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A Strange Silence....

B

belowtheline

Kinda like dead air for a listener, you're not sure what you're hearing.

So much Platinum banter prior to the flip, why is it so quiet now? What's the consensus?
 
LibertyNT said:
Actually Platinum got alot of Buzz for quite some time
15 PAGES :eek:
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Yeah, but aside from the standard, early harsh criticisms followed by glowing reviews...what shall we make of it now the dust has settled?

This is Ron Chapman's baby? How much is he really involved?

Mornings are ok. Music has improved. Not too many spots for the average listener. Middays are weak and way too corny for me. I can not listen to Vic Thomas no matter what music he may be playing. Sorry, but that's the way I feel--I am sure others may love what he does. Not me. Wendy has a nice voice but sounds more like a college dj to me as far as skill level. Plug and play nights.

The station presentation is wildly inconsistent. VT seldom (or never) talks over song intros yet, Wendy does it constantly. She even talks over the fade out of one song, then keeps talking over the intro of the next.

Someone needs to be doing airchecks with these guys to improve the presentation. Is this the type of tight ship Ron would run? I doubt Ron would truly allow this straight out of the box, so don't chalk it up as the station working out the kinks.

I've also never understood why all the chatter here on the board ignores (for the most part) that KLUV is the primary target here for Platinum.

Where has David E. been to discuss projected revenue/ratings can be delivered by Platinum's compromised signal. What will it take to cause damage within the market?

It just seems like there are many aspects of this flip that seems to be taboo the discuss directly here.
 
We've already heard he David E. like commentary over this. It started long before the flip even occured. The major point they tried to hit home was that any station would be crazy to go after KLUV. Something about KLUV being too established to compete with, and also format competition amongst stations is pointless anyway in this day and age of deregulated radio.

As for why the talk of Plat. has declined, that's about common once the change has come and gone, for every station. The 15 minutes of fame is over.
 
Don't mind me, I will get over it. I just expected more with Chapman. Perhaps he is just like so many in this day and age, needing to turn a quick buck endorsing the project as a hollow figurehead. Good for him that he had the opportunity.

I'll also get over the fact that companies like Clear Channel can continue to lead the way (for companies like Citadel, for example) to pillage local radio all over the country to pay $400 mil for folks like Rush. I sincerely hope Chapman can take many more cruises.
 
belowtheline said:
Kinda like dead air for a listener, you're not sure what you're hearing.

So much Platinum banter prior to the flip, why is it so quiet now? What's the consensus?
Click to expand...

I was istening earlier today and they were playing alot of 70s music....some of it's ok,but i want more 50s and 60s Music....so i turned on Xm Radio........ ;)
 
belowtheline said:
I've also never understood why all the chatter here on the board ignores (for the most part) that KLUV is the primary target here for Platinum.
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As stated several times in other threads, I don't see how KLUV is the target here. A repetitive cycle of songs from Anne Murray, Engelbert Humperdink, Carpenters, Captain & Tonille, Maureen McGovern, John Denver, etc.... that's KAAM music, not KLUV music.

KPMZ seems to be an attempt at re-creating the sound of KVIL in 1978. Problem is the 30 year old women listening to KVIL in 1978 are now 60...not exactly an audience advertisers are willing to pay a premium for.
 
txchipk said:
belowtheline said:
I've also never understood why all the chatter here on the board ignores (for the most part) that KLUV is the primary target here for Platinum.
Click to expand...

As stated several times in other threads, I don't see how KLUV is the target here. A repetitive cycle of songs from Anne Murray, Engelbert Humperdink, Carpenters, Captain & Tonille, Maureen McGovern, John Denver, etc.... that's KAAM music, not KLUV music.

KPMZ seems to be an attempt at re-creating the sound of KVIL in 1978. Problem is the 30 year old women listening to KVIL in 1978 are now 60...not exactly an audience advertisers are willing to pay a premium for.
Click to expand...


I've heard those, yes, but also an increasing level of total KLUV songs, such as STAYIN' ALIVE by The Bee Gees (true!), TIRED OF BEING ALONE by Al Green, ANOTHER SATURDAY NIGHT by Cat Stevens, BRIDGE OVER TROUBLED WATER by Simon and Garfunkel (a regular song on KLUV), RESPECT by Aretha Franklin, CRACKLIN' ROSIE by Neil Diamond, DAYDREAM BELIEVER by the Monkees, YOU'RE NO GOOD by Linda Ronstadt, CALIFORNIA GIRLS by the Beach Boys, and HAPPY TOGETHER by the Turtles, to name just a few now in rotation on KPMZ. These are all signature KLUV sounds. More KLUV than KAAM. Lots of other old soft stuff, sure, but these key KLUV songs are woven in regularly now.

-
 
txchipk said:
KPMZ seems to be an attempt at re-creating the sound of KVIL in 1978. Problem is the 30 year old women listening to KVIL in 1978 are now 60...not exactly an audience advertisers are willing to pay a premium for.
Click to expand...

Perhaps they are going after the 30 year old of today, not 1978. Sort of like, "What's old is new again". If this is indeed their logic, then they have their work cut out for them because a lot of that 1970s music has been overplayed in this market.
 
The problem this is going to create for KLUV is that it gives the older listenr an alternative that (save for KAAM) they didn't really have before.

And it's going to force KLUV to decide what they really want to do. For example, Saturday I heard Herman's Hermits doing Louis Armstrongs "wonderful World" (a song I'd NEVER heard before, BTW). No problem, an oldie, right? Followed immediately by the Eagles Peaceful Easy Feeling.

Now it's possible to look at those 2 songs and say there's only about 12-15 years seperating them. But one is pre beatles brit-pop, one is not out of place on classic rock.

And THAT is KLUV's problem. The more 'classic rock' type stuff they play, the more likely they are to lose listeners to Platinum (people who don't want to 'rock out'). The more old "oldies'' they play, the more likely they are to lose the younger end of their demo to KZPS.
 
So are you suggesting that Peacful Easy Feeling "is" classic rock, or that it crosses over with classic rock? The later does have some merit, because a lot of Eagles songs do cross over with many formats. Yes, even country formats. Peacful... fits on KLUV.
 
Here's the latest from yes.com for their playlist- while there's some expected oldies type stuff (Righteous Bro's, BF-4, Tommy James) there's also some that lean classic rock (Stills, Queen, Miller, Ace) and some late 70's, early 80's (Cara, Wilder) that while they aren't exactly rock, also aren't what many, if not most people think of when you say 'oldies'.
Hd Radio
13.07.2008 7:52pm
: The Righteous Brothers - Unchained Melody
13.07.2008 7:54pm
: The Bellamy Brothers - Let Your Love Flow
13.07.2008 7:57pm
: Stephen Stills - Love The One You're With
13.07.2008 8:01pm
: Carly Simon - You're So Vain
13.07.2008 8:04pm
: The Bobby Fuller Four - I Fought The Law
13.07.2008 8:08pm
: Elton John & Kiki Dee - Don't Go Breaking My Heart
13.07.2008 8:10pm
: Matthew Wilder - Break My Stride
13.07.2008 8:15pm
: Queen - You're My Best Friend
13.07.2008 8:17pm
: Sly & The Family Stone - Everyday People
13.07.2008 8:21pm
: The Steve Miller Band - Rock 'N Me
13.07.2008 8:24pm
: James Taylor - How Sweet It Is (To Be Loved By You)
13.07.2008 8:27pm
: Ace - How Long
13.07.2008 8:30pm
: Tommy James & The Shondells - I Think We're Alone Now
13.07.2008 8:38pm
: Irene Cara - Flashdance...What A Feeling
13.07.2008 8:40pm
: B.W. Stevenson - My Maria
13.07.2008 8:44pm
Acura
13.07.2008 8:47pm
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Well that depends on who you ask. What is oldies for say 55+ is going to be completely different from someone who is say 35+. But I prefer not using the term "oldies" to begin with. Why make the listener feel old by calling the music old?
 
Dndsh237 said:
So are you suggesting that Peacful Easy Feeling "is" classic rock, or that it crosses over with classic rock? The later does have some merit, because a lot of Eagles songs do cross over with many formats. Yes, even country formats. Peacful... fits on KLUV.
Click to expand...
I'm not saying it doesn't fit. I'm saying that there are people out there who would think of the Eagles as more of a classic rock artist than as an "oldies" band. It all depends on what your mental image of an oldies station is. My parents expect Chubby Checker, Fats Domino and anybody else whos first name implies weight gain.

That's them, to me, the Eagles are classic rock, but yes, they're a bad example becaus they are very crossover friendly.

KLUV 15 years ago was much more 60s-centric. Now, as that playlist suggests, they're much more 70's based, and creeping into the 80's. Which is fine, but if my parents now have an alternative (Platinum) that does NOT play Eagles, Steve Miller, Queen, etc they're going to listen.

And that's my point of they play what a lot of us think of as oldies, they lose a younger demo. Play too much classic rock-type stuff, lose the upper demo. Rock too hard, lose listeners to Platinum. Rock too soft, they're no different from Platinum.
 
Dndsh237 said:
Well that depends on who you ask. What is oldies for say 55+ is going to be completely different from someone who is say 35+. But I prefer not using the term "oldies" to begin with. Why make the listener feel old by calling the music old?
Click to expand...
See the post I just made. Agreed. And that's the problem. To keep their ratings where they are they really need to draw evrything from 35-55. To play enough "oldies" to keep the AARP-eligibles around, but enough 70's and 80's stuff to draw in the 35+ set.

And oldies is still an industry term...
 
little1 said:
For example, Saturday I heard Herman's Hermits doing Louis Armstrongs "wonderful World"
(a song I'd NEVER heard before, BTW).
Click to expand...

I think you mean Sam Cooke's Wonderful World ("Don't know much
about history..."), not Louis Armstrong's What A Wonderful World.
 
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