M
Mike Walker
Guest
I have a question about the logistics of a conditional access broadcast. Say there was a big bluegrass festival in your market (as there is in mine this month...Merlefest, one of the biggest), and your station had made arrangements to offer a kind of radio "pay per view"...for a fee, you could listen to EVERYTHING on the main stage. Alright, I'd pay for that...and so would many others. In fact, this would be a GREAT way to promote HD radio!
Here's my question...suppose a customer buys the Merlefest package, but because of atmospheric or other conditons (say they erected a big metal building between his receiving antenna and the station's tower) he's unable to receive the broadcast. Now there was nothing technically wrong at the station end, but still the customer didn't get what he paid for. Would he (the customer) be due a refund? And if so...my God, how would stations handle phone traffic for something like this? If a BIG event is offered (say NASCAR races become available ONLY as a "pay per listen" event...or Major League Baseball, or whatever), wouldn't a station/stations have to hire someone just to handle this?
Here's my question...suppose a customer buys the Merlefest package, but because of atmospheric or other conditons (say they erected a big metal building between his receiving antenna and the station's tower) he's unable to receive the broadcast. Now there was nothing technically wrong at the station end, but still the customer didn't get what he paid for. Would he (the customer) be due a refund? And if so...my God, how would stations handle phone traffic for something like this? If a BIG event is offered (say NASCAR races become available ONLY as a "pay per listen" event...or Major League Baseball, or whatever), wouldn't a station/stations have to hire someone just to handle this?