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A Question

R

Reezyfosheezy963

What is everyone's opinion about the market? Which holes need to be filled?
I have yet to see a post on HHH. Who should flip and who should just pack their backs and go home?
 
Question

Oldies, Oldies and Oldies.

:-}-



> What is everyone's opinion about the market? Which holes
> need to be filled?
 
Re: Question

> Oldies, Oldies and Oldies.
>
> :-}-
>
>
>
> > What is everyone's opinion about the market? Which holes
> > need to be filled?
>
Oldies are dead.
 
really?

> Oldies are dead.


Well, he asked. I didn't know we could only bring up formats you've approved of.
And, last I looked- WGLD was a Top 5 Oldies station when they flipped. That is a BIG hole in the market for anybody willing to put a little hard work and TLC into it (or any format).
 
Yes, really!

> Well, he asked. I didn't know we could only bring up
> formats you've approved of.
> And, last I looked- WGLD was a Top 5 Oldies station when
> they flipped. That is a BIG hole in the market for anybody
> willing to put a little hard work and TLC into it (or any
> format).


Do you think the people at Susquehanna are retarded or something?

Do you think that there's anybody who puts more hard work, TLC and money into their formats than they do on north Shadeland?

It may have been Top 5 12+, but it wasn't in most key demos.

The single -- one and only -- reason Gold got dumped is because it wasn't a Top 5 biller. Near the end, it wasn't even a Top 10 biller.

The only scoreboard that matters in the radio biz is the revenue statement, not the ratings book.

Anybody who flips to Oldies [like 'TPI] will find a quick spike by its second trend; watch the curve flatten to end the first book; and -- within 6 months [that's just two books] -- will be cryin' like a sorority girl on her Sunday morning walk of shame, saying "What have I done?" when the revenue stream dries up.

The agencies are not coming back and that looming specter will haunt anybody who tries to go Oldies.

And by the way, he never said that Oldies was a bad format or that he didn't like it or "approve" of it. He said it was dead as a radio format and HE'S RIGHT. You crusaders have got to stop taking it so damned personally. Dumping Oldies isn't an assault on you or anybody else; it's just business.
 
> I have yet to see a post on HHH.

I was real happy when Batista beat him for the WWE title.



/I keed, I keed... I'll be here all week....
 
Re: Yes, really!

Let's be realistic.

First of all, was flipping Gold 104.5 to Jack a good move on the part of Susquehanna? From the early returns, I'd say yes. After all, it appears to be working. Some would say Jack hasn't proven it has the legs to make it two years, and they're right. However, they likely haven't taken into account that oldies will bill less two years from now as well because the audience will continue to age.

As for whether or not WTPI should flip to oldies, that would depend on the billing. Not every station can be a 25-54 station or a young end station and be successful. The pie just can't be divided up that much. That doesn't necessarily mean WTPI should be the station to target outside of those demos, but it's hard for me to look at the ratings and say oldies is a dead format. There are enough dogs in the market, though fewer than in many markets, that oldies should be something at least a few stations, maybe rimshots or AM's if no one else, should look at.
 
Re: really?

> > Oldies are dead.
>

Yeah right....

Was at Denny's yesterday....Yackety Yack came on the overhead...I saw a couple in their 30's dancing along....at another table a 6-7 year old was singing along (and knew all the words)

My 30 year old wife was humming along....

Saw a couple that was 50-60 bopping along too!

DEAD...give me a break! The format may take MORE to be relevant today and in the future....but there will ALWAYS be an audience for 50-60-70's music....

And just as an example...another place that I have gone to eat at for over 20 years...They always had WJMK on (oldies-chicago)...with rare exception...sometimes you would hear the station that goes Christmas...

They just finished remodeling the place so we went back...guess what is on the overhead speakers now....it ain't no Jack

SIRIUS GOLD!!!
 
Re: Yes, really!

This may not necessarily relate to this topic but sort of does. It involves
WLW Cincinnati. Again that station is number 1 in their market. How can
that be? Everyone tells me AM radio is dead. Everyone tells me that
FM is where it is at and that the younger listeners are the ones listening
to radio. Can that many young people be listening to WLW...talk all day.
How can WLW keep coming out on top? Are there other examples around
the country in which the top station is an all-talk AMer?
Granted WEBN is a very close second.

You asked for holes in the market. I think most of the holes are filled
in this market as for formats, I think it is a matter of who is filling
them and with what.
 
Re: Yes, really!

WLW has managed to skew a bit younger than most news/talkers, in fact they blew up the stodgy, full-service format in the 80s for what would be described today as "Hot Talk"..cutting edge stuff for its day.<P ID="signature">______________
Did the Corinthians ever right back?</P>
 
Re: really?

> > > Oldies are dead.
> >
>
> Yeah right....
>
> Was at Denny's yesterday....Yackety Yack came on the
> overhead...I saw a couple in their 30's dancing along....at
> another table a 6-7 year old was singing along (and knew all
> the words)
>
> My 30 year old wife was humming along....
>
> Saw a couple that was 50-60 bopping along too!
>
> DEAD...give me a break! The format may take MORE to be
> relevant today and in the future....but there will ALWAYS be
> an audience for 50-60-70's music....
>
> And just as an example...another place that I have gone to
> eat at for over 20 years...They always had WJMK on
> (oldies-chicago)...with rare exception...sometimes you would
> hear the station that goes Christmas...
>
> They just finished remodeling the place so we went
> back...guess what is on the overhead speakers now....it
> ain't no Jack
>
> SIRIUS GOLD!!!
>
Let me guess, was this a resteraunt that caters to people who like oldies music? Oldies may live on in places like this, but as a format, it is dead, or at least dying.

And the only thing you have to see to tell oldies are dead (as a format) is the fact that the #1 and #3 (and #41) market legacy oldies stations all switched to Jack. Yes, that includes WJMK (probably why Sirius Gold was playing) WCBS, and WGLD. Why? See other posts about billing in this thread and you will get the idea.
 
Re: really?

I was at Denny's and I saw people ordering "Moon Over My Hammy" so I'm gonna open a restaurant that only serves that oh and the Meat Lovers
 
Re: Yes, really!

> WLW has managed to skew a bit younger than most
> news/talkers, in fact they blew up the stodgy, full-service
> format in the 80s for what would be described today as "Hot
> Talk"..cutting edge stuff for its day.
>
WGN-AM in Chicago is one--if not--the top biller in the Windy City. Sure the Scubbers help in the summer, but it is a solid performer all year long.
 
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