Does anyone think a station like 105.7 the point in St.Louis is needed and would do good in the Boston market
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A new format
- Thread starter CassChopper96
- Start date
Hasn't this subject already been addressed?
Seems like during one of the endless WBOS threads someone brought up this station.
As in, "If WBOS was more like The Point, it would do better."
I wasn’t thinking WBOS. I was thinking if it would be a good idea for WODS to flip to alternative like 92.3 in NYC. Kiss 108 is damn strong I don’t think it makes sense for WODS to compete with them given their ratings
But the goal isn't ratings. The goal is to make money. Alternative is a weaker biller compared to CHR.
Hence why there are 2 country stations, 2 classic rock stations etc. Bill better.
Ratings may not necessarily be indicative of how many people are actually listening, as college students probably aren't counted as they're not full time residents of an area (often)--once read a story about WCAS 740 as a
folk station and it said "college students are not counted in ratings; if they were, Time magazine may well be beating a path to WCAS' door". But even if "they're not counted, but they're out there" might give hope to an
alternative format, maybe it's felt that even around here, the billing isn't there for an alternative signal. Even in Boston...
"We just lost the Boston gig, but not to worry. I hear it's not a big college town."--Spinal Tap
Hey if they felt it could work then maybe they'll try it. It's been said Entercom does like the alt format. But radio being a business...
(WFNX did stay afloat for years but in the end the late Stephen Mindich shuttered his stations, here and in NH/ME/RI and then his papers as business was drying up. (The "Portland Phoenix" is a thin arts paper up there
but only retains the name of the Mindich publication). Mindich ca$hed in FNX by going to the biggest bidder, those nice corporate folks at iHeartMedia
Ratings may not necessarily be indicative of how many people are actually listening, as college students probably aren't counted as they're not full time residents of an area (often)--once read a story about WCAS 740 as a
folk station and it said "college students are not counted in ratings; if they were, Time magazine may well be beating a path to WCAS' door". But even if "they're not counted, but they're out there" might give hope to an
alternative format, maybe it's felt that even around here, the billing isn't there for an alternative signal. Even in Boston...
"We just lost the Boston gig, but not to worry. I hear it's not a big college town."--Spinal Tap
Hey if they felt it could work then maybe they'll try it. It's been said Entercom does like the alt format. But radio being a business...
(WFNX did stay afloat for years but in the end the late Stephen Mindich shuttered his stations, here and in NH/ME/RI and then his papers as business was drying up. (The "Portland Phoenix" is a thin arts paper up there
but only retains the name of the Mindich publication). Mindich ca$hed in FNX by going to the biggest bidder, those nice corporate folks at iHeartMedia
What is it with CassChopper's obsession with rock stations across the country? go look at his posts...
It depends...in some places it has ceased to exist. In other places, it's doing OK.
But with Entercom owning both mix 104.1 and magic 106.7 I don’t see the point of them keeping WODS running
I don't see what one has to do with the other.
In that case isn't it smarter to dump Mix since it's so similar to Magic?
Similar, but one plays older music than the other.
Well, except that Mix is Personality driven and Magic is more like background music in the waiting room area at the office instead. Epic fail to blow up either of these stations!
Especially if you're going to install a new format that's weaker with 25-54 women.
KPNT 105.7 The Point and WNYL 92.3 are two incredibly different stations despite them both being "alternative" formatted, and I would suggest researching more before you make blanket statements about alternative stations, because one station frequently isn't like the other, and every single one has different goals and demographics in mind.
105.7 The Point is primarily male-aimed, and generally its current and recurrent selection leans more towards the "rock" side of alternative, up to and including spinning a few "active" currents and recurrents. They've softened considerably in the past year (The Point of even a year ago would not be playing Rex Orange County like they are now) but they still hit fairly hard for an alternative-formatted station in 2019.
92.3 is primarily female-aimed and its current and recurrent selection are softer and poppier than anything you will hear on The Point, including playing Post Malone, Clairo, and Childish Gambino. The only songs both stations share are the 90's/00's golds and whatever artists from that era that remain relevant (and haven't been booted to Active) like Green Day, Cold War Kids, and Weezer. And even then, their playlists can wildly differ (The Point plays Breaking Benjamin, Three Days Grace, and Staind, 92.3 plays Good Charlotte, Snow Patrol, and Interpol).
WBOS is probably billing well enough to not flip at the moment, and even if playlist modifications were implemented I highly doubt it would constitute a full blowing up. I see WAAF blowing up first before WBOS.
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