> > > > > Well the Summer book came out, and KNRJ did pick up
> a
> > > few
> > > > > points. No big deal.
> > > > >
> > > > Well, either you posted it because you thought it was
> a
> > > big
> > > > deal or you wouldn't have posted it if it wasn't
> > > (scratching
> > > > head).
> > > >
> > > Well its a step in the right direction, and I predicted
>
> > it
> > > would rise a few notches this book. Energy AZ is really
>
> > > sounding alot like a real dance station. They arent
> > nearly
> > > as Diva heavy as they were, and their is more Male
> vocal,
> > > and some Rock-Dance Hybrid Remixes thown in. They do
> play
> >
> > > an occassional non dance song, but they are in very
> light
> > > rotation.
> > >
> > This is useless without the #'s.
> >
> But the numbers are slowly coming back, besides that, you
> are only looking at Phoenix numbers. I would imagine alot
> of Energys listeners are up north in the Rural areas, where
> the signal can be heard clear.
Very few people live in Arizona in the rural areas. Just like Nevada (and Utah), you're dealing with desert states. Unless there's a reason to entice people to move there, these areas are far more rural then say rural Indiana. You have centers like Phoenix and Tuscon, and smaller centers like Flagstaff, Yuma, and Lake Havasu.
Hence even if 100 percent of the population of Arizona's rural areas listened to Energy, those numbers would still be only a few tens of thousands. Compare that with metro Phoenix, which will soon close in at at 4 million, and 12+ has a pouplation that's soon 3 million.
In the city of Phoenix, which is HUGE in size, close to a million and a half people live, and it may someday overtake Houston as the country's 4th most populated city.
Energy needs a real signal. It already some good DJs, a decent music mix, and a metro area that somewhat embraces Dance music. Other then a signal, perhaps what they may also need is more mixes throughout the day. Hip Hop leaders like Power 106 L.A., and Rhythmic CHRs like B-96 Chicago seem to be in the mix sometime all day long (KPWR), or half the time (WBBM).