In the mid 1960s, why did KLIF and KBOX sound so bland on-the-air in comparison to WABC, WMCA and various other top forty stations of the same era? Was it because that Dallas is in the bible belt? Was it because of the conservative nature of the market? It is no wonder that Dan Ingram got out of Dallas, to find greener pastures, as quickly as possible after one year at KBOX.