A lot of Mexicans do not like 105.3

[BIGSTICK]

I am having some work done around my house, and the Mexican workers say that 105.3 is Mexican Country music. They really miss the 105.7 format, just another stupid move by CC....

 

[LibertyNT]

lol

 

[musicman3355]

I thought 105.3 was combined with the former VIVA/Spanish pop format.

 

[musicfan101]

Was there ever a reason given as to why 105.7 went off the air?

 

[Stormychuck]

Wow, I can't imagine CC wouldn't have kept the Mexican's in mind when making a format change,
that's just soooo typical of CC.....

 

[jabba17]

We were at Frontera Mexican Restaurant tonight and noticed the music. It was very interesting--sounded like 1980s MTV New Wave (you could almost smell the hairspray), but con palabras en espanol. Not the usual Regional Mexican stuff you get at a 30-combination joint.

Frontera is owned by Norsan Group, which owns a number of Latino-format stations in Charlotte, Columbia, Jax, and Knoxville. So, they should know their music, FWIW.

Here is their media company website: http://www.norsanmultimedia.com/ , or try www.norsangroup.com

Interesting, though, how their "Latina" format's logo cribs CC's "Viva" logo, and their "La Raza" format's logo is the same as Davis Broadcasting's logo. Latina is Latino pop, and La Raza is Regional Mex. They also have a Spanish news/talk station (Formula) and a Christian station (Alfa). They have 4 La Raza RegMex stations/simulclusters to 2 Latino Pop stations.

 

[Mr_Place]

I am having some work done around my house, and the Mexican workers say that 105.3 is Mexican Country music. They really miss the 105.7 format, just another stupid move by CC....

Nice focus group you got there.

 

[RTibbs]

A lot of whites that work at my local Subway do not like B98.

 

[El Gato Malo]

At Clear Channel-Atlanta there are no Mexican department heads. Of course, the market manager and director of sales are not minorities, but incredibly, not even the local sales manager or the PROGRAM DIRECTOR at El Patron are Mexican! Oh, by the way, the head of the Hispanic division at Clear Channel, a guy named Alfredo Alonso, is Cuban! No wonder their El Patron station cannot connect with the target audience. I am Mexican-American and cannot stand it.

 

[RTibbs]

At Clear Channel-Atlanta there are no Mexican department heads. Of course, the market manager and director of sales are not minorities, but incredibly, not even the local sales manager or the PROGRAM DIRECTOR at El Patron are Mexican! Oh, by the way, the head of the Hispanic division at Clear Channel, a guy named Alfredo Alonso, is Cuban! No wonder their El Patron station cannot connect with the target audience. I am Mexican-American and cannot stand it.

Perhaps they should give the job to ODM from the PRoject morning show.

 

[tropicanamedia]

We were at Frontera Mexican Restaurant tonight and noticed the music. It was very interesting--sounded like 1980s MTV New Wave (you could almost smell the hairspray), but con palabras en espanol. Not the usual Regional Mexican stuff you get at a 30-combination joint.

Frontera is owned by Norsan Group, which owns a number of Latino-format stations in Charlotte, Columbia, Jax, and Knoxville. So, they should know their music, FWIW.

Here is their media company website: http://www.norsanmultimedia.com/ , or try www.norsangroup.com

Interesting, though, how their "Latina" format's logo cribs CC's "Viva" logo, and their "La Raza" format's logo is the same as Davis Broadcasting's logo. Latina is Latino pop, and La Raza is Regional Mex. They also have a Spanish news/talk station (Formula) and a Christian station (Alfa). They have 4 La Raza RegMex stations/simulclusters to 2 Latino Pop stations.

I have a problem with this seudo-endorsement.... Their numbers (Norsan Stations) in all the formats that they're carrying don't really show that Hispanics (mexicans or not) like their music selection. Look at the Radio-info ratings page in all the markets that you mentioned and you will notice the same.

 

[jabba17]

We were at Frontera Mexican Restaurant tonight and noticed the music. It was very interesting--sounded like 1980s MTV New Wave (you could almost smell the hairspray), but con palabras en espanol. Not the usual Regional Mexican stuff you get at a 30-combination joint.

Frontera is owned by Norsan Group, which owns a number of Latino-format stations in Charlotte, Columbia, Jax, and Knoxville. So, they should know their music, FWIW.

Here is their media company website: http://www.norsanmultimedia.com/ , or try www.norsangroup.com

Interesting, though, how their "Latina" format's logo cribs CC's "Viva" logo, and their "La Raza" format's logo is the same as Davis Broadcasting's logo. Latina is Latino pop, and La Raza is Regional Mex. They also have a Spanish news/talk station (Formula) and a Christian station (Alfa). They have 4 La Raza RegMex stations/simulclusters to 2 Latino Pop stations.

I have a problem with this seudo-endorsement.... Their numbers (Norsan Stations) in all the formats that they're carrying don't really show that Hispanics (mexicans or not) like their music selection. Look at the Radio-info ratings page in all the markets that you mentioned and you will notice the same.

Not endorsing anything--just making an observation.

My point was is that they (Norsan) should be more informed about musical programming than your average restaurant owner talking to their sales rep at Muzak. How much more, of course, could vary considerably.

Many of Norsan's signals are AM, and music (any format) on AM has been taking a beating lately. Just ask the folks in the ATL at La Favorita, et al. Call Teresa Prieto. They are probably about the only folks with Latino AM stations whose phones are still in service.

 

[JohnAllan]

A lot of whites that work at my local Subway do not like B98.

And alot of rednecks in my area (Ball Ground) don't like Kix.

 

[davideduardo]

At Clear Channel-Atlanta there are no Mexican department heads. Of course, the market manager and director of sales are not minorities, but incredibly, not even the local sales manager or the PROGRAM DIRECTOR at El Patron are Mexican! Oh, by the way, the head of the Hispanic division at Clear Channel, a guy named Alfredo Alonso, is Cuban! No wonder their El Patron station cannot connect with the target audience. I am Mexican-American and cannot stand it.

22 countries divided by a single language.

 

[samt420]

At Clear Channel-Atlanta there are no Mexican department heads. Of course, the market manager and director of sales are not minorities, but incredibly, not even the local sales manager or the PROGRAM DIRECTOR at El Patron are Mexican! Oh, by the way, the head of the Hispanic division at Clear Channel, a guy named Alfredo Alonso, is Cuban! No wonder their El Patron station cannot connect with the target audience. I am Mexican-American and cannot stand it.

Perhaps they should give the job to ODM from the PRoject morning show.

FYI...ODM isn't even Mexican he's Venezuelan!

 

[El Gato Malo]

What you say is all well and good, but the topic is that a lot of Mexicans do not like El Patron, and my point is that the station cannot connect with the audience because it has nobody with any authority that is of that culture. There is nothing racist in what I said. For example, I could not program and position a Japanese station, with Japanese programming, targeting Japanese people, because I am not familiar with their culture. Yes, 22 nations might speak Spanish, but each one has its own culture and music tastes. You know that Caribbeans musical tastes are different than South Americans, and their are different than Mexicans, and so on. Just sayin'.

 

[Talk_Dude]

What you say is all well and good, but the topic is that a lot of Mexicans do not like El Patron, and my point is that the station cannot connect with the audience because it has nobody with any authority that is of that culture. There is nothing racist in what I said. For example, I could not program and position a Japanese station, with Japanese programming, targeting Japanese people, because I am not familiar with their culture. Yes, 22 nations might speak Spanish, but each one has its own culture and music tastes. You know that Caribbeans musical tastes are different than South Americans, and their are different than Mexicans, and so on. Just sayin'.

I understand what you are saying. However, "Hispanic" isn't a race, or even an ethnic group. Yes, the thread title refers to "Mexicans", but in the part of the Atlanta area where I live, Mexicans are only component of the larger Hispanic community. Based on the names on various businesses I see in Gwinnett County, there are enough Salvadoreans, Colombians, Cubans, and other people from other Spanish-speaking countries that any radio station that doesn't pursue the entire Spanish-speaking market is missing a large chunk of people. After all, the market for Spanish language programming won't last forever, as immigrants learn to speak English. It won't be long until only the grandparents will be limited to Spanish only.

Sooner or later, the children of "Hispanic" immigrants will want Spanish language programming about as much as those of us whose ancestors came from some other "old country" will want programming in German, Italian, or Greek.

 

[davideduardo]

What you say is all well and good, but the topic is that a lot of Mexicans do not like El Patron,

So, if I interpret your statement correctly, you think that if the station were better programmed, all Mexicans would like it.

Of course, that is absurd. In larger markets in Mexico, the format we call "regional Mexican" only commands about 20% of listening. There are oldies stations, pop/CHR stations (either with English language music, Spanish language music or a mix of both), AC stations, rock stations, talk stations, more talk stations, etc., etc. It is no more possible that one station could appeal to all persons from Mexico than thinking that all people in the South would listen to country.

and my point is that the station cannot connect with the audience because it has nobody with any authority that is of that culture.

It is not necessary to "be of the culture" to program a radio station. It is important to understand the culture and to get input from listeners via research.

I was once approached to program a new FM in Karachi and I said, "I don't know the language, the culture or the religion." The owners responded, "We already understand all that... what we don't understand is radio, and you do."

Example: for nearly a decade the #1 morning show in Los Angeles, which is 90% Mexican or Mexican heritage, was a Honduaran. Example: The most popular show on Spanish language TV in predominantly Mexican origin US markets for decades has been conducted by a Chilean.

There is nothing racist in what I said.

No, it's not "racist" for two reasons. First, "Mexican" is not a race, it is a nationality. Second, because your whole premise is just wrong, but it is wrong because it is a biased view, not a racist view.

For example, I could not program and position a Japanese station, with Japanese programming, targeting Japanese people, because I am not familiar with their culture. Yes, 22 nations might speak Spanish, but each one has its own culture and music tastes. You know that Caribbeans musical tastes are different than South Americans, and their are different than Mexicans, and so on. Just sayin'.

So a person who had spent most of their career in radio in Puerto Rico could not program successfully to Mexicans or Argentines or Ecuadorians or Cubans olr Dominicans?

 

[e-dawg]

What you say is all well and good, but the topic is that a lot of Mexicans do not like El Patron, and my point is that the station cannot connect with the audience because it has nobody with any authority that is of that culture. There is nothing racist in what I said. For example, I could not program and position a Japanese station, with Japanese programming, targeting Japanese people, because I am not familiar with their culture. Yes, 22 nations might speak Spanish, but each one has its own culture and music tastes. You know that Caribbeans musical tastes are different than South Americans, and their are different than Mexicans, and so on. Just sayin'.

I understand what you are saying. However, "Hispanic" isn't a race, or even an ethnic group. Yes, the thread title refers to "Mexicans", but in the part of the Atlanta area where I live, Mexicans are only component of the larger Hispanic community. Based on the names on various businesses I see in Gwinnett County, there are enough Salvadoreans, Colombians, Cubans, and other people from other Spanish-speaking countries that any radio station that doesn't pursue the entire Spanish-speaking market is missing a large chunk of people. After all, the market for Spanish language programming won't last forever, as immigrants learn to speak English. It won't be long until only the grandparents will be limited to Spanish only.

Sooner or later, the children of "Hispanic" immigrants will want Spanish language programming about as much as those of us whose ancestors came from some other "old country" will want programming in German, Italian, or Greek.

If you go to Italy, Greece, Germany or even in Mexico city. A lot of radio stations are programming in English. For example, listen to 92.1 Universal Stereo, or 93.7 Stereo Joya. Majority of their program broadcast in English music such as Lady Gaga, Black Eyes Peas, Madonna, Ace of Base, etc..... A lot of European radio station except for France plays mostly English music instead of their own native language. Even the European Eurovision Song Contest. Majority of their contestant sings in English instead of their native language except for France because of their stupid language protection laws when it comes to broadcasts.

 

[Talk_Dude]

If you go to Italy, Greece, Germany or even in Mexico city. A lot of radio stations are programming in English. For example, listen to 92.1 Universal Stereo, or 93.7 Stereo Joya. Majority of their program broadcast in English music such as Lady Gaga, Black Eyes Peas, Madonna, Ace of Base, etc..... A lot of European radio station except for France plays mostly English music instead of their own native language. Even the European Eurovision Song Contest. Majority of their contestant sings in English instead of their native language except for France because of their stupid language protection laws when it comes to broadcasts.

That is correct. Some of my favorite musical artists are European Symphonic Rock bands like Within Temptation (Holland), Nightwish (Finland), and others. In Europe, it seems that English is everyone's second language, and the one that most Europeans have in common. When I traveled in Europe on business, I noticed that if an Italian was meeting a German, the language they used to talk to each other was English. Recording in their national language limited their songs to only their local market, so modern pop and rock artists all use English.

Which is all the more reason for any station attempting to profit from the Spanish speaking market segments to hurry up and make what they can while they can.