While listening to an out-of-town online stream Staurday afternoon, I stumbled into a "Barrel of Monkeys" request hour. Instead of the chain of plastic animals connected by arms, it was a chain of music connected by titles. The last letter of the title of the song being played became the first letter of the title of the next song. Listeners called in to suggest the next song, which the jock played, usually with the listener call as an intro.
This is music radio at its best, but we'll never get a local station to do it. It requires a live jock (endangered species), a desire to actively engage listeners (now a quaint idea) and an unplanned playlist (call 911, the PD is having a heart attack).
The changes that make this kind of radio a bygone era in this market were in place long before these economic pressures. Radio has conceded every advantage it had over competitive media. Let me know when someone schedules its funeral.
This is music radio at its best, but we'll never get a local station to do it. It requires a live jock (endangered species), a desire to actively engage listeners (now a quaint idea) and an unplanned playlist (call 911, the PD is having a heart attack).
The changes that make this kind of radio a bygone era in this market were in place long before these economic pressures. Radio has conceded every advantage it had over competitive media. Let me know when someone schedules its funeral.
