> > That's the difference between those who started at public
> > and small market commercial radio and some of those young
> > souls of the last 10 years who went straight from a
> > commercial broadcasting school into big time internships
> > without having to pay dues in Yakima, Forks or somewhere
> in
> > the 88-92 MHz zone. Those who cut their teeth in public
> > radio and small towns, the hard way, were brought up with
> an
> > ethic to serve the people, to entertain, inform and
> > enlighten. Money wasn't much-if any, habitable conditions
> > and overall smells of these stations variable, but we were
> a
> > big happy dysfunctional team that got the job done the
> best
> > way we could.
> >
> > Today, you don't need much actual listener awareness or
> > interaction to make it in radio. Everything has been
> planned
> > out by somebody somewhere else and programmed with
> formulas
> > that would give a math professor an anuerysm. Listener
> > particiption has been lowered to easily forgotten e-mail
> > addresses and mysterious "focus groups" from Lynnwood,
> > Bellevue, wherever, bribed with pizza and free gas,
> smokes,
> > etc. to pick from a carefully pre-selected assortment of
> > songs which ones they like. In one of these groups, I
> wonder
> > if anybody brought in their CD wallets and were given the
> > chance to play some of their favorite songs for the group
> to
> > have a vote instead of the songs being entirely
> > pre-selected.
>
>
> You bring out some truths there, but it's a shame you let
> your disdain for today's radio cloud what is reality.
It's not actually disdain for the radio of today, more for the corporate business model and how it has ruined radio's soul. There ARE some good commercial stations. However REALLY innovative stations are too few and far in between....
>
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