Bruce, using LW wouldn't be IBOC, it would be OOBDC which is where HD Radio
belongs in the first place.
OOBDC (out of band dedicated channel; i just made that up

)
I don't care if HD Radio runs in LW, 76-88 MHz, 225-235 MHz, a deprecated UHF channel, or wherever, I just want it the heck out of the MW/AM band. When I can actually get an AM HD station reliably, the sound quality is mediocre, and for the other 95% of stations on the AM dial the collateral interference is a major detriment.
I don't mind it so much on FM, although I prefer to keep power levels where they are (or better yet, move those signals out-of-band too). I do enjoy the significant audio improvement on several of my existing FM stations.
As for the topic of this thread, I just can't stomach paying for radio. Been there, done that for several years. I would be all for a free satellite service, in the capacity first mentioned on this thread.