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A Thought

H

HomeSlice

Guest
It sucks to be in radio.
It sucks not to be in radio.
 
One of my greatest joys is radio. I love creating commercials or bits or anything that makes radio fun. I was out for a while in 2006 and 2007, I think, maybe till 2008, and I still created things at home. I went from an AT&T call center in Memphis, to a Slot Tech in Tunica, and finally back to radio.

I've tried before to explain this business to friends, even my fiancee', and it's so hard! To them we're behind a mic and that's it. 4 hours, boom! People don't realize that this is a job, a career, such as it was, and I'm going to ride the ride as long as I'm allowed to.

In those former businesses I was able to help people and it was nice, but nothing beats getting a call or an email from a client saying, "Hey, I love your show!" or "that ad you cut for my business is the best and I'm seeing all sorts of growth! Thanks!"

Radio is an entity entirely unto herself. I know there are HARD times in this business right now but to be honest I'm excited for the future. With new technologies come new new ideas. I hear over and over that terrestrial radio as we know it will be dead in 5 years.

I disagree. I think that mom and pops ARE going to prevail, and if one can stick it out on a salary that is nowhere near what you'd make in a top 50-100 market but enjoy a more likely sense of job security that you're going to see a return of personality driven radio like it used to be. The reason, to me, that radio is dying, is that you can literally drive across three or four states and hear the same song, jock, and content thanks to the major corporations. While there's nothing wrong with it technically, there is no personality per se. It's all cookie cutter.

This business still has life left in it. I've only been in it thirteen years and there are times I've told myself that if I knew something other than this that I'd go do it willingly. However, there's still life in the old lady yet.

So yeah, sometimes it does suck, but then that's any job or any career one might have.

Sorry for the rant, just thinking out loud. Who knoowed I cud evun thynk?
 
I disagree. I think that mom and pops ARE going to prevail, and if one can stick it out on a salary that is nowhere near what you'd make in a top 50-100 market but enjoy a more likely sense of job security that you're going to see a return of personality driven radio like it used to be. The reason, to me, that radio is dying, is that you can literally drive across three or four states and hear the same song, jock, and content thanks to the major corporations. While there's nothing wrong with it technically, there is no personality per se. It's all cookie cutter.

This business still has life left in it. I've only been in it thirteen years and there are times I've told myself that if I knew something other than this that I'd go do it willingly. However, there's still life in the old lady yet.
Click to expand...

I'd like to think that you are right, but I'm afraid that the corporations have wrecked radio beyond all repair.
 
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