Above all other products... makes you wonder just how much cheaper we could be buying new cars for, if they didn't spend so much on advertising.
And many times, they're co-ops... the manufacturer pays a certain percentage, and the local dealer covers the rest. So when we buy new cars, not only is some of the dealer's cut going to ads, some of the factory's cut is going to those same ads. Not to mention the money the manufacturers spend on national ads... for network TV, magazines, etc.