A "magical" scenario

[radiolover78]

CBS Radio decides to flip one of their stations to adult contemporary to compete against Lite FM.

"Magic (92.3, 101.1, or 102.7) New York's Soft Rock Station"

Weekdays

12:00AM-5:00AM "JT" (Jeff Tyson)
5:00AM-10:00AM Morning Magic with Gregg Daniels, Lynn Hoffmann (these two hosted the morning mix for a short time on 102.7), and Jen Ryan (news, weather, and traffic reporter from Philadelphia)
10:00AM-3:00PM Donna Rowland (former midday personality from Philadelphia)
3:00PM-7:00PM Bill Buchner
7:00PM-12:00AM JJ Kennedy

It'll never happen, but one can dream!

 

[NJMike]

Probably can't use the "Magic" moniker...already used by Magic 98.3 (WMGQ-New Brunswick) in suburban NJ.

Sunny 102.7 has a really nice sound to it, especially with the personality line-up you just described!

 

[TowerBuzz]

Plus Hoffman and Daniels were beyond awful, ( not that Rupaul was the savior ) but they had the chemistry of a car wreck, actually of a short bus filled with already crippled children wrecking. They wanted her and she said that he was the only one he would work with.

Bad, bad, bad..

 

[radiolover78]

I actually enjoyed listening to them.

 

[SoulCrusher]

CBS Radio decides to flip one of their stations to adult contemporary to compete against Lite FM.

"Magic (92.3, 101.1, or 102.7) New York's Soft Rock Station"

Weekdays

12:00AM-5:00AM "JT" (Jeff Tyson)
5:00AM-10:00AM Morning Magic with Gregg Daniels, Lynn Hoffmann (these two hosted the morning mix for a short time on 102.7), and Jen Ryan (news, weather, and traffic reporter from Philadelphia)
10:00AM-3:00PM Donna Rowland (former midday personality from Philadelphia)
3:00PM-7:00PM Bill Buchner
7:00PM-12:00AM JJ Kennedy

It'll never happen, but one can dream!

CBS tried something like this a short time ago. It was called Blink. As in, Blink and you missed it! For a ratings period or two, they were a full-on AC, dut it just didn't work. Maybe they should try an Active or Alternative format, but this time without the cookie-cutter sound that K-Rock had. NYC deserves better than that garbage.

 

[cawasinnj]

CBS tried something like this a short time ago. It was called Blink. As in, Blink and you missed it! For a ratings period or two, they were a full-on AC, dut it just didn't work.

You answered your own criticism there. The problem with WNEW in the period from when O&A got thrown off and when Frankie Blue came in was that the station had the radio equivalent of ADHD. If the darn thing would have just stopped in one place for more than a month they might have actually built an audience.

Plug it in, sit back and DON'T TOUCH IT for a year. THEN tell me it doesn't work. Don't look for a Z-100 'worst to first' in one rating's period result. Ain't gonna happen.

 

[TheLaffer]

CBS Radio decides to flip one of their stations to adult contemporary to compete against Lite FM.

"Magic (92.3, 101.1, or 102.7) New York's Soft Rock Station"

Weekdays

12:00AM-5:00AM "JT" (Jeff Tyson)
5:00AM-10:00AM Morning Magic with Gregg Daniels, Lynn Hoffmann (these two hosted the morning mix for a short time on 102.7), and Jen Ryan (news, weather, and traffic reporter from Philadelphia)
10:00AM-3:00PM Donna Rowland (former midday personality from Philadelphia)
3:00PM-7:00PM Bill Buchner
7:00PM-12:00AM JJ Kennedy

It'll never happen, but one can dream!

Jeff Tyson??? HaHaHaHa

 

[TowerBuzz]

I actually enjoyed listening to them.

oh, so you're the ONE

;D

 

[radiolover78]

I actually enjoyed listening to them.

oh, so you're the ONE

;D

Come on, there had to be at least two! It couldn't only be me!

 

[neo11]

CBS tried something like this a short time ago. It was called Blink. As in, Blink and you missed it! For a ratings period or two, they were a full-on AC, dut it just didn't work. Maybe they should try an Active or Alternative format, but this time without the cookie-cutter sound that K-Rock had. NYC deserves better than that garbage.

Blink was a mess, and had a bad name in the market from its original incarnation as a wheel of music of sorts with entertainment gossip thrown in. Remember the song tags? Plus the AC version of Blink literally lasted less than two months. It was, however, trending upwards, if I recall correctly. Then WNEW pulled the plug and threw on the X-mas music, did better than it ever did with talk, Blink, or Mix, and after the X-mas music, launched Mix, which it has tweaked repeatedly since then.

Of course, I think Lite is in a more vulnerable position now than they were then. The talent is certainly out there. Blink is not a good example to use because the AC incarnation lasted for less than one ratings book.