Starbucks said:
the point is of this thread is selling and developing hit records. That's what the music industry wants out of terrestrial radio.
Why is that radio's problem? Maybe the music industry should focus more on recording music that people want, instead of throwing spaghetti against a wall? In the old days, label rosters were small and focused. Now, it seems like anyone who walks in the door or wins a contest can get a label deal. That has cheapened the value of music, to the point where 99 cents is often too much. If you're going to talk about music on the radio, you need to begin with the music. If it sucks, there's not much radio can do, except play music from the period when the labels cared about what they did.
Starbucks said:
radio has kept a tighter playlist, as long as they can sell to advertisers. It has attracted a declining audience.
Give me examples where a larger playlist has led to a larger audience. The reason the playlist is tight is to attract LISTENERS, not advertisers. That was the theory behind Top 40. People tend to like the same familiar songs over and over. That system has worked well for 60 years. So the idea that tight playlists has attracted a declining audience is hogwash. If it wasn't for tight playlists, no one would listen. And it goes back to the quality of the music being made. Quality, not quantity. It's not the number of songs you break, but the ability of them to stand the test of time, and become recurrents. That's where the REAL money is made, and where the real CAREERS are defined.
I worked at a classical radio station once. We thought classical listeners hated the old war horses. We were wrong. They love Beethovan and Mozart. They hate modern classical music. And they hate to hear complete works. Just give them the familiar passeges. I'm not kidding. And we were a public station, not commercial. So it's not driven by advertisers.
Starbucks said:
And again the point is ...the record labels and radio stations are not hand in hand like they use to be.
Oh well. Radio is owned by American companies, and the labels are owned by foreigners. Back in the old days, the major labels were owned by media companies like CBS, ABC, MCA, and RCA. So there was a close relationship between media and music. Now there's only one label owned by a media company: Disney. They seem to be having success with the Jonas Brothers and Miley Cyrus. Maybe the Europeans could learn something.
Starbucks said:
>>>>There was a system stations like WABC,WLS use to work under...like a farm system, where the use to monitor what was happening in regional and close markets
That's not what Rick Sklar says. You should read his book.
Starbucks said:
It was sell that single. now radio doesn't care to sell that single. That single or track they add, is to sell advertising. What's in it for the music Industry? Now Let's charge them.
First of all, why this obsession with selling advertising? I sell advertising, and I can tell you that music doesn't sell advertising. AUDIENCE sells advertising. Radio doesn't sell music, but audience.
Fifteen years ago, the foreign labels stopped servicing music to smaller markets. They fired their local radio promotion staffs. They stopped taking artists on radio tours. The foreign owners didn't understand why the labels spent all this money on small markets. The labels destroyed radio's farm system by focusing on the major markets and trade reporters, and leaving the smaller stations to fend for themselves.
Starbucks said:
>>>Again your right. That's why the RIAA wants too charge.
The RIAA wants to charge them because the Europeans, who already cut service to small markets, and have raped internet broadcasters with larger playlists, want Americans to operate under foreign laws. They don't know anything about music or American taste, they sue single mothers and college kids, alienating consumers, and they haven't adapted to new technologies. So they want to charge anyone with a tax address because they've lost control of their real customers. And they don't understand by charging radio, they will move further and further away from the REAL people who control the culture in this country: The audience.