1. And what percent of 325 million are listening at any time, perhaps eleven times as many as the 30 million?
2. I work full-time in my car and my TTR2 wakes me up to Luna (Latin Jazz) every morning.
Most if not all new accounts include streaming plus use of the SiriusXM mobile app.
3. It was niche (not to be confused with Nietzsche) eighteen years ago, but the deletion of a dozen channels including:
Beyond Jazz, Fine Tuning, Special X, The Village, Music Lab, World Zone and NGOMA from Worldspace (now Yazmi), and others have made them very mainstream.
4. The information that I read listed 30 million paying accounts.
Radio's cume indicates a reach of just about 90% of everyone age 12 and over. And over half of the listening is done in the home and at work, not just the car.
Radio does not really concern itself with 330 million (we hit that about a month ago) but with the people between 18 and 55 because advertisers don't look for the rest.
Satellite, on the other hand, tries very hard to get the 55+ because they know that it is an undeserved group. It is low-hanging fruit for them. And they bank on special interests, such as Stern listeners (I've heard talk that as many as 20% of subscribers might cancel if Stern is gone). In my case, having the BBC audio service in the car makes it worth the money. They cater to special interests, not the mainstream.