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A "Energy" update from Phoenix.

R

RobertMoore

Guest
Well the Summer book came out, and KNRJ did pick up a few points. No big deal.
 
> Well the Summer book came out, and KNRJ did pick up a few
> points. No big deal.
>
Well, either you posted it because you thought it was a big deal or you wouldn't have posted it if it wasn't (scratching head).
 
> > Well the Summer book came out, and KNRJ did pick up a few
> > points. No big deal.
> >
> Well, either you posted it because you thought it was a big
> deal or you wouldn't have posted it if it wasn't (scratching
> head).
>
Well its a step in the right direction, and I predicted it would rise a few notches this book. Energy AZ is really sounding alot like a real dance station. They arent nearly as Diva heavy as they were, and their is more Male vocal, and some Rock-Dance Hybrid Remixes thown in. They do play an occassional non dance song, but they are in very light rotation.
 
> > > Well the Summer book came out, and KNRJ did pick up a
> few
> > > points. No big deal.
> > >
> > Well, either you posted it because you thought it was a
> big
> > deal or you wouldn't have posted it if it wasn't
> (scratching
> > head).
> >
> Well its a step in the right direction, and I predicted it
> would rise a few notches this book. Energy AZ is really
> sounding alot like a real dance station. They arent nearly
> as Diva heavy as they were, and their is more Male vocal,
> and some Rock-Dance Hybrid Remixes thown in. They do play
> an occassional non dance song, but they are in very light
> rotation.
>
This is useless without the #'s.
 
> > > > Well the Summer book came out, and KNRJ did pick up a
> > few
> > > > points. No big deal.
> > > >
> > > Well, either you posted it because you thought it was a
> > big
> > > deal or you wouldn't have posted it if it wasn't
> > (scratching
> > > head).
> > >
> > Well its a step in the right direction, and I predicted
> it
> > would rise a few notches this book. Energy AZ is really
> > sounding alot like a real dance station. They arent
> nearly
> > as Diva heavy as they were, and their is more Male vocal,
> > and some Rock-Dance Hybrid Remixes thown in. They do play
>
> > an occassional non dance song, but they are in very light
> > rotation.
> >
> This is useless without the #'s.
>
But the numbers are slowly coming back, besides that, you are only looking at Phoenix numbers. I would imagine alot of Energys listeners are up north in the Rural areas, where the signal can be heard clear. Energy is probably one of the only Few stations you can hear in certain rural areas of Arizona.
 
> > > > > Well the Summer book came out, and KNRJ did pick up
> a
> > > few
> > > > > points. No big deal.
> > > > >
> > > > Well, either you posted it because you thought it was
> a
> > > big
> > > > deal or you wouldn't have posted it if it wasn't
> > > (scratching
> > > > head).
> > > >
> > > Well its a step in the right direction, and I predicted
>
> > it
> > > would rise a few notches this book. Energy AZ is really
>
> > > sounding alot like a real dance station. They arent
> > nearly
> > > as Diva heavy as they were, and their is more Male
> vocal,
> > > and some Rock-Dance Hybrid Remixes thown in. They do
> play
> >
> > > an occassional non dance song, but they are in very
> light
> > > rotation.
> > >
> > This is useless without the #'s.
> >
> But the numbers are slowly coming back, besides that, you
> are only looking at Phoenix numbers. I would imagine alot
> of Energys listeners are up north in the Rural areas, where
> the signal can be heard clear.

Very few people live in Arizona in the rural areas. Just like Nevada (and Utah), you're dealing with desert states. Unless there's a reason to entice people to move there, these areas are far more rural then say rural Indiana. You have centers like Phoenix and Tuscon, and smaller centers like Flagstaff, Yuma, and Lake Havasu.
Hence even if 100 percent of the population of Arizona's rural areas listened to Energy, those numbers would still be only a few tens of thousands. Compare that with metro Phoenix, which will soon close in at at 4 million, and 12+ has a pouplation that's soon 3 million.
In the city of Phoenix, which is HUGE in size, close to a million and a half people live, and it may someday overtake Houston as the country's 4th most populated city.

Energy needs a real signal. It already some good DJs, a decent music mix, and a metro area that somewhat embraces Dance music. Other then a signal, perhaps what they may also need is more mixes throughout the day. Hip Hop leaders like Power 106 L.A., and Rhythmic CHRs like B-96 Chicago seem to be in the mix sometime all day long (KPWR), or half the time (WBBM).
 
> Very few people live in Arizona in the rural areas. Just
> like Nevada (and Utah), you're dealing with desert states.

Quite right - in fact, outside of Phoenix, Tucson, and the handful of smaller communites scattered throughout the state, Arizona is very sparsely populated, the majority of its land mass being largely uninhabited.

> Hence even if 100 percent of the population of Arizona's
> rural areas listened to Energy, those numbers would still be
> only a few tens of thousands. Compare that with metro
> Phoenix, which will soon close in at at 4 million, and 12+
> has a pouplation that's soon 3 million.

The listening body for local Phoenix stations that reside outside of the metro area strikes me as being somewhat irrelevant - aside from the points CHRles stated above, you have to wonder how many diaries end up in these areas to begin with.

> In the city of Phoenix, which is HUGE in size, close to a
> million and a half people live, and it may someday overtake
> Houston as the country's 4th most populated city.

Assuming the local housing market doesn't falter drastically (which, despite increasing prices, doesn't seem likely), Phoenix will easily speed past a number of other markets in population. The growth out here has been strong and steady for the past decade, but the last few years have been almost unreal. My west-side burb was home to about 2,000 residents a year or so ago; by the end of 2006, we'll likely be somewhere between 20k and 30k. Multiply that by all the other Phoenix areas with healthy development and you've got yourself one rapidly growing urban center.

- M<P ID="edit"><FONT class="small">Edited by Metro on 10/25/05 10:23 PM.</FONT></P>
 
> My west-side burb was home to about 2,000 residents
> a year or so ago; by the end of 2006, we'll likely be
> somewhere between 20k and 30k.

Damn Marcus, that's remarkable, and very rare. Whats the cause for this boom in this particular suburb?
 
> Damn Marcus, that's remarkable, and very rare. Whats the
> cause for this boom in this particular suburb?

Three things primarily...

* Easy access and close proximity to central Phoenix; less than 3 miles from the 10 and 101 freeways, only a fifteen minute drive to downtown, and less than 30 to Tempe/Scottdale.

* Inexpensive new homes; my immediate area runs a good $60-$100k cheaper per home than many other communities in and around Phoenix. In fact, the home builder I went with charges a good $20k-$30k more for the exact same size and model in other areas.

* Miles and miles of available land. Southwest Phoenix, up until say 5 or 6 years ago, was virtually all agricultural; these days, you have bedroom communities sprouting up everywhere. They're new, they're quiet, and they're clean - ideal for families or first-time home buyers. Hard to beat that combo at the price they go for.

- M
 
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