Re: 104.7 and the changes
> > As good as Glenn Beck is for filling the empty slot
> between
> > Quinn and Rush economically, I think if WPGB put Pintek in
>
> > that slot, Pintek would do better against whover KDKA puts
>
> > in that slot that Beck would be. The problem is that if CC
>
> > waits to see how things develop, Pintek's "loyal"
> listeners
> > will quickly forget about him. But if CC moves quickly,
> and
> > announces with great fanfare and hoopla that they're going
>
> > to capitalize on KDKA's mistake and put Pintek back on the
>
> > air in (almost) his old time slot, that'll put one more
> nail
> > in KDKA's coffin.
> >
>
> The feeling at WPGB has always been that not enough people
> cared about what KD's hosts were talking about, that KD's
> hosts were on "Topic A" far too infrequently. Beck is a
> hipper, more upbeat sound than Pintek, WPGB has no need for
> Mike.
I don't disagree with that one bit. You are correct about the hosts on KDKA picking the wrong topics to talk about on the air. However, I see hosts picking the wrong topics as akin to disc jockeys playing the wrong records. Even if it was Pintek picking the topics on KDKA, if WPGB would assign him a good producer/call screener, and make it clear when he's hired what sort of topics he needs to select, then WPGB could have a hipper, more upbeat Pintek that's also featuring local talk on local topics. And that is the one thing that WPGB sorely lacks. Aside from sports talk, there is no Pittsburgh talk on the station at all. Surely they could figure out how to make a profit from two hours of Pittsburgh talk topics in the morning.
Even if putting Pintek on the air isn't the greatest idea for CC's bottom line, it would be better for Pittsburgh radio.
Which means that I think that the chances of Pintek being on WPGB are slim and none, but that doesn't mean I don't wish it would so that I could tune it in.
>
>
> > > I could possibly see WPTT picking one of them up- but
> > that's
> > > a lot less money for the hosts to take. If you need it
> you
> >
> > > need it but I can't see WPTT GROWING with those guys on-
>
> > > it's already filled with cast-offs.
> >
> > You and I might see WPTT as being filled with ex-WTAE
> > cast-offs, but I doubt that many listeners remember far
> > enough back to when Cullen and Hoerth were on WTAE. And,
> > WPTT didn't so much take cast-off talent, they took the
> > victims of cast-off programming.
>
> I've said before Pintek would be a solid morning show for
> WPTT.
>
>
> > True, they haven't donemuch with what they had to work
> with. But I'd blame Renda
> > for that, not the individual hosts.
>
> I'd blame 1360's signal first.
It's a chicken and egg toss-up. Solve either problem and the other still remains.
> > Even the old conventional wisdom about the lack of night
> > time signal should be revealed as a myth. The thing is,
> > nowadays the majority of radio listeners tune in when
> > they're commuting to and from work, and when they are at
> > work. So what if a station has a weak or no signal after
> the
> > listeners get home and are watching television anyway?
> >
>
> Actually it's not the lack of a night signal per se; in the
> winter when sunrise is late and sunset is early you lose
> half of each drivetime shift with facilities like that. Thus
> you have a station that's really only viable 8AM-5PM. Even
> 1080 with 25kW in critical hours and 50kW 9A-3P couldn't
> compete. (I'm sure even if you're old enough to remember it,
> you may have forgotten that as Country-formatted WEEP,
> during the Urban Cowboy days in the 70's it was one of the
> highest-rated stations in the market, and WDSY was "Daisy"
> the little sister station.)
>
> Facilities like WURP really can only survive doing religion
> or other brokered programming as a result.
I can't dispute what you say about losing half of drive-time each way in the winter. You're correct about that. I do remember when WEEP was country. I worked in the Fulton Building in those days, on the 12th floor. One of my first radio gigs was on a daytime station.
But even if a daytime station can't compete head-to-head with the full-time stations all day long, they should be able to do a little better than they're doing now during those dayparts when they are head-to-head with other stations. Not a whopping big amount better, but a little better.