A new country station in Philly?

[roark3175]

Greater Media has to do something with 97.5, right? John Cook was just brought on board, Greater Media already has a track record in format (WKLB in Boston), and WXTU is ripe for the picking ... just a thought ...

 

[Jay F]

The country share in Philly is fine for one station. But if you start splitting that slice of pie it would be ugly for both stations. Although 97.5 couldn't do any worse than they are right now.

 

[eyg2181]

U think if anything, MODERN rock or a WWYY or WQXA clone

 

[TheBigA]

U think if anything, MODERN rock or a WWYY or WQXA clone

What would they play? Who would listen? How long before they got bored?

 

[Kent]

Greater Media has to do something with 97.5, right? John Cook was just brought on board, Greater Media already has a track record in format (WKLB in Boston), and WXTU is ripe for the picking ... just a thought ...

I wouldn't read too much into John Cook being brought on board. While he's programmed a few country stations (and quite a few other formats), he's been most successful doing flame-throwing straight-ahead CHR's with personality and attitude.

 

[oasisrulz]

The station ready for the picking and ready to be taken down is OGL, they are the only game in town, so they can continue to play the same junk and continuous urban oldies they do, compounded with the horrible air talent they fester. 97.5 has a big problem their signal they have the worst in the market, so they have to pick a niche format, not one that is being done or close to any other station. The solution would be playing oldies that OGL does not touch. Which is a good amount of 50's, Surf, British, Standards, Female and Male singers, Instrumentals, tear jerkers, and teen idols. GM does not get it, with a format like that, even though the signal is bad, the listener would suffer through it to hear all this great music....I would bet the farm they would get a 4.0 or better with it.

 

[DToTheJ]

The solution would be playing oldies that OGL does not touch. Which is a good amount of 50's, Surf, British, Standards, Female and Male singers, Instrumentals, tear jerkers, and teen idols... I would bet the farm they would get a 4.0 or better with it.

Rimshotter VLT plays a lot of songs that aren't considered "tried and trues"... How are they doing?

 

[Jay F]

I doubt that OGL will ever get direct competition. I can't think of any market with two oldies stations.

 

[oasisrulz]

If you consider the South Jersey Shore market, you have WMID and WILW, but after taste-ing both of them today, being at the shore, WMID wins hands down, music wise....Agreed, 94.3 has the better presentation, attitude and personality, and has a killer stereo separation and sound, MID has the better music selection, which I prefer before any personality and tone. If the so-called WIBBAGE wants to be the music of WIBG, what was James Taylor's Mexico doing on the air, plus they play the constant repititious stale oldies with a smittering of soul oldies, which everyone thinks is what Philly is. What about the Kit Kats, the A's and the Sidekicks which were WIBG philly sound staples. I think WMID is the better oldies station, for "oh wow" and obscure gems....WMID is the real oldies leader...IMHO

 

[PTOCDJ]

DToThe J: Although WVLT plays a lot of songs that could be considered outside the usual fare, a good amount of them are unrecognizable. I would agree that WMID has a good mix of music that maintains an "ow wow" factor, but is still recognizable and stirs a memory.
Oasisrulz: We both know WOGL will never play those songs because the "consultant" won't let them. God forbid a listener tunes out.
BTW: WVLT generated less than half a point in the Wilmington, DE ratings, and was absent in Atlantic City, so don't look for them to topple WOGL any time soon.

 

[Up_N_Down_The_Dial]

...Agreed, 94.3 has... a killer stereo separation and sound...

You've got to be kidding me? I know that's not what this thread is about, but the sound of that station is horrible... Just terrible... OMG.. I can't even imagine how anyone could possible think it sounds great... I'm gonna check it out again this weekend... maybe they got a real processor and a real engineer to tune it... but if it's what I heard last.. then oasisrulz must be an employee of the station, cause it's the worst sounding commercial station I've ever heard in my entire life... ok... you can all go back to what this thread is really about... sorry for the interruption... but c'mon....

 

[oasisrulz]

LOL no don't work for them or any other station, nor have ever worked in radio, just a forward observer....what I meant was the stereo separation is great, channel to channel ratio, in this day and age the stereo is compressed on most stations ala WIFI... and that goes for Satellite, no real separation. If you remember the first time WCAU-FM went from mono to stereo with the oldies format, I believe in late 71, you could hear vocals in one channel, instruments in the other, just great stuff. Mostly on Beatles, Buckinghams, Turtles, Gary Lewis, Beach Boys, and especially Jan and Dean one could really hear the separation, Diamond Jim was pulling the music from the original LP records, which had either mono or stereo issues, so the stereo was really stereo...when CD's came out the real separation was compressed. I do think WILW has that true separation....also WVLT..

 

[DToTheJ]

DToThe J: Although WVLT plays a lot of songs that could be considered outside the usual fare, a good amount of them are unrecognizable. I would agree that WMID has a good mix of music that maintains an "ow wow" factor, but is still recognizable and stirs a memory.

I guess in the Philadelphia market, if it's recognizable, it works - just look how well WOGL is doing. But still, there's many listeners who complain about oldies stations playing the same 300 songs, so stations like WVLT should be a thirst quencher.