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A few latin radio news.

C

chicano82

It sounds good to hear some radio announcements in English from latin stations. Like for example Mega 101 said In spanish MEGA 101 WITH MORE HITS then in English they said LIKE THIS and the song starts. Tu musica 104.9 said in one of their RADIO ID (TU MUSICA 104.9 THE BEST HITS TODAYS MUSIC, then in spanish they said TU MUSICA 104.9 then back to English they said MY MUSIC.


On other news, LBI has their programming back on 1230 am. They are simulcasting BAILA 96.9.

Well thats it for now.
 
I agree. It drives me nuts to have this perception out there that all Hispanics are Spanish-dominant immigrants. The numbers for English-dominant or bilingual Hispanics are huge but go largely unrecognized. On TV commercials, for example, the only time you see Hispanics they have a chips and salsa accent, and that is plain stupid.
 
I certainly have to agree. Even when I started my radio career over 30 years ago in Eagle Pass, Texas, this 97% Hispanic town was largely bilingual with a good command of English. I found they moved seamlessly between English and Spanish. It was almost as if whichever language offered the word or phrase easiest to pronounce or got the point across in the fewest words was utilized. It made me wish I had grown up in such a community so I would have that ability. It seems the Tejano format jocks (at least early on) were very bilingual in their presentation. I was impressed with this because it truly reflected the market these stations were after.

While you never want to dilute ones roots (culture), it is important to reflect actual life. All Spanish is not doing this.

An interesting note: I was at an English Top 40 back then. Our competition was a Top 40 across the river. I noticed people on both sides of the border liked the all English station better. Most claimed it was because we didn't play Spanish language commercials. I never quite understood why the language used in the commercials was a big factor.
 
Just like KXTN in San Antonio or KSAB in Corpus Christi, bilingual spanish formats. I also notice that 101 & 104 throw in some english rhythmics too.
 
bturner said:
An interesting note: I was at an English Top 40 back then. Our competition was a Top 40 across the river. I noticed people on both sides of the border liked the all English station better. Most claimed it was because we didn't play Spanish language commercials. I never quite understood why the language used in the commercials was a big factor.
Click to expand...

I guess it was kind of like watching WGN and WTBS back in the day when they were local TV stations that happened to be on cable, right down to local spots. Sure, you couldn't buy half of what they were selling but it just seemed cooler because it came from somewhere else.
 
sdh483 said:
Just like KXTN in San Antonio or KSAB in Corpus Christi, bilingual spanish formats. I also notice that 101 & 104 throw in some english rhythmics too.
Click to expand...

Houston (Galveston?) has a "Spanglish" years ago I sort of liked to listen
to when I came here on vacations. It was called KQQK, but it was NOT the same station that uses that call now. I sort wish they had something like that like that around here now.


OLD CHICAGO
 
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