No one will ever topple the mighty WSB in the news/talk format, maybe some inroads could be made with people who would prefer all news without the opinion.
What if a station group operated a national news radio channel that repeated every 20 minutes like 1010 WINS NYC, but only reported national news and allowed 3-4 minutes every 20-minute cycle for local news/weather/traffic cut-ins?
All of the stations airing the format would split the cost of the national operation, and the local stations' news departments would feed the national mothership with content.
Viable? No?
What if a station group operated a national news radio channel that repeated every 20 minutes like 1010 WINS NYC, but only reported national news and allowed 3-4 minutes every 20-minute cycle for local news/weather/traffic cut-ins?
All of the stations airing the format would split the cost of the national operation, and the local stations' news departments would feed the national mothership with content.
Viable? No?