A Radio Eulogy?

[dabuzz]

Re: Flame War Aside, jd is right

Deep breaths everyone. Local radio news in Las Vegas IS deplorable. KNEWS is a joke. KDWN is the most talked about 1-share radio station in the universe. KXNT is about as local as 98% of their programming (Last time I checked Rush, Laura and Hannity weren't broadcasting on W. Sahara.)

There have been several occasions where I turned to local AM radio to hear more about breaking news events only to find some b-s money talk show or Lou Epton screaming about black helicopters. I, like virtually all of Las Vegas, does not turn to or rely on local radio for news. I wish we had a WINS, KGO, WGN or KFBK. Unfortunately we don't. Furthermore, I don't believe any of the broadcast groups locally have any interest in outlaying the cash necessary to operate a well-run local radio news station. It's the facts J-D. Cry all you want but until you have the cash to outlay on such a project you're kind of at the mercy of those that do.

As to John David...why do we fuel him? He's an ancient, idealistic relic. Those who refuse to adjust to change are left behind. If you haven't figured out JD, we're all in Vegas baby while you're sitting at the Bun Boy in Baker screaming that the World's Largest Thermometer is off by 4 degrees. (I don't know what that means, but the visual makes me laugh.) When I read his rants I hear John Lennon's "Imagine" in my head. Then, I feel sad for him.

If radio was the Muslim world...we would be everyday, normal followers of Allah, pleasantly bowing to the morning sun while JD would be the radical Islamic fundamentalist plotting his next car bomb attack . There are reasons why JD can't keep a job in our business. HE WON'T SHUT HIS MOUTH.

Allaaku Akbar JD...there wouldn't be much on radio-info.com without youl.

 

[voiceguy1]

JD, you are clueless

> "My family and I keep private as to what we give. However my
>
> 7 year old son wrote in a letter to the officer's family,
> that giving is far more important that taking. I would
> never
> use this tragedy to take advantage of anything, like you and
>
> JD trying to further themselves on a board. It's downright
> sick."---Muckworker
>
> Wait! You're taking advantage of this tragedy, this board,
> and even your own little son just to try and assuage your
> imploding conscience!!! That's...that's....DOWNRIGHT
> SICK!!!
>
> (BTW...Good idea on letting him write the letter...he
> probably spelled everything correctly.)
>
> You know what? You just suck. And here's why....
>
> Today, KOOL 93.1 and the People of Las Vegas raised over
> $45,000.00 for the family of a murdered cop. One station.
> How much money would have been raised for that family if
> just a few more Radio Pros like us, had been joined by
> cynical Radio slugs like you?
>
> Yes, I bar-be-qued you creeps live, and in color, in public
> on this board for missing that Press Conference. That's
> because I knew, just like every Television Station, and
> Newspaper in this town that the Prendes family was going to
> need its neighbors. Well, we at KOOL came through.
>
> What did your station do?
>
> Damn you....and all like you.
>
> J-D
> FB
>
Don't hurt yourself getting down from that soapbox, you self important BLOWHARD!! KOOL did a Great thing today, helping a family in need.
I hope in the future you come on this board and make a challenge to the rest of us to help, not take shots at those who grew tired of your crap(like those at KOOL will) and canned your Phony " I am God, I know everything" Ass.
Rest assured you Big Mouth, No CLue Hack, I am done going at it with you on this board....You have it bad enough and nothing said to you here will ever get through that thick dilusional head! (I hope you enjoy writing the 3 paragraph reply to any misplelled words I have in here.....you jackass!

 

[jondavidvox]

Re: Sad use of tragic news to mash sour grapes

Dave...I tell you man, you're making this easy.

"Why should a smart Radio operator spend the money to
cover the news first hand, when it's much more cost-effective to
just steal the story...."---J-D/FB

"Actually, it is far more effective to be a member of AP or
Metro News, and have someone covering the story for me."---David Eduardo

First David, Metro News wasn't at the press conference where it was announced by Sheriff Bill Young that is was SGT Henry Prendes that had been killed. So, they had to steal the story. Also, AP didn't have a reporter there. So they stole the story. Therefore, you would have had no unstolen coverage of the biggest local story in this town in over a decade, were you managing a station in town.

And Second, since this is the biggest local story in over a decade, your news crew would have also had to steal the story...So, stealing news is OK in your low-budget Radio world, right?

"In fact, it is not necessary to cover every radio story live,
as the police reports are often better than spot news
coverage, because radio is audio only and benefits not the
least from being at the scene of a story that has no
relevant on-location audio."---DE

Dave, who said anything about covering EVERY radio story live? This was the biggest story in this town in over a decade. So as a responsible Radio News broadcaster, you should find a way cover it, right?

(You're creating straw men for you to knock down in your monologue...Lame.)

Also, why not cover the scene live? Because the words "Breaking News Coverage" aren't written in your book, "Low-Rent Radio My Way" by David Eduardo. Well, Dave, those words ARE written in the playbooks of every Television, and Newspaper newsroom in Las Vegas. Radio News here is therefore irrelevant, and again you're OK with that, right?

Third, Police engaged in a gunfight means no Police Reports to base anything on for at least an entire day. Meanwhile, the story has already been reported while Radio waited for something to steal.

"In fact, on many stories of national import, there is pool
coverage. Having each and every station at each and every
news story is silly."---DE

David, this was a LOCAL story. And EVERY Las Vegas Television Station, and EVERY Las Vegas Newspaper had a reporter there. So, they're all "silly" right?

Further, I was the Las Vegas Radio Pool Reporter, because I was the only radio reporter there. So I represent your non-silly remedy to this problem. Sadly, only Radio-Info.com took my newsfeed. And Las Vegas Radio News got it's cheap ass kicked by every other News medium in town. But that's also OK, right?

(Straw man 2...Lame 2)

I once ran an all-news operation that could not afford
mobile units so we effectively used the criss-cross
directory to get spot news coverage from eye witnesses in
the same location. We ended up scooping the stations with
vehicles and reporters, because they wasted hours in
traffic, and we just used the phone. Was our news any worse?
No. It was better because it was immediate.

(Ah...The good old days in Buenos Aires, eh Dave?)

Dave, ANY firsthand radio coverage of this story would have been better than what was heard on Las Vegas News Radio today...Because aside from KOOL 93.1, the OLDIES station where I work, THERE WAS NO FIRSTHAND RADIO COVERAGE...OF ANY KIND!

(You're arguing my point for me, and talking out of both sides of your mouth. You started this by saying that on-scene, immediate Radio News coverage was unecessary, and then bragged about your ability to generate immediate, on-scene Radio News coverage. Dave, really, you need to start paying more attention to the facts than your need to cobble up a contrarian position.)

"Face it: there has not been a police officer killed for a
long time. This is a rare incident."---DE

So Radio coverage of it is therefore unecessary, right David? After all, TV News and Newspapers can satisfy the needs of the community, right? So your solution is to not compete, right?

"Why have a 24-7 news department for one station or cluster
if there are less costly services that give the same news with the same
accuracy?"---DE

Who said anything about needing a 24/7 Radio News department?

(Straw man 3....Lame 3)

Further, the were no "less-costly services" covering the story, (no coverage equals no accuracy), unless you count stealing from TV and Newspapers as being less-costly. Is that what you're saying, Dave?

In this case, all that was required was one person with a car, and Cell-Phone, calling back to a manned studio. Almost exactly the scenario you were just bragging about, David. As a matter of fact, one person could have covered the on-scene reports, and the following press conference. Are you saying you couldn't figure that out for yourself, there, Buenos Dave?

"All you care about is the full employment of radio news
reporters."---DE

No...All I care about is Las Vegas Radio News/Talk Stations living up to the public trust, and cover firsthand, THE MOST IMPORTANT NEWS STORY IN OVER A DECADE. And also stop being News parasites getting their asses kicked by the very people they're stealing from!

(Straw man 4....Lame 4)

You know what, Dave? You've got a real future running a Las Vegas News/Talk Radio Station....along with the rest of the low-rent losers doing it now.

"You were just waiting, vulture-like, for a big
story so you could swoop down and feed on the carrion of the
day to gorge your belly....Sick, repugnant and opportunistic."---DE

Like your Radio ethics demonstrated in this post of yours, I suppose? So, you're saying that you agree with what I'm doing, right?

By the way, David, KOOL 93.1 raised over $51,000.00 today for the Prendes Family. What did your Radio Station do for your community today?

David, Radio has passed you by....Bye!

Jon-David Wells
Fearless Broadcaster

PS: On a personal note, I have always treated you with respect David. Please, don't sacrifice your professional credibility defending an absurd position, just to attempt an unnecessary, and frankly idiotic attack.

 

[davideduardo]

Re: Sad use of tragic news to mash sour grapes

>
> "Actually, it is far more effective to be a member of AP or
> Metro News, and have someone covering the story for
> me."---David Eduardo
>
> First David, Metro News wasn't at the press conference where
> it was announced by Sheriff Bill Young that is was SGT Henry
> Prendes that had been killed. So, they had to steal the
> story.

Or, like many news organizations, they had a stringer who covered for them or they share news with a TV or print organization. Unless you know 100% that they do not have such an agreement, you are speculating to make your illl-conceived point.

> Also, AP didn't have a reporter there. So they
> stole the story.

AP gest most of its stories through local members, not thier own reporters. AP shares resources with members. So their report could have come from most anyone there who is an AP subscriber. That is the way AM and UP (Later UPI) have worked for 6 or so decades. If you are in radio news, you should know this.

> Therefore, you would have had no unstolen
> coverage of the biggest local story in this town in over a
> decade, were you managing a station in town.

You are making way to much out of, as unfortunate as it is, an incident that basically affected one family. The announcement that Wynn was building a new casino on the strip a few years ago affected tens of thousands of lives, making it, at the end of the day, a far bigger story. Just because it does not bleed does not mean it is not news.
>
> And Second, since this is the biggest local story in over a
> decade, your news crew would have also had to steal the
> story...So, stealing news is OK in your low-budget Radio
> world, right?

Most music stations get news through Metro, AP or a cooperative agreemet with print or TV if they do news. All are legitimate. There is no need for every station to have a reporter at every event.
>
> "In fact, it is not necessary to cover every radio story
> live,
> as the police reports are often better than spot news
> coverage, because radio is audio only and benefits not the
> least from being at the scene of a story that has no
> relevant on-location audio."---DE
>
> Dave, who said anything about covering EVERY radio story
> live? This was the biggest story in this town in over a
> decade. So as a responsible Radio News broadcaster, you
> should find a way cover it, right?

And most covered it in thier fashion. Many music stations do not use actualities or sounders or bites. So they only needed the recap. Metro or AP or whatever their source gave this to them.
>
> (You're creating straw men for you to knock down in your
> monologue...Lame.)

You have not succeeded yet.
>
> Also, why not cover the scene live? Because the words
> "Breaking News Coverage" aren't written in your book,
> "Low-Rent Radio My Way" by David Eduardo.

How amusing. The last news and talk station I did had over 30 journalists and writers for the morning show along, including a half dozen mobile units and an anchor desk with 7 persons at it from 5 to 9 AM. I know the value of spot news, but it is only valuable if you can afford it (that market of 17 million could) and if you can own the news positiona and if the news postition represents enough revenue to support the station. None of these conditions prevail in Las Vegas.


> Well, Dave, those
> words ARE written in the playbooks of every Television, and
> Newspaper newsroom in Las Vegas. Radio News here is
> therefore irrelevant, and again you're OK with that, right?

Radio uses stringers, correspondents and news services since there is no picture. TV has to cover with a crew as they need the footage or they are going to have a newscast of talking heads and B-roll.
>
> Third, Police engaged in a gunfight means no Police Reports
> to base anything on for at least an entire day. Meanwhile,
> the story has already been reported while Radio waited for
> something to steal.

Any AP or Metro subscriber had the story. In fact, back in the 50's and 60's, most stations only had a news person during daytime hours, and seldom on weekends. They used, as today, services for most news. The economics of radio have never supported a full news gathering operation except in the very largest markets.. maybe the top 20.
>
> "In fact, on many stories of national import, there is pool
> coverage. Having each and every station at each and every
> news story is silly."---DE
>
> David, this was a LOCAL story. And EVERY Las Vegas
> Television Station, and EVERY Las Vegas Newspaper had a
> reporter there. So, they're all "silly" right?

AP is a pool report. Radio has nearly always depended on this type of reporting in cities the size of Las Vegas. Tell me what size the news department at KOLO-920 or KENO-1460 in the 60's was, please? (Hint... these #1 and #2 stations had so many newspeople that you could count the reporters of both on one hand and have five fingers left over).
>
> Further, I was the Las Vegas Radio Pool Reporter, because I
> was the only radio reporter there.

You said you were unemployed. Which is it. Self-named reporters are, simply, lookie-loos.

> So I represent your
> non-silly remedy to this problem. Sadly, only
> Radio-Info.com took my newsfeed. And Las Vegas Radio News
> got it's cheap ass kicked by every other News medium in
> town. But that's also OK, right?

You are saying that NO station reported? Or than no staion had the decency to pay you for your report. I smell a fish. You don't in fact know how the radio stations got their reports. You resent stations having news services rather than hiring you. You resent stations that share news with TV... you have no interest in the story, just in promoting yourself.
>
> (Straw man 2...Lame 2)
>
> I once ran an all-news operation that could not afford
> mobile units so we effectively used the criss-cross
> directory to get spot news coverage from eye witnesses in
> the same location. We ended up scooping the stations with
> vehicles and reporters, because they wasted hours in
> traffic, and we just used the phone. Was our news any worse?
>
> No. It was better because it was immediate.
>
> (Ah...The good old days in Buenos Aires, eh Dave?)

No, in US market #13. One of 3 all news stations, and the #1 one today.
>
> Dave, ANY firsthand radio coverage of this story would have
> been better than what was heard on Las Vegas News Radio
> today...Because aside from KOOL 93.1, the OLDIES station
> where I work, THERE WAS NO FIRSTHAND RADIO COVERAGE...OF ANY
> KIND!

So? The news got on the air, didn't it? Most formats are very unaccomodating for spot news coverage as the listeners are not there for news, so brief summaries are called for. You are making this story into something it is not, as tragic as the incident may be. It is not the story of the year. If you want the story of the year, go check the water level at the dam... that is the story of the year.
>
> (You're arguing my point for me, and talking out of both
> sides of your mouth. You started this by saying that
> on-scene, immediate Radio News coverage was unecessary, and
> then bragged about your ability to generate immediate,
> on-scene Radio News coverage. Dave, really, you need to
> start paying more attention to the facts than your need to
> cobble up a contrarian position.)

I am saying that even when spot coverage is needed, which is only in two formats, n/t and all news, you do not have to be there to get the story. In all other formats, being there is singularly unimportant and may actually drive off the listeners.
>
> "Face it: there has not been a police officer killed for a
> long time. This is a rare incident."---DE
>
> So Radio coverage of it is therefore unecessary, right
> David? After all, TV News and Newspapers can satisfy the
> needs of the community, right? So your solution is to not
> compete, right?

Not all radio stations want or need to be the news source. Newspapers have "news" in the first 4 letters. They are almost exclusively dedicated to news. TV stations have news only in certain hours of the day, according to need and interest and economics. Radio has some news in some formats, and none in others depending on listener interest. Newspapers don't play music for you, and radio stations do not do drama and soap operas. Just because the paper or the tv station was there does not mean that radio had to give live coverage.
>
> "Why have a 24-7 news department for one station or cluster
> if there are less costly services that give the same news
> with the same
> accuracy?"---DE
>
> Who said anything about needing a 24/7 Radio News
> department?

If you are going to cover every news event on the street, like this one, you have to be available 24/7. Of course, it seems that you are in the "if it bleeds it leads" mentality of covering crime scenes if you think this was the most important item of the year.
>
> (Straw man 3....Lame 3)
>
> Further, the were no "less-costly services" covering the
> story, (no coverage equals no accuracy), unless you count
> stealing from TV and Newspapers as being less-costly. Is
> that what you're saying, Dave?

You mean no TV or print medium is an AP member? I don't think that is true. The stories they file become AP stories. AP is a cooperative, you know. Did I say it has been this way for 70 years or so?
>
> In this case, all that was required was one person with a
> car, and Cell-Phone, calling back to a manned studio.
> Almost exactly the scenario you were just bragging about,
> David. As a matter of fact, one person could have covered
> the on-scene reports, and the following press conference.
> Are you saying you couldn't figure that out for yourself,
> there, Buenos Dave?

There is no need. Stations that have an interest in breaking news will get it by AP or Metro. Since there is no significant continuous radio news in LV, the need for a dedicated reporting staff is nill if one is in AP, or works a deal with a TV statin.
>
> "All you care about is the full employment of radio news
> reporters."---DE
>
> No...All I care about is Las Vegas Radio News/Talk Stations
> living up to the public trust, and cover firsthand, THE MOST
> IMPORTANT NEWS STORY IN OVER A DECADE. And also stop being
> News parasites getting their asses kicked by the very people
> they're stealing from!

I am tired of your calling a street crime the most important story of a decade. It is not. It never will be. It is lamentable, sad, and tragic. But it is not a big story.
>
> (Straw man 4....Lame 4)
>
> You know what, Dave? You've got a real future running a Las
> Vegas News/Talk Radio Station....along with the rest of the
> low-rent losers doing it now.
>
> "You were just waiting, vulture-like, for a big
> story so you could swoop down and feed on the carrion of the
>
> day to gorge your belly....Sick, repugnant and
> opportunistic."---DE
>
> Like your Radio ethics demonstrated in this post of yours, I
> suppose? So, you're saying that you agree with what I'm
> doing, right?

No, I think your attitude is revolting. You are obviously upset because you had been unemployed or dismissed at other stations, and have decided that it is because you alone are right and all of them are wrong. The classic definition for insanity is doing the same thing over and over all the while hoping for a different result.
>
> By the way, David, KOOL 93.1 raised over $51,000.00 today
> for the Prendes Family. What did your Radio Station do for
> your community today?

Last fund raiser we did, for St. Jude last weekend, raised over a quarter million. We do that all the time.

 

[loon]

Re: Flame War Aside, jd is right

> Las Vegas radio, market #32 but still acting like market
> #132, should have done more with this story. Make that,
> "should have done something with this story." "Radio is what
> it is" is a pretty lame argument in my book. "What it is"
> has managed to lose TSL, drive people to satellite and I
> Pods, and leave a sour taste with many people over the past
> ten years. "What it is" doesn't work anymore.
>
Actually, I think in market around 132, more stations would have covered it. I know when I was in an unrated market, anything near this tragedy, our music station would go to full coverage and drop regular format. The last station in Vegas that would have done just that passed with "Art Kevin." One of the finest newsmen around, and a great hearted guy who cared about what he put on the air. Maybe stations would have covered it more if their sales could have sponsored it! (sarcastic for those not able to read it)

Don't blame JD for his dislike of the world we are in, we ALL disliked it to, but we caved in. Consultants, insurance companies, Wall Street, and lawyers, that is who is deciding everything in our business. JD is trying to fight it, and I wish him luck.

 

[lost8]

Re: Flame War Aside, jd is right

>Never thought I would see the day I defend JD (I will not hire him) but he is right about the assesment of radion news in LV - it does not exist. How many reading news in the market have a degree or even experience as a journalist - probably none. They sound great but would not know how to develop a story if they had to. Don't blame the readers blame the audience who has not forced the market to do more. Covering an event live is cheaper for radio than tv thanks to the cell phone - but that is out of the box thinking that just does not seem to happen in this market - one reason I left....


Deep breaths everyone. Local radio news in Las Vegas IS
> deplorable. KNEWS is a joke. KDWN is the most talked about
> 1-share radio station in the universe. KXNT is about as
> local as 98% of their programming (Last time I checked Rush,
> Laura and Hannity weren't broadcasting on W. Sahara.)
>
> There have been several occasions where I turned to local AM
> radio to hear more about breaking news events only to find
> some b-s money talk show or Lou Epton screaming about black
> helicopters. I, like virtually all of Las Vegas, does not
> turn to or rely on local radio for news. I wish we had a
> WINS, KGO, WGN or KFBK. Unfortunately we don't.
> Furthermore, I don't believe any of the broadcast groups
> locally have any interest in outlaying the cash necessary to
> operate a well-run local radio news station. It's the facts
> J-D. Cry all you want but until you have the cash to outlay
> on such a project you're kind of at the mercy of those that
> do.
>
> As to John David...why do we fuel him? He's an ancient,
> idealistic relic. Those who refuse to adjust to change are
> left behind. If you haven't figured out JD, we're all in
> Vegas baby while you're sitting at the Bun Boy in Baker
> screaming that the World's Largest Thermometer is off by 4
> degrees. (I don't know what that means, but the visual
> makes me laugh.) When I read his rants I hear John Lennon's
> "Imagine" in my head. Then, I feel sad for him.
>
> If radio was the Muslim world...we would be everyday, normal
> followers of Allah, pleasantly bowing to the morning sun
> while JD would be the radical Islamic fundamentalist
> plotting his next car bomb attack . There are reasons why
> JD can't keep a job in our business. HE WON'T SHUT HIS
> MOUTH.
>
> Allaaku Akbar JD...there wouldn't be much on radio-info.com
> without youl.
>

 

[voiceguy1]

Re: Flame War Aside, jd is right

> Deep breaths everyone. Local radio news in Las Vegas IS
> deplorable. KNEWS is a joke. KDWN is the most talked about
> 1-share radio station in the universe. KXNT is about as
> local as 98% of their programming (Last time I checked Rush,
> Laura and Hannity weren't broadcasting on W. Sahara.)
>
> There have been several occasions where I turned to local AM
> radio to hear more about breaking news events only to find
> some b-s money talk show or Lou Epton screaming about black
> helicopters. I, like virtually all of Las Vegas, does not
> turn to or rely on local radio for news. I wish we had a
> WINS, KGO, WGN or KFBK. Unfortunately we don't.
> Furthermore, I don't believe any of the broadcast groups
> locally have any interest in outlaying the cash necessary to
> operate a well-run local radio news station. It's the facts
> J-D. Cry all you want but until you have the cash to outlay
> on such a project you're kind of at the mercy of those that
> do.
>
> As to John David...why do we fuel him? He's an ancient,
> idealistic relic. Those who refuse to adjust to change are
> left behind. If you haven't figured out JD, we're all in
> Vegas baby while you're sitting at the Bun Boy in Baker
> screaming that the World's Largest Thermometer is off by 4
> degrees. (I don't know what that means, but the visual
> makes me laugh.) When I read his rants I hear John Lennon's
> "Imagine" in my head. Then, I feel sad for him.
>
> If radio was the Muslim world...we would be everyday, normal
> followers of Allah, pleasantly bowing to the morning sun
> while JD would be the radical Islamic fundamentalist
> plotting his next car bomb attack . There are reasons why
> JD can't keep a job in our business. HE WON'T SHUT HIS
> MOUTH.
>
> Allaaku Akbar JD...there wouldn't be much on radio-info.com
> without youl.
>
AMEN!!!!

 

[jondavidvox]

Re: Flame War Aside, jd is right

"Deep breaths everyone. Local radio news in Las Vegas IS
deplorable. KNEWS is a joke. KDWN is the most talked about
1-share radio station in the universe. KXNT is about as
local as 98% of their programming (Last time I checked Rush,
Laura and Hannity weren't broadcasting on W. Sahara.)"---lvradiovet

"There have been several occasions where I turned to local AM
radio to hear more about breaking news events only to find
some b-s money talk show or Lou Epton screaming about black
helicopters. I, like virtually all of Las Vegas, does not
turn to or rely on local radio for news. I wish we had a
WINS, KGO, WGN or KFBK. Unfortunately we don't.
Furthermore, I don't believe any of the broadcast groups
locally have any interest in outlaying the cash necessary to
operate a well-run local radio news station. It's the facts
J-D. Cry all you want but until you have the cash to outlay
on such a project you're kind of at the mercy of those that
do."---lvrvt

Or, I can state my viewpoint, and my principles. Which I do.

"As to John David...why do we fuel him? He's an ancient,
idealistic relic."---lvrvt

I'm in my prime.

"Those who refuse to adjust to change are
left behind. If you haven't figured out JD, we're all in
Vegas baby..."---lvrvt

Yeah,'Vegas, baby! The town that Radio forgot!

"When I read his rants I hear John Lennon's
"Imagine" in my head. Then, I feel sad for him."---lvrvt

Don't feel sad for me. I'm not the one that's so far gone that I can't see the truth.

If radio was the Muslim world...we would be everyday, normal
followers of Allah, pleasantly bowing to the morning sun
while JD would be the radical Islamic fundamentalist
plotting his next car bomb attack."---lvrvt

I'm sorry...Did you just actually put me in the human class of maggot-covered vermin that are killing our troops in Bahgdad, shooting down children in Chechnya, and blowing up innocent Israelis at the bus stop? Did you just do that?

What kind of monster are you? How could you possibly even think something like that, let alone say it publicly? Oh yeah, because think you can hide behind an alias. Well you don't. Because at the end of the day you're still locked inside the diseased mind that believes those thoughts.

"There are reasons why JD can't keep a job in our business. HE WON'T SHUT HIS
MOUTH."---lvrvt

I'm not in your business. I'm in Radio. And people in Radio speak up when they see something wrong...It's called being a public trustee.

"Allaaku Akbar JD...there wouldn't be much on radio-info.com
without you."---lvrvt

And Radio itself would be so much better without you...Even in Las Vegas.

J-D
FB

 

[drtylawndre]

revoke their licenses: knuu kdawn kxnt

first could people delete the other person's posting if it is long...before making their comment

I think JD quit KDWN because they cut back his hours...so he was not fired there

Sacramento CA has a radio reporter I believe ...that is a pretty small market...Reno has one I think....san francisco has kcbs, kgo, and a couple others..LA many


What happens if someone goes up on a building and starts shooting at cars??? the people may not be watching broadcast TV in their car...I think the manager's of these stations are not good members of the community...can't they get a deal going with the RJ or a TV station..

.I think people would advertise on a station that had real news people

 

[dabuzz]

Re: Flame War Aside, jd is right

Again, I completely agree with JD's viewpoints on local news radio. It is non-existent. Scream about it. Write your congressman. Post inane comments on a little-read industry chat board. Do what you have to do to make yourself feel better. As long as you realize that there is a price for the endless negative commentary. That price is you not getting a real gig in radio because you can't KEEP YOUR MOUTH SHUT. It's a price JD that you will pay FOREVER. It's like a $10,000 credit card that you've maxed out and are paying $10 a month on.

As far as the Muslim/Terrorist comparison...it simply makes clear that you are a radical. When it comes to your viewpoints on radio you are an extremist. While we are MLK's civil rights movement you are a Black Panther. While we are ordinary German soliders you are the "SS." While we strongly believe in the Constitution you are willing to blow up a federal building over it. While we believe in God you are Jim Jones or David Koresh...take your pick. While we happily fly on a corporate airline you are packing box cutters and sharpening plastic knives.

I feel nothing but sadness watching the industry pass you by like a stealth fighter rocketing past a crop duster.

RIP Here lies the career of John David Wells. Did you hear that? Yeah, he's still bitching beyond the grave. Amazing!

 

[FloridaBear1776]

The Importance of Being There

> >

"Sad use of tragic news to mash sour grapes"

That's a good turn of phrase.

> > Also, why not cover the scene live? Because the words
> > "Breaking News Coverage" aren't written in your book,
> > "Low-Rent Radio My Way" by David Eduardo.
>
> How amusing. The last news and talk station I did had over
> 30 journalists and writers for the morning show along,
> including a half dozen mobile units and an anchor desk with
> 7 persons at it from 5 to 9 AM. I know the value of spot
> news, but it is only valuable if you can afford it (that
> market of 17 million could) and if you can own the news
> positiona and if the news postition represents enough
> revenue to support the station. None of these conditions
> prevail in Las Vegas.
>
Yet they prevail to a certain extent in Orlando, a market smaller than LV but in the 30's, which has grown recently thanks to another branch of the entertainment industry. There WDBO manages to staff breaking local news. Two recent examples, the school shooting and a bank holdup/hostage situation that tied up a major access road to Disney World for several hours. Rival WFLF has a news operation but rarely goes out to cover breaking stories.

> >
> > I once ran an all-news operation that could not afford
> > mobile units so we effectively used the criss-cross
> > directory to get spot news coverage from eye witnesses in
> > the same location. We ended up scooping the stations with
> > vehicles and reporters, because they wasted hours in
> > traffic, and we just used the phone. Was our news any
> worse?
> >
There is a lot that can be done with the criss-cross. But it has its hazards. I refer back to another police officer shooting in Florida a few years back, where the radio station called a gas station and got the gunman himself, which they said was not their intent. Lots of publicity for the station, but also some ruffled feathers with police agencies that took a long time to smooth out.

WFLF got someone on the phone near the aforementioned hostage situation in Orlando. They had several phoners. But they did not immediately have the details at the heart of the story when it was finally resolved. It was a sidebar sandwich without any meat. DBO had a reporter on site. They had the heart of the story. How is WDBO able to afford this level of coverage in a market smaller than LV?

There's another factor to consider. I've been told the public information officers who work with the media try to hit everyone at once with a presser so they don't spend all day returning phone calls and doing one-on-ones. When your station doesn't send people out to the story site, you make more work for the PIO as he or she has to call you back, always AFTER everybody else who went on site has been taken care of. A disadvantage when one of radio's few advantages is immediacy. It also tends to strain your relationship with a PIO and makes them less likely to go out of their way to help you.

>
> So? The news got on the air, didn't it? Most formats are
> very unaccomodating for spot news coverage as the listeners
> are not there for news, so brief summaries are called for.
> Not all radio stations want or need to be the news source.
> Newspapers have "news" in the first 4 letters. They are
> almost exclusively dedicated to news. TV stations have news
> only in certain hours of the day, according to need and
> interest and economics. Radio has some news in some formats,
> and none in others depending on listener interest.


I think the focus here should be on stations that have NEWS as part of their description, as in NEWS-TALK radio. I don't think anyone expects breathless on-scene reports or long press conferences on CHR FM's in 2006.

> I am saying that even when spot coverage is needed, which is
> only in two formats, n/t and all news, you do not have to be
> there to get the story.

Good luck trying to cover the outcome of a major trial by phone. Do you think the court clerk has time to tell you what the verdict was? Or a defense lawyer that bills by the hour and spoke to all the other media outside the courthouse after the verdict is going to waste his time (money) ringing some small radio station that refused to show up for the most important day in his client's case? Sure, a lot of them are media hounds, but they're thinking Court TV, not KXXX Radio. Think he'll want to describe for you the look on his client's face as the verdict was read? Think he'll tell you how the jury foreman stared right in his client's eyes? Prosecutors, of course, almost never return phone calls. There are some stories in which there is no substitute for being there.

BTW, I think you make a good point when you say that plans for new casinos
are news of serious importance to the LV market. I think most news-talkers don't do enough business news. Since most of the fans of talk radio are conservatives who value the marketplace, and likely include more than a few entrepreneurs and upper managers, it seems to me that they would be interested in what's going on in their community's business scene.

 

[davideduardo]

Re: The Importance of Being There

> >
> Yet they prevail to a certain extent in Orlando, a market
> smaller than LV but in the 30's, which has grown recently
> thanks to another branch of the entertainment industry.
> There WDBO manages to staff breaking local news. Two recent
> examples, the school shooting and a bank holdup/hostage
> situation that tied up a major access road to Disney World
> for several hours. Rival WFLF has a news operation but
> rarely goes out to cover breaking stories.

Orlando is market 37, but bills 23rd in the country. WDBO bills about 4 times what KXNT bills. And Las Vegas is 34th nationally in billing.

What you have is a market that has less revenue, and one that has not suoported local talk. KXNT tried a number of years ago under Alan Eisenson (sp?) and he discovered that a city of transplants is not a good place to try to do local talk as there is little sense of community like a KFBK or a KMJ can count on.

So the local shares for news an talk are lower. And the money available is far more. KMJ outbills KXNT by over three to one, and it is in Fresno! KFBK outbills by nearly 7 to 1, although it is in market 19 in revenues.

You just can not expect stations in smaller markets to do what ones in bigger ones do. The zenith of absurdity was reached by comparing nes coverage in Las Vegas to that in LA, a market with over 10 times the total revenue.
> > >
> There is a lot that can be done with the criss-cross. But it
> has its hazards. I refer back to another police officer
> shooting in Florida a few years back, where the radio
> station called a gas station and got the gunman himself,
> which they said was not their intent. Lots of publicity for
> the station, but also some ruffled feathers with police
> agencies that took a long time to smooth out.

I would chalk that up to happenstance. every so often, a reporter or a called-out report will be in the wrong place... or phone... at the wrong time. As we saw in Iraq last week, even TV net anchors can be in the wrong place.
>
> WFLF got someone on the phone near the aforementioned
> hostage situation in Orlando. They had several phoners. But
> they did not immediately have the details at the heart of
> the story when it was finally resolved. It was a sidebar
> sandwich without any meat. DBO had a reporter on site. They
> had the heart of the story. How is WDBO able to afford this
> level of coverage in a market smaller than LV?

Orlando outbills LV by 50% and there are fewer viable stations in Orlando. Orlando, also a community that has grown a lot, is far more rooted than Las Vegas, where about 75% of the population was not there 20 years ago.

> There's another factor to consider. I've been told the
> public information officers who work with the media try to
> hit everyone at once with a presser so they don't spend all
> day returning phone calls and doing one-on-ones. When your
> station doesn't send people out to the story site, you make
> more work for the PIO as he or she has to call you back,
> always AFTER everybody else who went on site has been taken
> care of. A disadvantage when one of radio's few advantages
> is immediacy. It also tends to strain your relationship with
> a PIO and makes them less likely to go out of their way to
> help you.

Most markets have only one or two stations that do true spot news coverage. Even in big LA, only KFWB, KNX and KFI really do a good attempt; KABC tries, but it does not bill enough to do a good job. One or two stations per market end up being the news and information source. The owner of some station has to take the decision that it is good business to own this postion. In Las Vegas, KXNT is shy of it as they tried and lost tons of money because the market had little interest.
>
> I think the focus here should be on stations that have NEWS
> as part of their description, as in NEWS-TALK radio. I don't
> think anyone expects breathless on-scene reports or long
> press conferences on CHR FM's in 2006.

One think is a talk station. All talk stations generally have listeners who are not news junkies. LV is too small for all news, but one news and talk specialst can make a position sometime as the market grows and gets a sense of community.
>>
> Good luck trying to cover the outcome of a major trial by
> phone. Do you think the court clerk has time to tell you
> what the verdict was? Or a defense lawyer that bills by the
> hour and spoke to all the other media outside the courthouse
> after the verdict is going to waste his time (money) ringing
> some small radio station that refused to show up for the
> most important day in his client's case? Sure, a lot of them
> are media hounds, but they're thinking Court TV, not KXXX
> Radio. Think he'll want to describe for you the look on his
> client's face as the verdict was read? Think he'll tell you
> how the jury foreman stared right in his client's eyes?
> Prosecutors, of course, almost never return phone calls.
> There are some stories in which there is no substitute for
> being there.

Which is why Metro and AP exist. They get the rights to stories filed by others and provide them to the subscribers or members, respectively.
>
> BTW, I think you make a good point when you say that plans
> for new casinos
> are news of serious importance to the LV market. I think
> most news-talkers don't do enough business news. Since most
> of the fans of talk radio are conservatives who value the
> marketplace, and likely include more than a few
> entrepreneurs and upper managers, it seems to me that they
> would be interested in what's going on in their community's
> business scene.

And employment scene. I do not know if you saw a recent local article that predictied Las Vegas might be half Hispanic by 2015, but that is the kind of news that never seems to be discussed.
>

 

[davideduardo]

Re: revoke their licenses: knuu kdawn kxnt

> Sacramento CA has a radio reporter I believe

Sacramento, in revenues, is market 19. LV is 34th. The number of staitons is about the same, yet there is 40% less revenue in Vegas.

....san francisco
> has kcbs, kgo, and a couple others..LA many

SF is the 4th largest US market. LA is the largest market in billings. The two news stations and the major talk station in LA alone bill more than every LV station combined. KCBS in SF bills 37 times what KXNT bills.
>
>
> What happens if someone goes up on a building and starts
> shooting at cars??? the people may not be watching broadcast
> TV in their car...I think the manager's of these stations
> are not good members of the community...can't they get a
> deal going with the RJ or a TV station..

Most stations in LA or SF or Sacramento would not cover this live, either. They are music stations. Only two or three LA stations would have any kind of coverage, out of nearly 90 in the market. So less than 5% or 6% of listeners at any time would hear about it.
>
> .I think people would advertise on a station that had real
> news people

I would advertise on a station that had real listeners. An advertiser wants to reach as many people as possible, and the size of the newsroom is irrelevant.

FCC licenses are not content dependent.

 

[ajhenderson]

Re: revoke their licenses: knuu kdawn kxnt

> first could people delete the other person's posting if it
> is long...before making their comment
>
> first could people delete the other person's posting if it
> is long...before making their comment
>
> first could people delete the other person's posting if it
> is long...before making their comment
>
> first could people delete the other person's posting if it
> is long...before making their comment
>
> first could people delete the other person's posting if it
> is long...before making their comment
>

No.

> Sacramento CA has a radio reporter I believe ...that is a
> pretty small market...Reno has one I think....san francisco

Lafayette... Newport News... I think Oxnard-Ventura. Yep.

Sacramento is market #26 (Arbitron 12+ pop.), so in addition to David's argument, there are more people to reach. There are stations in Astabula and Athens, Ohio, and Flagstaff, and Chico, CA that have reporters. So what?

> What happens if someone goes up on a building and starts
> shooting at cars???

What if a dinosaur comes and starts stomping on radio towers?

> .I think people would advertise on a station that had real
> news people

I think people would advertise on a station with the highest amount of listeners and the best CPM.

 

[FloridaBear1776]

So the bottom line is...

Las Vegas WAY underbills for its market size!

Time for the sales folks to get to work!

 

[jondavidvox]

Re: Flame War Aside, jd is right

We raised $100,014.00 in 2 days for the widow and family of Metro Police Sergeant Henry Prendes, killed defending the citizenry of Las Vegas.

As for the rest of it....

During the Radiothon, I said that this event would define the community in which we live. My neighbors came through for the family of a dead cop. I'm proud to be a Las Vegan.

Save KOOL 93.1, the industry here came through with only apathy, negligence, and cynicism. And in this debate, we've also defined that those who are (theoretically) successful in Las Vegas Radio, and anonymously post here will stoop as low as necessary to stubbornly and nastily defend those pathetic ideals.

All because someone pointed out that Radio is being outrun by every other News medium in town. And because of that assessment, this person incredibly gets compared to Terrorists, Black Panther Members, and SS Officers.

If this truly represents the quality of professional thought here, (and it must, based on Las Vegas Radio's News performance in the last 5 days,) I'd say the reports of my demise are greatly exaggerated....

Because sooner or later, real News/Talk broadcasters will appear here, and I will be with them....Effortlessly killing off this air-borne infestation in my trusty Crop Duster.

Jon-David Wells
Fearless Broadcaster

 

[davideduardo]

Re: So the bottom line is...

> Las Vegas WAY underbills for its market size!
>
> Time for the sales folks to get to work!

It´s the nature of the economy (tourist town) and the fact that it is a fast growth market.

 

[Magic91derful]

Re: The Importance of Being There

Dave you lived up to your previous actions...had to bring up Hispanics poulation. Last week he told a guy in LA that wanted a more pop/rock
CHR, to move to Minnesota. As far as your billing information, what
came first Dave the content or the billing?. Quit making lame excuses
for bad radio. Or is just the need to argue?. KABC never had a real
news department (even in the 80's KABC was #1 in Talk). KFI didn't
have s**t for numbers then, but they build an ass kicking news team,
and beat the crap out of KABC. The real truth of KXNT is it just isn't
a very compelling radio station.


> > >
> > Yet they prevail to a certain extent in Orlando, a market
> > smaller than LV but in the 30's, which has grown recently
> > thanks to another branch of the entertainment industry.
> > There WDBO manages to staff breaking local news. Two
> recent
> > examples, the school shooting and a bank holdup/hostage
> > situation that tied up a major access road to Disney World
>
> > for several hours. Rival WFLF has a news operation but
> > rarely goes out to cover breaking stories.
>
> Orlando is market 37, but bills 23rd in the country. WDBO
> bills about 4 times what KXNT bills. And Las Vegas is 34th
> nationally in billing.
>
> What you have is a market that has less revenue, and one
> that has not suoported local talk. KXNT tried a number of
> years ago under Alan Eisenson (sp?) and he discovered that a
> city of transplants is not a good place to try to do local
> talk as there is little sense of community like a KFBK or a
> KMJ can count on.
>
> So the local shares for news an talk are lower. And the
> money available is far more. KMJ outbills KXNT by over three
> to one, and it is in Fresno! KFBK outbills by nearly 7 to 1,
> although it is in market 19 in revenues.
>
> You just can not expect stations in smaller markets to do
> what ones in bigger ones do. The zenith of absurdity was
> reached by comparing nes coverage in Las Vegas to that in
> LA, a market with over 10 times the total revenue.
> > > >
> > There is a lot that can be done with the criss-cross. But
> it
> > has its hazards. I refer back to another police officer
> > shooting in Florida a few years back, where the radio
> > station called a gas station and got the gunman himself,
> > which they said was not their intent. Lots of publicity
> for
> > the station, but also some ruffled feathers with police
> > agencies that took a long time to smooth out.
>
> I would chalk that up to happenstance. every so often, a
> reporter or a called-out report will be in the wrong
> place... or phone... at the wrong time. As we saw in Iraq
> last week, even TV net anchors can be in the wrong place.
> >
> > WFLF got someone on the phone near the aforementioned
> > hostage situation in Orlando. They had several phoners.
> But
> > they did not immediately have the details at the heart of
> > the story when it was finally resolved. It was a sidebar
> > sandwich without any meat. DBO had a reporter on site.
> They
> > had the heart of the story. How is WDBO able to afford
> this
> > level of coverage in a market smaller than LV?
>
> Orlando outbills LV by 50% and there are fewer viable
> stations in Orlando. Orlando, also a community that has
> grown a lot, is far more rooted than Las Vegas, where about
> 75% of the population was not there 20 years ago.
>
> > There's another factor to consider. I've been told the
> > public information officers who work with the media try to
>
> > hit everyone at once with a presser so they don't spend
> all
> > day returning phone calls and doing one-on-ones. When your
>
> > station doesn't send people out to the story site, you
> make
> > more work for the PIO as he or she has to call you back,
> > always AFTER everybody else who went on site has been
> taken
> > care of. A disadvantage when one of radio's few advantages
>
> > is immediacy. It also tends to strain your relationship
> with
> > a PIO and makes them less likely to go out of their way to
>
> > help you.
>
> Most markets have only one or two stations that do true spot
> news coverage. Even in big LA, only KFWB, KNX and KFI really
> do a good attempt; KABC tries, but it does not bill enough
> to do a good job. One or two stations per market end up
> being the news and information source. The owner of some
> station has to take the decision that it is good business to
> own this postion. In Las Vegas, KXNT is shy of it as they
> tried and lost tons of money because the market had little
> interest.
> >
> > I think the focus here should be on stations that have
> NEWS
> > as part of their description, as in NEWS-TALK radio. I
> don't
> > think anyone expects breathless on-scene reports or long
> > press conferences on CHR FM's in 2006.
>
> One think is a talk station. All talk stations generally
> have listeners who are not news junkies. LV is too small for
> all news, but one news and talk specialst can make a
> position sometime as the market grows and gets a sense of
> community.
> >>
> > Good luck trying to cover the outcome of a major trial by
> > phone. Do you think the court clerk has time to tell you
> > what the verdict was? Or a defense lawyer that bills by
> the
> > hour and spoke to all the other media outside the
> courthouse
> > after the verdict is going to waste his time (money)
> ringing
> > some small radio station that refused to show up for the
> > most important day in his client's case? Sure, a lot of
> them
> > are media hounds, but they're thinking Court TV, not KXXX
> > Radio. Think he'll want to describe for you the look on
> his
> > client's face as the verdict was read? Think he'll tell
> you
> > how the jury foreman stared right in his client's eyes?
> > Prosecutors, of course, almost never return phone calls.
> > There are some stories in which there is no substitute for
>
> > being there.
>
> Which is why Metro and AP exist. They get the rights to
> stories filed by others and provide them to the subscribers
> or members, respectively.
> >
> > BTW, I think you make a good point when you say that plans
>
> > for new casinos
> > are news of serious importance to the LV market. I think
> > most news-talkers don't do enough business news. Since
> most
> > of the fans of talk radio are conservatives who value the
> > marketplace, and likely include more than a few
> > entrepreneurs and upper managers, it seems to me that they
>
> > would be interested in what's going on in their
> community's
> > business scene.
>
> And employment scene. I do not know if you saw a recent
> local article that predictied Las Vegas might be half
> Hispanic by 2015, but that is the kind of news that never
> seems to be discussed.
> >
>

 

[davideduardo]

Re: Economic reality of Las Vegas Radio

> Dave you lived up to your previous actions...had to bring up
> Hispanics population.

Well, excuse me. The daily rag in LV was the one who published a story on the real probability that the market would be over half Hispanic in 10 years. That _is_ news.

> Last week he told a guy in LA that
> wanted a more pop/rock
> CHR, to move to Minnesota.

I told, tongue firmly in cheek, a troll who was insisting on more whitebread pop in LA that it was not going to happen as the 12-34 demo in LA is about 70% ethnic. By saying, "go to Minnesota" I was trying to tell the person that America has changed and that what they wanted was not possible.

Just as economics dictates that live spot news coverage on radio in LV is not possible.

> As far as your billing
> information, what
> came first Dave the content or the billing?.

Market billing is almost totally independent of content. It has to do with the local economy. Good or bad, there are still 100 shares in every market.

> Quit making
> lame excuses
> for bad radio. Or is just the need to argue?.

There are bad radio stations, but there is not bad radio. There is simply radio that is appropriate for the economics of each market.

Were there an economic niche for an expanded news source, I believe some station would fill it. KXNT tried some years ago, and failed. That means that there may be no interest, or that the bad experience has discouraged others.

The fact is that less than 10% of total LV shares are on AM, and this is among the most FM driven markets in the Hemisphere. It is also a very young market, which explains the lack of news and, thus, AM.

There is less than $3 million gross billing per station in the market. Running a newsroom, including insurance, vehicles and staff, is a minimum quarter-million dollar expense just to cover weekday daylight hours. It's cheaper to get AP or Metro, and the result on 99.9% of stories is the same.

CBS owns KFBK, KMJ and KXNT. KXNT takes 2.6% of local Las Vegas radio revenue. KMJ takes 17.1% of Fresno revenue and KFBK takes 10.6% of revenue in Sacramento. the same company, same management, same format.

Other CBS news / talkers: WBZ takes 9.8% of Boston revenues. WCCO takes 11% in the Twin Cities. KMOX takes 15.8%. WTIC takes 12.6% and KDKA takes 12.7% in Pittsburgh.

Doy you think the problem is the market? Maybe?

> KABC never had
> a real
> news department (even in the 80's KABC was #1 in Talk). KFI
> didn't
> have s**t for numbers then, but they build an ass kicking
> news team,
> and beat the crap out of KABC.

KFI beat KABC because it got Rush and Laura. And, still, it took nearly a decade from going talk to dominance.

Why, oh why, is LA, with over a billion dollars in radio revenue, being compared to a market that barely has a tenth of that? I don't understand why it is so hard to understand that a station in the 34th revenue market can not do what one in the 1st revenue market can do.

> The real truth of KXNT is it
> just isn't
> a very compelling radio station.

And one reason is that the market can not support the kind of talk and news radio that folks are referring to here.

 

[davideduardo]

Re: Hail to the chief

>
> Save KOOL 93.1, the industry here came through with only
> apathy, negligence, and cynicism. And in this debate, we've
> also defined that those who are (theoretically) successful
> in Las Vegas Radio, and anonymously post here will stoop as
> low as necessary to stubbornly and nastily defend those
> pathetic ideals.

You are confusing amnesia with magnesia, as the saying goes. Nobody is disparaging the noble effort of the station you just started to work for. In fact, I would say everyone who posts here lauds the management decision to do the fund raising drive and hopes it goes a long way to helping the family of the slain police officer.
>
> All because someone pointed out that Radio is being outrun
> by every other News medium in town. And because of that
> assessment, this person incredibly gets compared to
> Terrorists, Black Panther Members, and SS Officers.

"This person" is you. You do not have to hide behind a third-person reference. You are being criticized because you are so far removed from reality that it is somewhat astounding, albeit not Guinness quality yet.

Simply put, you are ignoring the fact that the economics (billing levels) of Las Vegas radio as well as the age and ethnicity of the audience do not favor a full service news voice. You also ignore the fact that stations that do cover news can get nearly every story via cooperatives like AP or services like Metro or promotional agreements with TV or print media.
>
> If this truly represents the quality of professional thought
> here, (and it must, based on Las Vegas Radio's News
> performance in the last 5 days,) I'd say the reports of my
> demise are greatly exaggerated....

This is not "all about you." You have yet to address the reality of the market. It always seems that your posts are about how you are the Redeemer, the Messiah and the Saviour of local radio. As long as you have that attitude, you will be considered on a Jihad and not on a campaign to improve radio.
>
> Because sooner or later, real News/Talk broadcasters will
> appear here, and I will be with them....Effortlessly killing
> off this air-borne infestation in my trusty Crop Duster.

A hat pin to that inflated ego would be a source of much mirth, bubba.