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A "Dove" Flying into ABQ?

I kinda doubt it.
KKOB-FM is one of the rated stations in the market.
Besides, Beautiful/Easy Listening stations are few and primarily attract a 55+ audience, which means that from an advertising standpoint it won't be very attractive.
 
Well, whoever came up with this idea needs to have their head examined, given that KKOB's sister station is AC KMGA. Unless they're planning a frequency switch...
 
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