KGO and KCBS (my #1 and #2 AM presets, not necessarily in that order) seemed to have started a war of words in regard to their traffic reports. For at least a decade, these two AM giants seemed to have a gentleman's agreement that they would both do their traffic on the 8's. Recently I noticed that KGO moved its traffic reports to the 5's, calling it "first traffic." Not to be outdone, KCBS left their traffic on the 8's, but now starts each segment with "first for traffic" and leads out with "the traffic leader, KCBS." Rivalries like this largely disappeared in the 90's as consolidation elimininated many head-to-head format rivalries, so it's refreshing for me to hear to KGO and KCBS duking it out. Rather than declaring one or the other station the winner, I think the real winner here is the listener; who can now get a quality traffic report with no more than a 7 minute wait. Hurray for competition!