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A Few Louisville Market Questions

C

collegeDJ86

With all the new buzz around WTFX moving to 93.1 and mention of WLRS 105.1, I was curious as to why WLRS moved from the 102.3 signal back in the 90s whenever that was. It seems to me that 102.3 signal coverage is much more even over the city of Louisville and would be more able to battle the coverage area of WTFX.

Also, any updates of the possible move-in of WQKC from Seymour area to Sellersburg? If they do move, what format will they pick (surely they will not remain country as the platter is more than full of it)?

Finally, I just read on Radio-Locator.com that 790 AM has an "unknown format" and has changed their calls from WXXA to WKRD... what is going on there? Where is a sports station? Could that be an option for 101.7?<P ID="edit"><FONT class="small">Edited by collegeDJ86 on 08/26/05 02:59 AM.</FONT></P>
 
> With all the new buzz around WTFX moving to 93.1 and mention
> of WLRS 105.1, I was curious as to why WLRS moved from the
> 102.3 signal back in the 90s whenever that was. It seems to
> me that 102.3 signal coverage is much more even over the
> city of Louisville and would be more able to battle the
> coverage area of WTFX.
>
> Also, any updates of the possible move-in of WQKC from
> Seymour area to Sellersburg? If they do move, what format
> will they pick (surely they will not remain country as the
> platter is more than full of it)?
>
> Finally, I just read on Radio-Locator.com that 790 AM has an
> "unknown format" and has changed their calls from WXXA to
> WKRD... what is going on there? Where is a sports station?
> Could that be an option for 101.7?
>
WKRD is still All Sports WXXA just changed the Calls to WKRD To emphaize their New Home of the University Of Louisville Cardnails identiy
 
> WKRD is still All Sports WXXA just changed the Calls to WKRD
> To emphaize their New Home of the University Of Louisville
> Cardnails identiy
>
WJZO-FM is involved in the same contract that CCU has with U of L - perhaps WKRD-FM is forthcoming?<P ID="signature">______________
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</P>
 
> With all the new buzz around WTFX moving to 93.1 and mention
> of WLRS 105.1, I was curious as to why WLRS moved from the
> 102.3 signal back in the 90s whenever that was. It seems to
> me that 102.3 signal coverage is much more even over the
> city of Louisville and would be more able to battle the
> coverage area of WTFX.
>

When Blue Chip Broadcasting, the former owners of 102.3 and 105.1, purchased the 102.3 frequency in 1999, they almost immediately changed the format from New Rock to Soft AC "Love 102.3. At that time, they changed the call letters from WLRS to WULV. Blue Chip believed that the Soft AC format was more attractive to advertisers because of the targeted female audience. This switch resulted in protesting outside the Blue Chip studios in Louisville along with many letter of complaints from New Rock listeners. In 2000, Blue Chip purchased 105.1 FM from a Christian broadcaster and placed the New Rock format and the WLRS call letters on that frequency.
 
> When Blue Chip Broadcasting, the former owners of 102.3 and
> 105.1, purchased the 102.3 frequency in 1999, they almost
> immediately changed the format from New Rock to Soft AC
> "Love 102.3. At that time, they changed the call letters
> from WLRS to WULV. Blue Chip believed that the Soft AC
> format was more attractive to advertisers because of the
> targeted female audience. This switch resulted in
> protesting outside the Blue Chip studios in Louisville along
> with many letter of complaints from New Rock listeners. In
> 2000, Blue Chip purchased 105.1 FM from a Christian
> broadcaster and placed the New Rock format and the WLRS call
> letters on that frequency.
>
Blue Chip must have liked to recycle call letters. 105.1 WLRS was WLXO for a brief period of time, and those call letters now reside on 96.1 FM in Lexington-which has been WLRS (but only for a couple of weeks) and WULV (which of course, became Love 102.3 and then 102.3 The Max.

Perphaps Love 102.3 not staying in the Louisville market influenced Clear Channel's decision to go with Variety Hits in their recent shuffle.

Just out of curiousity, what type of sound did the CCM format on 105.1 have?<P ID="signature">______________
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</P>
 
>
> Just out of curiousity, what type of sound did the CCM
> format on 105.1 have?

When 105.1 carried the Christian format, it was known as "The Bridge" and the call letters were WXLN-FM. Their motto was "Soft Christian Favorites." They played music from artists like Steve Green, Larnelle Harris, Sandi Patti, Glad, Scott Wesley Brown and the softer songs by Kathy Troccoli and 4 Him. The music was a softer inspirational approach and they kept away from the upbeat styles found on most CCM stations today. They only stopped the music during the 9am hour for Dr. James Dobson followed by a 15 minute broadcast from Louisville's Shawnee Baptist Church. It was a good alternative for those who didn't care for more upbeat sound heard on WJIE-FM 88.5.

When Salem came in the market with WLSY-FM 94.7 and WRVI-FM 105.9, the owners of WXLN-FM 105.1 figured that the Christian audience in Louisville were overserved and thought it was a good opportunity to sell the station, especially since WLSY-FM 94.7 was playing a similar type of praise and soft music on the weeknights and weekends before switching those hours to southern gospel. Now, the praise and soft music can be heard weekends on WFIA-AM 900.
 
> >
> > Just out of curiousity, what type of sound did the CCM
> > format on 105.1 have?
>
> When 105.1 carried the Christian format, it was known as
> "The Bridge" and the call letters were WXLN-FM. Their motto
> was "Soft Christian Favorites."

If I remember correctly, I thought WXLN-FM was on the 105.7 stick in Eminence, now currently WTSZ en espanol. But maybe it was on 105.1 before that. I never lived in the 105.1 signal area.
 
> If I remember correctly, I thought WXLN-FM was on the 105.7
> stick in Eminence, now currently WTSZ en espanol. But maybe
> it was on 105.1 before that. I never lived in the 105.1
> signal area.

I remembered WXLN-FM as 105.1 in 1999. So, I checked it on the FCC website. WXLN-FM was originally on 105.7, which became WXLM in 1996 when 105.1 became WXLN-FM. It was 2000 when WXLN-FM became WLXO and WXLM became WYKY. WLXO was then moved to Lexington with WLRS arriving at 105.1 while WYKY later became WTSZ.
 
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