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A new threat to radio - Books On Tape

jal41

jal41

http://www.ajc.com/news/content/booksontape1021.html?cxntlid=inform

Apparently, this publishing company is advertising on the radio. Atlanta is one of their top markets of sales of books on tape.

I wonder if sales of books on tape continue to increase, if radio stations will begin to ban advertisements for books on tape like they do with satellite radio (with the exception of Clear Channel, because they used to own a part of XM) because it is a threat to broadcast radio?
 
A threat?
Sounds like a new format someone should explore!!

WBKZ - All Books All Day!

Short Stories for drive time, longer form for middays....any other programming ideas???
 
From my experience books on tape (or CD, if you rather) aren't good for commuting. I get into the story and don't want to go to work! But for long trips through rural areas -- where the only radio you seem to get is country and bible-thumping ministries -- they are a godsend.
 
My wife loves 'books on tape' although now the correct term is audio books. She belonged for quite a while to audible.com where you'd pay a monthly fee to download onto an .mp3 player. She also listens to them quite a bit on the road either during her commute or when on road trips. XM (which we also have) has channels such as Sonic Theater (not exactly audio books, but in the same vein).

As an interesting side note, I make most of my living now doing freelance voice work and have investigated reading audio books. It is traditionally a VERY low paying job, paying on average around .03/word. A 100,000 word book which would take you about 4-6 weeks to read, would pay you around $3000. There are only a couple of readers, who are the most acclaimed in the business, who make 6 figures doing it. Here's a fascinating article on one of THE top dogs, Scott Brick:

http://www.careerjournal.com/myc/success/20041123-hughes.html
 
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