70's. Eventually, Whiting's Dairy folded in the early 70's. My Mom always listened to WEEI while she was doing the housework. I even recall the phone number...... DEvonshire 8-6700! Do you recall the name of the lady seen on the old Whiting's carton of the 60's? Any takers?
 
Wow Peter, you've got me there! I have no idea. Now that's real trivia for you and I love that kind of stuff actually. I figured that the Whiting milk company might be a thing of the past. Another great Boston area commercial jingle that I remember is the one for Essom franks that said "Yesom, it's Essom" and there was more to it than that, but that's all I can remember of that jingle from around 1960 or '61. I'd love to get that one too. I actually do have a copy of the "How many cookies did Andrew eat" jingle on a WMEX aircheck of the J. J. Jeffries Fenway from September of 1961. My parents always used to sing that one. This shows you the power of those catchy little jingles from the past. Most of the jingles we're talking about here are more than fifty years old, and yet we still remember them. One of the most remembered Pepsi jingles is the old jingle from the forties,
"Pepsi cola hits the spot.
Twelve full ounces that's a lot.
Twice as much for a nickel too.
Pepsi Cola is the drink for you." It's amazing that that's nearly a seventy year old jingle, and yet, folks that are old enough to remember hearing it on the air still do." Now that was effective advertising. "Winston tastes good like a cigarette should", which any English teacher will point out t you is incorrect, "You'll wonder where the yellow went" "You get a lot to like with a Marlborough" and "Wonder bread helps build strong bodies twelve ways" are advertising slogans that we can all still remember. That's how powerful they were bac then. But today? Yeah, there's not too much that's really inspiring in today's commercials. Everybody just yells at you. Anyway, I didn't think I'd get much response from this topic thread, but I must say I'm really glad I started it now. Oh, and a very merry Christmas and a happy new year to you all.

Sam
 
samw54 said:
Hi again folks. For those of you that would like to hear the Adams and Swet "How many cookies did Andrew eat" jingle again,
click here to download the jingle
or, if you prefer,
click here to stream it.
Sorry that this jingle is not of better audio quality. I hope you folks will enjoy the memory of this Boston commercial blast from the past.

Sam
Click to expand...

"How many cookies did Andrew eat, ANdrew 8-8000"? Believe it or not Adams and Swett is still in business today at the same phone number..... ANdrew 8-8000 (that is 268-8000, that is). They still have the ANdrew 8-8000 jingle written on their webpage!

On WMEX back in the 60's, they always had ads for Muntz TV "Call 442-7000, and you'll see Muntz TV! Call 442-7000, see Muntz TV toooooday!". Those "Mad Man" Muntz TV's were probably the worst TV's ever made. They were "numb" as all hell. If you could see the TV tower, you MIGHT see the station on a Muntz TV...... maybe. ;)
 
DanStrassberg said:
samw54 said:
Hi there folks. Like most small kids back in the 1950's, I always really looked forward to Christmas time, but not for the reasons that you're probably thinking. I knew that Christmas time meant that WHDH would be playing the Whitings eggnog jingle which I absolutely loved. I knew that it was almost a guarantee that I'd hear it on the Fred B. Cole show. I loved the way the group sang:

"Cheer, cheer, cheer,
The holidays are here.
It's eggnog time.
Whitings eggnog time."
Click to expand...

I don't think Whitings exists any longer. I think the brand must have disappeared at least a decade ago. To use the jingle, a company that markets eggnog would have to have a two-syllable name. Off-hand, I can't think of a dairy-products company that is active in New England and has a two-syllable name. Maybe somebody else can think of such a company.
Click to expand...


Oakhurst Dairy, Portland "The Natural Goodness of Maine"
I believe the largtest dairy today in Northern New England.
 
Muntz TV had a jingle:
There's something about a Muntz TV
In oh so many ways

I can't remember the rest of it.

Then there was:
In the heart of downtown Boston
There's a store with a heart, with a heart
City Mart

And of course:
Hi neighbor, have a 'Ganset
Give this lager beer a chance, it
Has that straight from the barrel taste
In bottles, cans, on tap, it's great
 
I remembered another one, from the shore of Lake Cochituate(sp):

Hey Mabel, Black Label

Carlings Black Label Beer
 
The Whitings jingle was one of the all time greats. The kids roll their eyes since I belt it out from time to time over the holidays, along with the Pogo Christmas song.

Whitings is long gone, having expired around the time people stopped having their milk delivered. It's gone the way of Ernie Boch's "If a salesman shows you a new or used Dodge or  Rambler without a Boch mini-sticker in the window, ask for the keys, it's yoah  cah -- my name is Ernie Boch." The 'come on down' line came years later and was actually a rip-off of the old National Airlines ads that ran in the northeast advertising flights to Florida.

Another great regional jingle was a the Northeast Yellowbird spot that ran prior for several years to Northeast Airlines being gobbled up by Delta

There are some great Narragansett Beer commericals on narragansettbeer.com, including the Fred Narragansett spots, some great Nichols and May stuff, all the way up to the "our New Nngland  beer" spots that ran when the brand was in its last days in Cranston ("I can see the sunlight shining over Narragansett bay" Makes me want to run out and get a GIQ.)

As for Adams & Swett,. A couple of years ago somebody here dialed ANdrew8-8000 and reported that it still rings at Adams & Swett. The receptionist said they were still getting the occasional call from people who recalled the jingle, the words to which are on the header for the company's website.
 
I remember G.I Q. (Giant Imperial Quart). Did it hold a liter which would be about 1 3/4 ounces more? The new version of Narragansett beer is undrinkable...........at least as far as my taste goes. 'Gansett was never one of my favorites in the old days, but I never spit it out. My son bought me a six pack a couple years ago. We each took a sip and the other five cans were used for cooking bratwurst. It doesn't hurt the brats.
 
Yeah, I remember that jingle! When you heard that, you knew that the holidays were on the way and it was time to get yourself lots of Whiting's Egg Nog!

I especially loved it when the singers faded out with "whiting's egg nog, whiting's egg nog."
 
I remember a jingle from the 50s or possibly the early 60s that went:

It's NEPCOnomical, NEPCOtritious
Hooray for the king
Well a ring-a-ding-ding

I remember the song, but I can't remember what the product was. It sounds food related. Anyone know?
 
And maybe, just maybe, during a Red Sox Broadcast we might hear

"Atlantic keeps your car on the go!
For business or pleasure,
In any kind of weather,
Atlantic keeps your car on the go!"

And although this one really pertains to the Worcester area, I remember from WTAG

"104 is on the door
Paris Curtain Shop"

Short and sweet and hard to beat


Merry Christmas Y'all!
 
(The Other) Big John recalls an old gasoline jingle: said:
"Atlantic keeps your car on the go!
For business or pleasure,
In any kind of weather,
Atlantic keeps your car on the go!"
Click to expand...

And if my memory is correct, there was a closing line to that jingle, which was changed in 1966.

The original closing line was "Stop at the sign of Atlantic...At-lan-tic!".

After Atlantic Refining merged with Richfield Oil in 1966, I'm pretty sure the final line was revised to go:

"A fine product of Atlantic/Richfield".

Of course, both the Atlantic and Richfield brands vanished from gasoline stations on the East and West Coasts respectively in 1970 (I recall seeing commercials on 1970 Red Sox telecasts promoting this change) and were replaced by ARCO. Today, ARCO stations are only found on the West Coast.
 
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