-
Get involved.
We want your input!
Apply for Membership and join the conversations about everything related to broadcasting.
After we receive your registration, a moderator will review it. After your registration is approved, you will be permitted to post.
If you use a disposable or false email address, your registration will be rejected.
After your membership is approved, please take a minute to tell us a little bit about yourself.
https://www.radiodiscussions.com/forums/introduce-yourself.1088/
Thanks in advance and have fun!
RadioDiscussions Administrators
A new direction for Alice?
- Thread starter slim66
- Start date
> Kind of surprised nobody’s commented of the possibility of a
> Triple A PD coming in (from Seattle).
>
You should actually read along farther down the board. It's being discussed in the thread entitled "New KLLC Alice PD."
DJ<P ID="signature">______________
<center>
</center></P>
> Triple A PD coming in (from Seattle).
>
You should actually read along farther down the board. It's being discussed in the thread entitled "New KLLC Alice PD."
DJ<P ID="signature">______________
<center>
</center></P>
L
legendkiller
Guest
Alice may become "KOME" Radio
I hear that Alice may become the new "KOME-Real Rock Radio"
For now, this is just a rumour!
> > Kind of surprised nobody’s commented of the possibility of
> a
> > Triple A PD coming in (from Seattle).
> >
>
> You should actually read along farther down the board. It's
> being discussed in the thread entitled "New KLLC Alice PD."
>
> DJ
>
<P ID="signature">______________
G. B.
Fear is for the Weak!</P>
I hear that Alice may become the new "KOME-Real Rock Radio"
For now, this is just a rumour!
> > Kind of surprised nobody’s commented of the possibility of
> a
> > Triple A PD coming in (from Seattle).
> >
>
> You should actually read along farther down the board. It's
> being discussed in the thread entitled "New KLLC Alice PD."
>
> DJ
>
<P ID="signature">______________
G. B.
Fear is for the Weak!</P>
Re: Alice may become "KOME" Radio
> I hear that Alice may become the new "KOME-Real Rock Radio"
> For now, this is just a rumour!
Uh... Doesn't the Bone already have that demo covered?
> I hear that Alice may become the new "KOME-Real Rock Radio"
> For now, this is just a rumour!
Uh... Doesn't the Bone already have that demo covered?
> > Kind of surprised nobody’s commented of the possibility of
> a
> > Triple A PD coming in (from Seattle).
> >
>
> You should actually read along farther down the board. It's
> being discussed in the thread entitled "New KLLC Alice PD."
>
> DJ
>
It is a fact.Chris Mays, PD of KMTT Seattle has agreed to take the job at ALICE.
She has already given notice to Entercom.
> a
> > Triple A PD coming in (from Seattle).
> >
>
> You should actually read along farther down the board. It's
> being discussed in the thread entitled "New KLLC Alice PD."
>
> DJ
>
It is a fact.Chris Mays, PD of KMTT Seattle has agreed to take the job at ALICE.
She has already given notice to Entercom.
Re: Alice may become "KOME" Radio
> I hear that Alice may become the new "KOME-Real Rock Radio"
> For now, this is just a rumour!
Gerry,
The person who told you this — was it one of the people at the prep service that you sell the advertising to ... or one of the radio stations that you buy the advertising from ... or was it the mysterious "Liza"?
DJ<P ID="signature">______________
<center>
</center></P>
> I hear that Alice may become the new "KOME-Real Rock Radio"
> For now, this is just a rumour!
Gerry,
The person who told you this — was it one of the people at the prep service that you sell the advertising to ... or one of the radio stations that you buy the advertising from ... or was it the mysterious "Liza"?
DJ<P ID="signature">______________
<center>
</center></P>
Re: Alice may become "KOME" Radio
Gerry must be one of those folks who wears the tin-foil hats so the aliens and the government won't steal his brainwaves. Since he couldn't explain what his job was and how it relates in any way to radio, now we're off on a new wild-goose chase.
> > I hear that Alice may become the new "KOME-Real Rock
> > Radio" For now, this is just a rumour!
>
> Gerry,
>
> The person who told you this — was it one of the people at
> the prep service that you sell the advertising to ... or one
> of the radio stations that you buy the advertising from ...
> or was it the mysterious "Liza"?
>
> DJ
Gerry must be one of those folks who wears the tin-foil hats so the aliens and the government won't steal his brainwaves. Since he couldn't explain what his job was and how it relates in any way to radio, now we're off on a new wild-goose chase.
> > I hear that Alice may become the new "KOME-Real Rock
> > Radio" For now, this is just a rumour!
>
> Gerry,
>
> The person who told you this — was it one of the people at
> the prep service that you sell the advertising to ... or one
> of the radio stations that you buy the advertising from ...
> or was it the mysterious "Liza"?
>
> DJ
> Kind of surprised nobody’s commented of the possibility of a
> Triple A PD coming in (from Seattle).
>
but isint triple A sort of like kfrc too?, if they swith to that then they whould sound identical to them<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com
</P>
> Triple A PD coming in (from Seattle).
>
but isint triple A sort of like kfrc too?, if they swith to that then they whould sound identical to them<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com
</P>
NateDogg wrote:
> but isint triple A sort of like kfrc too?, if they swith to
> that then they whould sound identical to them
AAA is nothing like KFRC. The thought behind AAA is that you want to challenge the listener with something different every once in a while -- acknowledge that they have a brain.
KFRC is Seventies Oldies. You usually won't hear the Carpenters on a Triple-A station.
DJ<P ID="signature">______________
<center>
</center></P>
> but isint triple A sort of like kfrc too?, if they swith to
> that then they whould sound identical to them
AAA is nothing like KFRC. The thought behind AAA is that you want to challenge the listener with something different every once in a while -- acknowledge that they have a brain.
KFRC is Seventies Oldies. You usually won't hear the Carpenters on a Triple-A station.
DJ<P ID="signature">______________
<center>
</center></P>
> NateDogg wrote:
>
> > but isint triple A sort of like kfrc too?, if they swith
> to
> > that then they whould sound identical to them
>
> AAA is nothing like KFRC. The thought behind AAA is that you
> want to challenge the listener with something different
> every once in a while -- acknowledge that they have a brain.
>
>
> KFRC is Seventies Oldies. You usually won't here the
> Carpenters on a Triple-A station.
>
> DJ
>
no but really, listen to kfog, then max fm and then kfrc, they all play some form of the same music and by the way i never heard the carpenters before on kfrc<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com
</P>
>
> > but isint triple A sort of like kfrc too?, if they swith
> to
> > that then they whould sound identical to them
>
> AAA is nothing like KFRC. The thought behind AAA is that you
> want to challenge the listener with something different
> every once in a while -- acknowledge that they have a brain.
>
>
> KFRC is Seventies Oldies. You usually won't here the
> Carpenters on a Triple-A station.
>
> DJ
>
no but really, listen to kfog, then max fm and then kfrc, they all play some form of the same music and by the way i never heard the carpenters before on kfrc<P ID="signature">______________
http://natedoggairchecks.6x.to/
xxnate_doggxx (at) myway (dot) com
</P>
> no but really, listen to kfog, then max fm and then kfrc,
> they all play some form of the same music and by the way i
> never heard the carpenters before on kfrc
That's actually a huge stretch. It's all about the frequency of the music you mention, how it is mixed with other songs, and most importantly the BRAND identity of the stations.
KFOG is the closest we have to AAA in the Bay Area -- branded like music for folks who also listen to NPR. "World Class Rock-n-Roll" ... "97 DOT 7" ... "Fogheads" ... "Accoustic Sunrise"... all the way down the sound processing, jocks not talking over music.. laid back attitude... you name it. There is enough new music and albums cuts to keep it fresh for the sophisticated but also plenty of classic rock, some classic alternative, and classic 90s modern AC music to keep the Dave Matthews folks happy and continue to let Alice know that it can't just take those younger listeners away. Any overlap with KFRC is pretty limited in music -- maybe an occasional Eagles/Doobie Brothers/Steve Miller-type classic rock track but not much.
Max is not long for this world, but with the exception of the occasional random Tone Loc-type or pure pop gold track, it's essentially a classic hits/Alice/Star 101.3 hybrid muscially that doesn't know what the hell it is in terms of brand. There is more KFRC overlap here, of course, but I barely count it because it will go away in the next year sometime.
So that leaves the question of where Viacom stands with Alice and KFRC... Here are my two cents. They are screwed on both counts.
As far as KFRC, I know we've been down the road on this board before, but KFRC's brand -- the liners, positioning, the music just seems too plain vanilla and mistargeted for this era in the Bay Area. I think the ratings over the next 6 months will prove this. That said, though, they have a chance in the next month to make an impression while KOIT goes Christmas a lot of cume heads their way. Again, I say this ends up confirming that KFRC is screwed. Whoever is truly calling the shots there doesn't know this market, especially that station's heritage and how to evolve it creatively.
And as far as Alice, I know nothing about Chris Mays -- by all accounts, she sounds like a very good programmer. But she has her work cut out for her. Alice's brand is highly damaged. They have a very strong AAA in the market (KFOG) that has remained competitive 25-54 and has not lost its focus and appeal. They have a lame but somewhat effective competitior in Star 101.3 that just imitates its playlist and adds half its music one it's familiar and fills in other mainstream Hot AC hits that Alice won't really play and it's now their P1 listeners' second, third, or fourth choice. And there are two strong rhythmic Top 40s in the market (we can argue about their emphases but KMEL and Wild are still successful stations). And finally a very strong AC station in KOIT. Not to mention a sister station (Live 105) that needs to be protected on the pure alternative side and a harder edge rock station in the Bone. So what the hell can Alice do? The brand is dead, the air talent is burned (although the new night jock from Channel 104.9 isn't bad), the morning show is nowhere near what it was, and there is not a clear hole in the market. Why bring in Chris Mays to mainstream Top 40, which John Peake could have done and which doesn't serve a big enough audience here? Maybe Channel 104.9-type female-leaning alternative? I like that idea but then they really have to be careful not to hurt Live 105 (the biggest problem) and to also not try to compete with KFOG on the light side. Sounds like a pretty small slice of pie to me... It will be very impressive if Mays can turn that station around, rebuild the brand, and still not hurt Live 105.
> they all play some form of the same music and by the way i
> never heard the carpenters before on kfrc
That's actually a huge stretch. It's all about the frequency of the music you mention, how it is mixed with other songs, and most importantly the BRAND identity of the stations.
KFOG is the closest we have to AAA in the Bay Area -- branded like music for folks who also listen to NPR. "World Class Rock-n-Roll" ... "97 DOT 7" ... "Fogheads" ... "Accoustic Sunrise"... all the way down the sound processing, jocks not talking over music.. laid back attitude... you name it. There is enough new music and albums cuts to keep it fresh for the sophisticated but also plenty of classic rock, some classic alternative, and classic 90s modern AC music to keep the Dave Matthews folks happy and continue to let Alice know that it can't just take those younger listeners away. Any overlap with KFRC is pretty limited in music -- maybe an occasional Eagles/Doobie Brothers/Steve Miller-type classic rock track but not much.
Max is not long for this world, but with the exception of the occasional random Tone Loc-type or pure pop gold track, it's essentially a classic hits/Alice/Star 101.3 hybrid muscially that doesn't know what the hell it is in terms of brand. There is more KFRC overlap here, of course, but I barely count it because it will go away in the next year sometime.
So that leaves the question of where Viacom stands with Alice and KFRC... Here are my two cents. They are screwed on both counts.
As far as KFRC, I know we've been down the road on this board before, but KFRC's brand -- the liners, positioning, the music just seems too plain vanilla and mistargeted for this era in the Bay Area. I think the ratings over the next 6 months will prove this. That said, though, they have a chance in the next month to make an impression while KOIT goes Christmas a lot of cume heads their way. Again, I say this ends up confirming that KFRC is screwed. Whoever is truly calling the shots there doesn't know this market, especially that station's heritage and how to evolve it creatively.
And as far as Alice, I know nothing about Chris Mays -- by all accounts, she sounds like a very good programmer. But she has her work cut out for her. Alice's brand is highly damaged. They have a very strong AAA in the market (KFOG) that has remained competitive 25-54 and has not lost its focus and appeal. They have a lame but somewhat effective competitior in Star 101.3 that just imitates its playlist and adds half its music one it's familiar and fills in other mainstream Hot AC hits that Alice won't really play and it's now their P1 listeners' second, third, or fourth choice. And there are two strong rhythmic Top 40s in the market (we can argue about their emphases but KMEL and Wild are still successful stations). And finally a very strong AC station in KOIT. Not to mention a sister station (Live 105) that needs to be protected on the pure alternative side and a harder edge rock station in the Bone. So what the hell can Alice do? The brand is dead, the air talent is burned (although the new night jock from Channel 104.9 isn't bad), the morning show is nowhere near what it was, and there is not a clear hole in the market. Why bring in Chris Mays to mainstream Top 40, which John Peake could have done and which doesn't serve a big enough audience here? Maybe Channel 104.9-type female-leaning alternative? I like that idea but then they really have to be careful not to hurt Live 105 (the biggest problem) and to also not try to compete with KFOG on the light side. Sounds like a pretty small slice of pie to me... It will be very impressive if Mays can turn that station around, rebuild the brand, and still not hurt Live 105.
> NateDogg wrote:
>
> > but isint triple A sort of like kfrc too?, if they swith
> to
> > that then they whould sound identical to them
>
> AAA is nothing like KFRC. The thought behind AAA is that you
> want to challenge the listener with something different
> every once in a while -- acknowledge that they have a brain.
>
>
> KFRC is Seventies Oldies. You usually won't here the
> Carpenters on a Triple-A station.
>
> DJ
>
Did you mean you usually won't HEAR...
Poor Dead Karen, and her dead-looking brother couldn't get a spin around the block from a used-car salesman!
>
> > but isint triple A sort of like kfrc too?, if they swith
> to
> > that then they whould sound identical to them
>
> AAA is nothing like KFRC. The thought behind AAA is that you
> want to challenge the listener with something different
> every once in a while -- acknowledge that they have a brain.
>
>
> KFRC is Seventies Oldies. You usually won't here the
> Carpenters on a Triple-A station.
>
> DJ
>
Did you mean you usually won't HEAR...
Poor Dead Karen, and her dead-looking brother couldn't get a spin around the block from a used-car salesman!
SFStatic wrote:
> Did you mean you usually won't HEAR...
Just because I make fun of other people's spelling and grammar does not mean that you have to point out the one time I have EVER made a speling or grammatickle error! :^)
dJ
"Proudly Taught In The California Public Skool System"<P ID="signature">______________
<center>
</center></P>
> Did you mean you usually won't HEAR...
Just because I make fun of other people's spelling and grammar does not mean that you have to point out the one time I have EVER made a speling or grammatickle error! :^)
dJ
"Proudly Taught In The California Public Skool System"<P ID="signature">______________
<center>
</center></P>
- Status