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A jackfm in pittsburgh?

R

RadioFan730

Do we need one?

And they would have a morning show and djs on?

And play music from the 40s through today?

Thoughts?<P ID="signature">______________
Bobfm rocks down the house give me an amen.

937krock and star1007 is flushed down period.</P>
 
> Do we need one?
>
> And they would have a morning show and djs on?
>
> And play music from the 40s through today?
>
> Thoughts?
>

Jack is CBS (which owns Star and K-Rock). K-Rock will not go Jack b/c it would hurt Star. CBS would be competing with themselves. Jack would replace Star if anything.

Jack has no djs at all and is completely automated. They are all the same across the US playing the 70s through today. Sorry, no 40s-60s music on Jack.

Jack could give Bob a run for his money though...<P ID="edit"><FONT class="small">Edited by dave35 on 03/03/06 03:33 PM.</FONT></P>
 
> Do we need one?
>
> And they would have a morning show and djs on?
>
> And play music from the 40s through today?
>
> Thoughts?

1. No.

2. Probably not, but some Jacks are going with jocks now.

3. Never.

4. How about instead of these branded name formats that plead variety when they're in fact the most highly and tightly researched formats ever invented, we actually put a listenable product on the air within the formats we already have?

I know, I've just rocked the boat here. Sorry to be a downer to all you CBS/CC programmers viewing at home, and to you variety station geeks. This answer isn't playing everything, the answer is playing the right thing, to the right audience, at the right time.

I shall pause while you professional and amateur programmers recover from shock.
 
> > Do we need one?
> >
> > And they would have a morning show and djs on?
> >
> > And play music from the 40s through today?
> >
> > Thoughts?
> >
>
> Jack is CBS (which owns Star and K-Rock). K-Rock will not
> go Jack b/c it would hurt Star. CBS would be competing with
> themselves. Jack would replace Star if anything.
>
> Jack has no djs at all and is completely automated. They
> are all the same across the US. Jack could give Bob a run
> for his money though...
>


I knew that. Oh i see. lol. i agree with u about it replacing star.

I know that but in pittsburgh we could have djs. Oh i see. Yep could.<P ID="signature">______________
Bobfm rocks down the house give me an amen.

937krock and star1007 is flushed down period.</P>
 
> > Do we need one?
> >
> > And they would have a morning show and djs on?
> >
> > And play music from the 40s through today?
> >
> > Thoughts?
> >
>
> Jack is CBS (which owns Star and K-Rock). K-Rock will not
> go Jack b/c it would hurt Star. CBS would be competing with
> themselves. Jack would replace Star if anything.

Jack isn't CBS. "Jack-FM" is owned by Bob Perry (of Buzznet Media, also known as Cadillac Jack Garrett) as his intellectual property. Perry invented the format, has trademarked and copyrighted it, produces the format bible as exclusive proprietary information, and owns the name. CBS happens to have a licensing agreement with Jack-FM, but it is not exclusive. Anyone who wants to do a "Jack-FM" format must seek a license from Perry/Buzznet (through their licensing agent, Wall Media)--it's not a CBS product or CBS's property.

> Jack has no djs at all and is completely automated. They
> are all the same across the US playing the 70s through
> today. Sorry, no 40s-60s music on Jack.

Not automated. There is a Jack-FM satellite service through ABC. Each city that has a Jack-FM may choose to be automated, but some have an airstaff.

> Jack could give Bob a run for his money though...

WOMP-FM, Wheeling is running the Jack-FM satellite feed. In southern Allegheny County, one can sample both Bob-FM and Jack-FM without much interference. It gets even better near Washington.
 
It's like hambugers

> Sorry...guess I should've researched that more. I thought
> it was only on CBS stations.

Anyone can sell a double deck hamburger with lots of stuff on it, but only McDonald's can sell a Big Mac.

The question is why anyone running a Pittsburgh radio station would pay the big bucks to sell the "Jack" brand when they can copy it for free as long as they call it "Fred" and change one or two songs on the playlist.
 
Re: It's like hambugers

> > Sorry...guess I should've researched that more. I thought
>
> > it was only on CBS stations.
>
> Anyone can sell a double deck hamburger with lots of stuff
> on it, but only McDonald's can sell a Big Mac.
>
> The question is why anyone running a Pittsburgh radio
> station would pay the big bucks to sell the "Jack" brand
> when they can copy it for free as long as they call it
> "Fred" and change one or two songs on the playlist.

That may not protect them from intellectual property suit--a namechange may not violate the copyright on "Jack-FM," but if the format proves remarkably similar, that may be enough to get them on trademark infringement.

Plus, the Jack-FM format isn't just a bunch of songs on random--there really is a bible to it, more involved than lots of formats out there. Randomness normally fails, which is why the Jack bible is all about research, knowing the audience, tight programming and formatics, and above all, getting it right, not just close.

PDs today aren't motivated enough to do that.
 
hambugers

Very true. The big marketing and positioning pitch is to come off as random and playing everything, but most are pretty well researched and the package is well thought out.

(and you're correct about PDs, not only being motivated enough but who care enough to pay very close attention to every details- indeed, a lost art).


>
> Plus, the Jack-FM format isn't just a bunch of songs on
> random--there really is a bible to it, more involved than
> lots of formats out there. Randomness normally fails, which
> is why the Jack bible is all about research, knowing the
> audience, tight programming and formatics, and above all,
> getting it right, not just close.
>
> PDs today aren't motivated enough to do that.
>
 
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