Interesting discussion. Maintaining a directional station (let alone fix one) is more expensive these days. Back in the day, repairing or upgrading a multi-tower antenna farm was justified by heavy billing. Times have changed. Back in '73, the AM in our cluster underwent a "total makeover"...towers, phasor, ground system and "walk-in" tuning houses. (Nicer than where I was living at the time !) Good thing they did it THEN. Two years ago, we replaced the Main Transmitter and upgraded the audio processing but I highly doubt we would have gone any further than that if we were dealing with a 50-year old antenna farm in these times. Being a tower geek, I've seen the site on Log Road and countless others. (I also took a "road trip" late last year to the hills outside Scranton PA to see what all the fuss was about on an AM that went dark for a short time..) Same story.... In that case, 5 sticks "in-line" (widely-spaced no less) spread over what had to be well-over 60 acres of land. You think back of what the station was "back in the day" and what it could be again if you won "Powerball".
Now we fantasize:
First stop: The "AM-Directional Superstore". Get all of the neat stuff, put it up and turn it on ! Now, call up all of the legendary personalities we grew up with, pay them what they are truly worth, and off we go ! (Save the overnight shift for yourself..after all you certainly want to be part of the fun !) Now, its on to finding the "street fighters"...the now-retired Salespeople that also helped make it happen then. If they're still passionate (and still alive), they'll certainly want to be part of this ! You'll be on the "Cover of Radio Ink !" (Dr. Hook will sing a song--on vinal--so you can "cue" it up and "spin" it on YOUR show !)
Then you take one last look at the towers, perhaps pick up a souvenir off the ground, get in the car and head home. If you could only go back. I'm sure hundreds of folks on these threads have had similar thoughts. It's fun to remember but hard to leave behind.
When managing a cluster in CT in the '90's, I faced an all-to-familiar scenario: The company purchased an FM. But wait...there's more ! (As Ron Popeil would say..) It included an AM with 8 sticks spread over 26 acres...complete with a rotted ground system and a "lone" transmitter. "Great !" I said... "We can bring this thing back !" (After all, it was a station I listened to growing up as a kid..and like me, a lot of those people must still be around now...there just older !) So off we went. No "Powerball" budget, but we did what we could. A satellite "nostalgia" format filled a void in the market. No big staff....but a former "big market" personality passing through helped get us off to a good start in the morning. Being in his 60's and having a passion for the music helped. We beefed up our news committment with the help of our "sister" station. Within a year, we went from a "no show" to a 3.4 share...beating our "heritage" AM up the road. "This was the way it was meant to be" I often thought. Plus we were even making a "little" money...thanks in large part to the "veteran" salespeople of our "sister" station. I thought of it as a valuable part of the mix...not thinking what lie ahead. A fire in the tuning cabinet at the base of Tower #4 changed everything. Repairing the damage would be expensive. Repairing it right would cost far more than the station was worth as a business. Turning it off would result in public outcry. "Houston, we have a problem". We considered repairing the tuning gear and limping along but opted to pursue replacing the antenna system--downsizing from eight towers to three--and returning as a daytimer. Not so easy. Any "grandfather" status goes out the window when you want to rip out an old ground system and replace it--even if the new system is one-third the size. Environmental issues can be fought and won--some of the time--but expensive. Needless to say, I was stressing out. Fortunately for me, I work for one of the "nicer" folks in the business. They were in the process of completing the purchase of another FM in the market. We had other plans for it. Yet, given what we were facing with the AM, their solution was to move the station there.
It hurt to turn off the AM given its "heritage", but given the state of the facility--and obviously having an available FM--it was just more practical to move it there. Still, turning off the transmitter was tough...like having to put down your dog. You think of the years of joy it brought.
Yet, here it is years later, and as I drive by the old transmitter site, I still think of what what the station was "back in the day". What if I won "Powerball" ?
As cool as it would be to bring back the "dream" station and all of the "boss jocks", I'd just go out and buy a dog !