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A lot of Mexicans do not like 105.3

Talk_Dude said:
Which is all the more reason for any station attempting to profit from the Spanish speaking market segments to hurry up and make what they can while they can.
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In Latin America, the stations playing English language music appeal to the upper income groups. In Mexico, for example, socioeconomic levels are labeled A, B, C+, C, D and E.

A and B or A, B and C+ are where all the listeners to English language material would be found. That is a group that does not emigrate, as generally people in those levels live better than they might in the US. The emigrants from Latin America are mostly those seeking opportunity, and they are C, D and E levels if we use the Mexican classifications (even the ratings are by levels). The majority won't use much English radio, if at all, throughout their lives.

Of course, there are exceptions, but they are small percentages.
 
I'm in advertising, and there are studies showing that Hispanic people in the U.S. tend to speak Spanish at home. If you look at Univision's TV ratings against networks like CBS, FOX, ABC and NBC, you'll see Univision either beats the other networks in 18-34 and 18-49, or is at least very competitive. So I'm not sure stations "have to hurry up and make what they can."
 
Talk_Dude said:
The ones who want to move up from the lower economic levels to the higher ones will learn English, and will take advantage of every opportunity to improve their English skills, including listening to English language radio.
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This tends to be the exception in any large migration... wheter it be Gaelic speaking Irish, Germans, Italians over history. A few are able to truly become bilingual, but most never do. In part, this is due to lack of time to study English buy the bulk of hard working immigrants. Second is the fact that the ability to acquire languages diminishes after early adolescence, so some will learn to speak a languge via memorization and mental translattion, but few will learn to think in another language.

And taste in music is mostly formed in the same period, early adolescence and may modify but not change later in life. A person who grew up on ranchera music does not suddenly acquire a taste for System of a Down.
 
RTibbs said:
A lot of whites that work at my local Subway do not like B98.
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I imagine the plastic cups they give out at that location have another radio station branding on them...
 
El Gato Malo said:
At Clear Channel-Atlanta there are no Mexican department heads. Of course, the market manager and director of sales are not minorities, but incredibly, not even the local sales manager or the PROGRAM DIRECTOR at El Patron are Mexican! Oh, by the way, the head of the Hispanic division at Clear Channel, a guy named Alfredo Alonso, is Cuban! No wonder their El Patron station cannot connect with the target audience. I am Mexican-American and cannot stand it.
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I am Irish American and aren't too crazy about it myself!
 
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