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A very different market, I guess...

Y

Yeziknoradio

What does Zwerling broadcasting see that Entercom Buffalo does not?

Bye bye progressive talk in San Francisco. Hello oldies!

Link: http://www.komyradio.com/

Is there more of an aging population there?
Are there already too many talkers there?

Would it be nice if Zwerling were to surface in Buffalo? Or is it just too different of a market for even Zwerling to see it possible for KB to go back to oldies?
 
Well, SF is a top 5 market and there's a lot more stations there than in Buffalo. Having said that I'm still waiting for WECK to go in a different direction, so you never know!
 
I'm listening to their internet stream right now and I like the music. Oldies that haven't been burned to death!

For some reason I never seem to be in a market that has a station like this.

There are so many formats radio stations could offer.

I keep hearing agencies aren't interested in 50+ listners. How then do you explain the surge in the Adult Standards format that started in 1980? Now they didn't think that 25 year olds were going to listen did they? ???

I don't know about other factors but one thing that SF and Buffalo have in common is both markets were slower than most to move to FM. AM stayed stronger longer!
 
Mike Sheridan said:
I keep hearing agencies aren't interested in 50+ listners. How then do you explain the surge in the Adult Standards format that started in 1980? Now they didn't think that 25 year olds were going to listen did they? ???
Click to expand...

IMHO those agencies are making a grave mistake.

If you recall it was around 1982 that all the "key" demo stuff started to really take off...with consultants advising that to achieve success you had to get the people in their prime income/spending years to listen to your station.
That demo was (at the time) was approximately between the ages of 20 to 36
It also helped that they also happened to be the largest group of potential listeners
Because they were born between 1946 and 1964.
They, of course, were the "Baby Boomers"

Well, the boomers are now between the ages of 43 and 61...and I say don't ingnore them.
Because,..guess what???
They're still the largest group of potential listeners!!!

Food for thought: If 50 is the "new" 40,...then is the 43-61 the "new" key demo??? I'm thinkin' : MAYBE
 
I agree and let me add a couple of things:

First with so many stations there shoud be more variety not more sameness.

Second there are enough stations so that every age group should have multiple choices.

Third the big group owners don't do the big time promotions like they used to when they own so many stations in a market I guess they don't have to or can't afford to.

Forth The kids are not listening to radio as much as their parents did they have far more options. My daughters rarely turn on the radio. They don't rely on radio as much as we did.
 
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