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A scenario that could happen sooner or later...

Now that WTIB has made the move to 103.7, and moved Country(for now) to 94.3, could the next station that does this is
WRHT?, simulcasting 103.7 on 96.3, and moving Country(if it stays this way) to 94.1, which will be going to 35,000 watts,
and whose tower is to be near Morehead City, the same as WRHT, will Inner Banks Media try to secure a deal to carry Rush
Limbaugh, Sean Hannity and Laura Ingraham, who currently is on WTKF, I assume their contracts are up eventually, and will
change stations, 200,000 watts of talk radio coverage, it could happen, we shall see how this plays out.
 
I can't see Premiere cutting 107.1. 96.3's signal is not much of an upgrade - 100kw doesn't mean much when the tower is barely 500 feet tall and sitting at or below sea level. There is a clear coverage and quality improvement going from 930 to 103.7 that doesn't exist with 107.1 vs 96.3.

What to do with 96.3? Take it and 94.3 back to Hot AC, call it the Hot FM, go heavy on the 90s and get all those Gen X'ers and Y'ers who grew up listening to CHR there.
 
I was just checking "Radio Locator", the coverage on 96.3 favors more into Jacksonville that 107.1 does, what i don't understand is why they didn't build a tower slightly closer to Morehead City, so that way most of Onslow County is
covered, and that WJNC could have been used to add a sports format.
In regards to the return of CHR to 96.3 and 94.3, i don't think that will take place since "Bob 93.3" has this format
covered in Eastern North Carolina.
 
107.1 has an AM in Jacksonville that repeats their programming. I don't think there are any towers they could have located the FM on closer in... they share a tower with WFXI-TV, who I think has (had) to be that far out to protect channels 7 and 9.

As for 96.3 and 94.3 - Not CHR, Hot AC. Make it a Hot AC station that is 90s heavy. It can work.
 
The Hot FM was a blast of fresh ideas, good commercials, small stopsets, and really good talent.
Bob 93.3 doesn't have that. Their parent, NextMedia, is in bankruptcy and it shows.

Hey. I remember when WDLX was the Hot FM!
 
Hot FM and small stopsets in the same sentence? I'm young (25), and my earliest memory of Hot that sticks is in the late 90s when they ran three sets of five minutes each. 93.3 was doing two sets of five at the time.

93.3 is not a bad product by any means... the station has come a long way over the years. But you're right, it's missing the 'flair' that The Hot FM had.
 
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