The "Big-X" WEEX was something new, and fun in the late 60s and early 70s. FM was just catching on with the younger rock and top-40 listeners. It was a big clean signal with noticeably better sound. It was a Valley station but it did a great job of copying the formats of major market stations that had the much more music "Drake format" that was a hit in places like LA, Detroit, and NY.
The Big-X jocks sounded good and energetic, the shifts weren't too long, and it all kept moving.
It was local radio that was doing it the way the boys in the bigger markets did.
For the time and the place, it was something to remember. I lived in a high spot on the Jersey side where I could get the New York, Philly and Valley stations, and a lot of the time my dial was set on The Big X.