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A Few Quickies
- Thread starter AllMightyVoice
- Start date
Tim said:
Nobody.
Obviously CC won't flip anything.
CBS won't because 3 of their stations are institutions in their respective formats (NCX/DOK/QAL), and they just shot their wad on flipping 92.3 into "The Fan".
Radio One doesn't do country.
Neither does Salem.
Ditto GKB.
Likewise Ideastream.
ELB won't flip 107.3 due to not wanting to encroach on WKFM 96.1. "K 96" is aimed at Sandusky/The Islands, but it also booms into Lorain and western Cuyahoga counties.
VODood said:
Honestly, I think Q104 should go all-in with CHR to combat WAKS. It's pretty damn close to CHR as it is vis-a-vis the "Adult Top 40" designation. Plus it wouldn't really hurt WDOK - Q had to go with Adult Top 40 because their prior Hot AC format always competed too much with WDOK.
Again, it all depends on how much CBS would want to "AMP" up** 104.1. Could Q become a rhythmic CHR instead? That would be interesting.
** Figuratively speaking; I'm not suggesting at all that the "Q104" name needs to be ditched...
vjm said:
I don't think that needs to be a deal-breaker for them. K96 is a sorta Lorain County station, but it's first and foremost a Vacationland station. Maybe it could be a move-in to the Cleveland market in the future, but it's audience is close to nil. Moreover, ELB's WLKR-FM/95.3 Norwalk still trots along with a classic-heavy AAA format - mostly programmed via DG in spite of a locally-based DJ lineup. And while it's a non-factor in Lorain County (due to WFHM/95.5; such protection obliterates WLKR's signal east of Amherst), that didn't stop 107.3 from going with their own, totally different AAA.
County on 107.3 could be done. But ELB would be foolish to flip right now from AAA... unless it's proven without a doubt that the current format cannot sell, period. It's far from reaching that point, and the AAA format is clearly a long-term format to begin with.
Under current ownership configurations, I agree, vjm. Can't really see CBS launching a country station --right now-- and no one else specializes in country. (A Radio One spinoff, Blue Chip, DOES own a country outlet in Dayton, and Salem has Honolulu's heritage country station. But that's beside the point.)
Now, if someone like Townsquare took advantage and purchased any of the 11 Cleveland AM and FM stations that are supposedly available to this moment, could they flip an incumbent FM to country? Depending upon which ones they were to acquire, I could.
the marv said:
Thanks for the clarification.
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Guest
Nathan Obral said:
Which 11 stations are you counting here?
But WKFM doesn't pull ad dollars from Cuyahoga county. I bet it barely pulls much $$$ from Lorain county. For a satellite fed station (Dial Global), live AM & PM drive, K96 isn't bad. I prefer sister WLKR-FM (should've been called The Lake) AAA DG fed format over V107-3. Not all the time.... I go back n forth. As Nathan pointed it's "local".... local AM drive and locally VT'ed. The classic hits format on WLKR-AM is horrible... then again no one gives a crap about that daytimer POS. ELB should spin that off to a college or sell it outright.
AAA for 107-3 is the way to be. AAA can do well in city like Cleveland.
I wasn't suggesting anyone flip....just miss a good format war. Prevents stations from being safe and have to actually do some work. Cleveland, Akron... no direct formatic competitors in either city. Stations flourish ratings wise and not b/c they're necessarily good but b/c it's the only offering of that format. Lake shook it up a bit in Cleveland. Too bad The Summit in Akron wasn't a commercial station. I'd like to see a WAR (Weekly Audience Report) on Summit. When I was in Raleigh the local NPR station had over 50% of the market's cume! Thank god it wasn't a commercial station.
AAA for 107-3 is the way to be. AAA can do well in city like Cleveland.
I wasn't suggesting anyone flip....just miss a good format war. Prevents stations from being safe and have to actually do some work. Cleveland, Akron... no direct formatic competitors in either city. Stations flourish ratings wise and not b/c they're necessarily good but b/c it's the only offering of that format. Lake shook it up a bit in Cleveland. Too bad The Summit in Akron wasn't a commercial station. I'd like to see a WAR (Weekly Audience Report) on Summit. When I was in Raleigh the local NPR station had over 50% of the market's cume! Thank god it wasn't a commercial station.
Nathan Obral said:
WLKR-FM is strictly aimed at, and pretty much bound signal wise to Vacationland.
WNWV is aimed at and covers the Cleveland market, thus there's really no "cannibalizing" to speak of. Also V 107.3 is starting to dabble a bit in alt-rock (adding "Inner Sanctum", sprinkling a few more alt-rock tunes in their play list). So there's a bit more differentiating with it's Sandusky AAA brother.
V is trying to get a few "Radio 92.3" ears to come over, while staying true to the AAA format.
WKFM however, has a bigger footprint, and thus if on some alternate universe WNWV did flip to country, there would be some stepping on some toes.
But it ain't gonna happen anyway (because as you said, V is in the AAA game for the long haul), so it's a moot point.
I'm presuming that the Columbus "Jack" is using Dial-Global's "JackFM" service? Either way, still odd. Radio One just doesn't DO this...
the marv said:
The chances of that happening are slim and none (and Slim just left town).
ZAK is an Urban AC/R&B institution, and the crown jewel of Radio One's Cleveland cluster. No way do they screw with it.
The Lake is a "flavor of the month" format, and 106.5 will flip before 93.1 ever does (barring an ownership change).
WZAK will never flip, ever, and neither will WENZ. Both are very successful stations in Cleveland, and serve the urban audience and beyond very well. ZAK is a heritage station. One of the few to do very well even after all the ownership changes. ENZ is also a success after going format changes before Hip-Hop came along in 1999.
I think The Lake will last awhile. The station seems to be what many Clevelanders are into on radio, and I think has given WDOK and WNCX a run for their money. It's approach seems to be influencing other stations and markets in the country. The station in Tenn. that is now "The Lake" and Radio-One flipping one of its stations. That is a surprise.
I think The Lake will last awhile. The station seems to be what many Clevelanders are into on radio, and I think has given WDOK and WNCX a run for their money. It's approach seems to be influencing other stations and markets in the country. The station in Tenn. that is now "The Lake" and Radio-One flipping one of its stations. That is a surprise.
I should add that this is the first time WHLK is doing really well in the ratings since the days of WLTF. It was a success as WMVX, but it floundered before going back up and going through a roller coaster. It sounds a lot better than "Mix" too. I think it will get even bigger once they expand the playlist a bit, bit I do like that they focus on the music, artists and songs that is likely to attract an audience. Focusing on rock and not going overboard on rhythmic, though I would love to hear an equal balance of both.
vjm said:
Not to mention the obvious fact that WZAK is one of the better signals in the market. They'd be nuts to blow it up.
And looking at the "Jack" move with WXMG/98.9, that sent their "Magic" R&B format over to WJYD/106.3 London... AND silenced a gospel format at the same time. WXMG has at least a normal city grade signal, but WJYD is one of the many rimshots in that market which misses a portion of the market proper. To me, it looks like Radio One wants to get out of Columbus completely.
One thing I personally feel that Radio One COULD do in Cleveland, is to flip WERE/1490 to a hybrid urban oldies/urban talk format (still maintaining carriage of Syndication One's Warren Ballentine and Al Sharpton). It feels kinda obvious that the brokered programming no longer can sustain WERE as it had in the past, while it was on 1300, and especially prior to this 2008-beyond recession. Plus it would be another linchpin alongside gospel WJMO, hip-hop WENZ and urban AC WZAK. Just my $.02...
@vjm.... I don't believe LAKE to be a "flavor of the month" format. Adult/classic hits on the younger end.... I can see it around for a few years. WMJI on the upper end, LAKE on the lower part of the 30-45 swing. I think it'll have legs for awhile.
@clevfan.... the TN LAKE is a CC station.
@nathan... I do believe it's DG's "Jack" as they are licensed to syndicate the format. "Jack" imaging done by my friends at Benztown Branding....who rep me as well
WAKS's Java Joel the MD for LAKE. Does a great job.
@clevfan.... the TN LAKE is a CC station.
@nathan... I do believe it's DG's "Jack" as they are licensed to syndicate the format. "Jack" imaging done by my friends at Benztown Branding....who rep me as well
WAKS's Java Joel the MD for LAKE. Does a great job.
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