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A Telling Moment

G

GordonSims

While at the in-laws for Christmas, someone suggested Christmas music while opening gifts.
My brother (in his early 40s) looked for satellite music channels on tv
A sister-in-law (in her early 30's) suggested a CD
A niece (mid teens) wanted to play downloaded music off her iPhone
We ended up using Pandora (with the iPhone and mobile mini speakers)

I can understand not wanting to hear a screaming car commercial during Christmas
but nobody even considered turning on the radio

:'(
 
I have noticed this trend myself, in other situations. When background music is desired in a social situation, my experience lately has been that no one suggests turning on a radio. It makes me wonder how the audience measurement companies and the NAB are getting their listenership levels information for the medium.
 
No idea how long we've been doing it before I got here, but we've been commercial-free Christmas Eve to Christmas Day at noon at least four years now.
 
From the start, there has been one floor varnishing fillabuster after another over Radio vs. Sat. Radio. Like most readers/posters here, we have heard the full gammet there of. For me, it bares repeating...as I said, in an earlier vent:
AC formated stations are the Boobs of the litter, as they still target "Office Listening". Now, that we have Satellite, it is a battle that you can no longer win! Whether it's your regular product or going "All Christmas" for a month, and a half...you fail!
Doctors, Lawyers, Indian Chiefs...Dentists...and even The Dodge Store gas station have all bought the clicker. Doctors, and other professionals were roped-in, when they learned that they could use it as a tax deduction; "Entertainment Expense".
Yep,...and no Damn intrusive commercials. The AC...PD's, Corp PD's, and/or hemroidal Consultants just refuse to see "The Big Picture"...It's Over! There is nothing you can do to recover that loss in listenership. So, Program, but not for "Office Listening".
Your product is 5+minute stop-sets, worthless Country-crossover records, and a nasty viral case of...V.T. You did it to yourself, and now you must choose another path or...Flip!
 
I can honestly say only time we listen to the radio is a few minutes in the morning going to work and for talk radio.
I used Pandora and Spotify almost completely for music listening now. Spotify is adding 20000 tracks a day now, and Pandora gives a good listening experience.
No real reason to listen to comercial music radio anymore.
 
everyone has been through christmas with family. to add to the confusion or merriment of someone who wants to make it festive, someone will suggest music. prior to the suggestion of christmas music, everyone was fine with conversation. every family has one. someone will want to play music while opening gifts and most times it is not convenient or wanted but no one wants to offend the family member that suggested it so there is a scramble. i'm not saying radio is the first choice in this scenario, but i would bet most in attendance uses radio outside of this skit.
 
I can honestly say that I tried satellite radio and was impressed with being able to travel and not have to worry about finding a station but at home the satellite radio's generally sit in the conor waiting for their next use. I just got a smart phone and tried listening to music on it but after a few min I turned it off, the sound quality just wasn't very good. I will keep trying new forms of listening but for right now CD or local radio is the only way to go.
 
And sadly it seems like the closest thing to a local staion is Magic 98.5 especially with Woody running the early morning show.
 
freqdev said:
everyone has been through christmas with family. to add to the confusion or merriment of someone who wants to make it festive, someone will suggest music. prior to the suggestion of christmas music, everyone was fine with conversation. every family has one. someone will want to play music while opening gifts and most times it is not convenient or wanted but no one wants to offend the family member that suggested it so there is a scramble. i'm not saying radio is the first choice in this scenario, but i would bet most in attendance uses radio outside of this skit.
Click to expand...

This was just an instance that struck me as indicative of radio's future.
It seems to me the only place where radio is the no-brainer option is in the car.
It doesn't seem to be the first choice at home, at a work site, or at a desk in an office - especially with younger listeners
 
...and yet, I work a PM drive shift and can tell you the INSTANCE schools let out. Apps on smartphones make radio as portable as anything else out there, Pandora-included, and free of charge. Plus kids tear up our request lines when the bell lets 'em out.

If those that ran and owned radio companies knew what they were doing, they'd be engaging their audience more with live & local jocks answering those calls and answering emails and replying on the station Facebook page.

Take it a step further; your local club DJ can spin and mix music videos; why aren't radio stations doing this on the radio and live on their website AND a local cable channel for more exposure? It's not like any OTHER cable channel's airing videos anymore, and if they weren't all that watchable, then why do artists still make them and post them on the 'net?

If I had a company, that's the direction I'd be taking my stations - mp4 - airable on the transmitter, the apps, the stream and viewable online and a cable channel as well.

To the best of my knowledge, though, those making automation software haven't yet created a system capable of doing this for radio (that I know of).
 
Ron Roberts said:
...and yet, I work a PM drive shift and can tell you the INSTANCE schools let out. Apps on smartphones make radio as portable as anything else out there, Pandora-included, and free of charge. Plus kids tear up our request lines when the bell lets 'em out.

If those that ran and owned radio companies knew what they were doing, they'd be engaging their audience more with live & local jocks answering those calls and answering emails and replying on the station Facebook page.
Click to expand...

Great points Ron.
Seems to me the internet took off when it became MORE "interactive".
Radio responded by doing just the opposite: less interaction with fewer live jocks, more pre-produced or syndicated shows, a "liners only" mentality, etc.

this is depressing
 
agreed i saw it happening as filling weekend overnights became a problem and then it crept into weekend evenings and eventually what it is now.
 
You can add video to your radio shows easily through UStream. Their UStream Producer application willl allow you to take multiple cameras and desktop views and mix them the way you want in real time.

You can easily take the resulting stream from the UStream site and incorporate it into your station's website to create a unique presentation. There are quite a few radio stations simulcasting their shows on UStream, as well as a few independent television stations....like mine!

[url]http://www.wgsr47.tv [/url]

Later . . . .
 
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